--- title: "Standard Tile — Tile & Stone | Houzz" canonical_html_url: https://www.houzz.com/professionals/tile-and-stone/standard-tile-pfvwus-pf~1636270039 markdown_url: https://www.houzz.com/md/professionals/pf~1636270039.md entity_type: LocalBusiness business_name: "Standard Tile" category: ["Tile & Stone"] image: https://st.hzcdn.com/fimgs/47a348b5014b292f_9170-w400-h400-b0-p0--.jpg address: "255 Route 46 West, Totowa, New Jersey 07512, United States" latitude: 40.9048 longitude: -74.2168 phone: "(973) 256-6412" website: http://www.standardtilenj.com rating: 5 review_count: 85 best_of_houzz_awards: 12 followers: 242 last_updated: 2026-08-23 --- # Standard Tile Original Houzz profile: [Standard Tile](https://www.houzz.com/professionals/tile-and-stone/standard-tile-pfvwus-pf~1636270039) ## Professional summary - **Primary category:** Tile & Stone - **Location:** Totowa, NJ - **Serves:** Newark, Paterson, Clifton, Passaic, East Orange, Union City, North Bergen, Wayne, Bloomfield, West Orange, Hackensack, Kearny, Teaneck, Montclair, Belleville, Fair Lawn, Orange, Garfield, Livingston, Nutley, Paramus, Ridgewood, Lodi, Mahwah, Lyndhurst, Secaucus, Elmwood Park, Hawthorne, Rutherford, Wyckoff, North Arlington, Hanover, Verona, Saddle Brook, Little Falls, Woodland Park, Cedar Grove, Oakland, Florham Park, Hasbrouck Heights, Glen Rock, Upper Montclair, River Edge, Wallington, Westwood, East Hanover, Pompton Lakes, Franklin Lakes, Little Ferry, Lincoln Park - **Houzz rating:** 5.0 out of 5 (85 reviews) - **Best of Houzz:** 12 awards (2016–2025), for Service, Design. ## About ### Houzz Badges - Star Houzzer - 5 Star Houzzer - Houzz Influencer - Recommended on Houzz - 100,000 Ideabook Saves Established in 1920, Standard Tile is proud to be one of New Jersey's largest wholesale and retail tile distributors, with 6 stunning showrooms in New Jersey: East Hanover, Edison, Jersey City, Roxbury, Totowa and Watchung! In addition to ceramic and porcelain tile, we also stock a large selection of glass, marble, granite and slate tile. Our clients include contractors, architects, interior designers, builders and DIY-ers. Our family expanded to New Jersey during the 1950's and so did our business. We opened our second showroom in 1963. Over the years we've grown to six retail locations and one wholesale division. We are proud to be one of New Jersey's largest family-owned ceramic tile distributors. The history of Standard Tile has been one of rapid progress and pioneering enterprise. Beginning in a small way many years ago, we now rank among the leaders in the industry. In keeping with the new trends, we are maintaining our leadership with the establishment of our beautiful showrooms containing every requisite in both design and material. Colorful, rich in charm and in animation, the modern note in decoration is everywhere evident, offering you unlimited opportunity for designing bathrooms, kitchen floors and backsplashes, fireplaces, sunrooms, wine cellars, storefronts and so much more! ### Services Provided - Tile Sales - Akdo Brand Tile - Bath Design - Consulting Services - Floor and Wall Tile - Florida Brand Tile - Gazzini Brand Tile - Kitchen Design - Laying Materials - Mosaic - Porcelain Tile - Stone Products - Tile Design - Tile Installation Materials - Tile Products - Tile Showroom - Tile Subcontracting - Villeroy & Boch Brand Tile ### Areas Served - Newark - Paterson - Clifton - Passaic - East Orange - Union City - North Bergen - Wayne - Bloomfield - West Orange - Hackensack - Kearny - Teaneck - Montclair - Belleville - Fair Lawn - Orange - Garfield - Livingston - Nutley - Paramus - Ridgewood - Lodi - Mahwah - Lyndhurst - Secaucus - Elmwood Park - Hawthorne - Rutherford - Wyckoff - North Arlington - Hanover - Verona - Saddle Brook - Little Falls - Woodland Park - Cedar Grove - Oakland - Florham Park - Hasbrouck Heights - Glen Rock - Upper Montclair - River Edge - Wallington - Westwood - East Hanover - Pompton Lakes - Franklin Lakes - Little Ferry - Lincoln Park ## Business Details | Field | Value | | --- | --- | | Business Name | Standard Tile | | Address | 255 Route 46 West, Totowa, New Jersey 07512, United States | | Phone | (973) 256-6412 | | Website | http://www.standardtilenj.com | | Followers on Houzz | 242 | **Social profiles:** - Facebook — https://www.facebook.com/pages/Standard-Tile-NJ/168776669845564?\_rdr - Blog — https://www.instagram.com/standard\_tile/ ## Contact - **Houzz profile:** [Standard Tile](https://www.houzz.com/professionals/tile-and-stone/standard-tile-pfvwus-pf~1636270039) - **Website:** http://www.standardtilenj.com - **Phone:** (973) 256-6412 ## Credentials - **Best of Houzz:** 12 awards (2016–2025), for Service, Design. **Affiliations** - [American Society of Interior Designers](https://www.houzz.com/professionals/schools-and-organizations/american-society-of-interior-designers-pfvwus-pf~1510192642) ## Reviews **Overall rating: 5.0 out of 5 — 85 reviews** *Aspect averages:* - Work Quality: 50.0 - Communication: 50.0 - Value: 50.0 ### Reviews **★★★★★ — Kelly Hebrank, Jan. 2024** > I highly recommend Standard Tile, specifically Sergio. He helped me to design a full bath, master bath, and powder room. His expertise in color, quality, and layout made the process very easy. Everything we picked out came out beautifully! I will absolutely use them/Sergio for future projects. **★★★★★ — HU-648966223, Jan. 2024** > We had a great experience at Standard Tile. We were provided with excellent customer service! Professional and efficient. **★★★★★ — Margaret K., Oct. 2022** > This place has an amazing selection of tiles and the staff is super helpful and friendly. Tom, who is one of the employees working there, is so patient and nice. **★★★★★ — Ambience Interiors LLC, Oct. 2022** > Standard tile is a fabulous supplier of tile for interiors. They have the cutting edge trends as well as all the traditional products. We have always been able to select the ideal look from their product lines over the 20 years of design projects. > > The service at the store is exceptional accommodating quick deliveries and design support for every project. The staff is knowledgeable about their products , engaging and genuinely kind. > Sincerely > Pamela Wilson BAJRAMOSKA > ASID NCIDQ > Ambience Interior’s **★★★★★ — Chuck Stadtman, Oct. 2022** > I have been using Standard Tile for years and they are always helpful, courteous and reliable. I love how the owner and his staff always make you feel welcome and put their all into helping you find what you need. The best tile place around! **★★★★★ — HU-883988941, Oct. 2022** > Nicole out of the Totowa Store was fantastic!!! She knew her product line and shared her professional opinions above and beyond. Nicole and Standard Tile continue to lead the industry in excellence!!! > > Thank you!!! **★★★★★ — Eric Berman, April 2020** > We worked with Nicole at Standard Tile and had an amazing experience. We completed two gut bathroom renovations and Nicole was there every step of the way. Whether it was helping select tile styles, color, or coordinating with our contractors, Nicole and the staff at Standard Tile helped to guide the entire process. Even through a global pandemic, Standard Tile was responsive, reliable, efficient, and truly a pleasure to work with! Working directly with our contractor to coordinate tile pick ups and drop offs was very valuable and helpful. We had a great, professional experience with Standard Tile and our bathrooms came out better than imagined. **★★★★★ — Patricia Kelly, April 2020** > Both my parents and I have had the pleasure to work with Standard Tile for our home renovations. I personally was re-referred to Nicole by a mutual friend and felt very comfortable with her expertise on picking the right tile for my kitchen. Nicole knows the store and her products like the back of her hand! She was able to assist me in tile comparisons and even a referral for my kitchen cabinets renovation! Would highly recommend to anyone, but especially first time home renovators. **★★★★★ — HU-753129912, Feb. 2020** > Standard tile in Totowa is hands down one of the best suppliers I have ever worked with. I have been a commercial/residential contractor for 15 years and wouldn’t go anywhere else for tile. Sergio and staff are always extremely accommodating and very knowledgeable. They have a very nice showroom and most importantly great pricing! > > John- Crest Development **★★★★★ — Chris Fontana, Feb. 2020** > Top marks across the board at all locations. I recommend my clients all the time and I have personality used Standard for my own projects. **Comment from Standard Tile:** > Thank you for your review Chris, we really appreciate it! **★★★★★ — HU-257545524, Feb. 2020** > Standard Tile, Tom, was amazing with helping me pick our my bathroom tile! It turned out gorgeous!! I highly recommend Standard Tile! I will be going back for my kitchen floor next! **★★★★★ — E, Feb. 2020** > The service at Standard Tile is the best. They are helpful, professional > and expert. I have used them many times for tiling two bathrooms and a kitchen. When I had a tricky install and needed advice, the entire staff listened in to problem solve. If I have needed to do a return, it’s no problem. I once tried to save a few dollars by shopping at a big box tile store nearby, and everything was a problem and staff are clueless and missing. I will never go anywhere but Standard Tile! ## Selected projects - [Grey & Walnut Transitional Kitchen](https://www.houzz.com/hznb/projects/grey-and-walnut-transitional-kitchen-pj-vj~3015518) - Location: Florham Park, NJ - Photos: 10 - Description: Tile: 3x12 Pane Blanco Stonington Cabinetry and Designs Photos: Chris Veith - [South Orange - Bathroom Remodels](https://www.houzz.com/hznb/projects/south-orange-bathroom-remodels-pj-vj~2892242) - Location: South Orange, NJ - Photos: 5 - [Chatham Spec House](https://www.houzz.com/hznb/projects/chatham-spec-house-pj-vj~2234203) - Location: Chatham Township, NJ - Photos: 6 - Description: Charles Louis Custom Homes - [Kitchen by BDH Interiors and LBC Design](https://www.houzz.com/hznb/projects/kitchen-by-bdh-interiors-and-lbc-design-pj-vj~5989467) - Location: Not specified - Photos: 3 - Description: BDH Interiors and LBC Design + photographed by Brian Tisza - [Bathroom Inspiration](https://www.houzz.com/hznb/projects/bathroom-inspiration-pj-vj~5913393) - Location: Not specified - Photos: 26 - Description: Three different bathrooms photographed by Chris Veith. Each bathroom is elegant and has a different pop of color. - [Modern Farmhouse Kitchen - Chatham, NJ](https://www.houzz.com/hznb/projects/modern-farmhouse-kitchen-chatham-nj-pj-vj~1747383) - Location: Chatham, NJ - Photos: 9 - Description: This open concept white farmhouse style kitchen with dark contrasting island is the heart of the home. Cabinetry and design by Kitchen Intuitions / construction by Kraftmaster Renovations. Blackstock Photography - [Short Hills Multiple Bath Rennovation](https://www.houzz.com/hznb/projects/short-hills-multiple-bath-rennovation-pj-vj~2366650) - Location: Not specified - Photos: 7 - Description: mC Architecture + Design, Livingston NJ - [Updated Kid's Bathroom](https://www.houzz.com/hznb/projects/updated-kid-s-bathroom-pj-vj~1167134) - Location: South Orange, NJ - Photos: 5 - Description: Traditional , very spacious and bright, with wonderful natural light and wonderful use of pristine Thassos marble. - [Shared Family Bathroom](https://www.houzz.com/hznb/projects/shared-family-bathroom-pj-vj~2085101) - Location: Maplewood, NJ - Photos: 7 - Description: A full bath with shower / tub combo, completely renovated, custom vanity and storage cabinet, double width medicine cabinet, all built-in and painted white. Kohler fixtures in polished chrome, a kneewall with frameless clear 1/2" tempered glass panel ; marble mosiac floor with white crackle glazed subway tile, Carrara polished marble vanity surface and cap for kneewall. Two nicely designed niches in shower wall for ample storage of bath items, and a woven wood , top -down / bottom up lined shade… - [AKDO Kitchens Wall and Backsplash Tile](https://www.houzz.com/hznb/projects/akdo-kitchens-wall-and-backsplash-tile-pj-vj~1191252) - Location: East Hanover, NJ - Photos: 18 - [Stunning Colonial](https://www.houzz.com/hznb/projects/stunning-colonial-pj-vj~1163262) - Location: South Orange, NJ - Photos: 13 - Description: This clsssic colonial home , set in the historic Montrose section of South Orange, has been beautifully updated, to meet the many needs of a busy family. Rooms are filled with natural lighting and sophisticated, yet comfortable furnishings. - [Asher's Glen at The Woolverton Inn](https://www.houzz.com/hznb/projects/asher-s-glen-at-the-woolverton-inn-pj-vj~5860220) - Location: Not specified - Photos: 8 - Description: A historically based project, this was a completely renovated suite on the third floor of The Woolverton Inn ( C.1792), located in Stockton, NJ. With ceilings just shy of 9'. the bathroom was reconfigured, removing the very old tub, allowing for a large walk in shower and 48" wide vanity. The bedroom was also reoriented allowing for the queen bed to be tucked into a cozy nook and have full view into the newly designed bathroom. The suite is filled with natural light and oversees the backyard gar… - [AKDO Bathroom Floor and Wall Tile](https://www.houzz.com/hznb/projects/akdo-bathroom-floor-and-wall-tile-pj-vj~1119390) - Location: Roxbury Township, NJ - Photos: 53 - Description: We are an authorized dealer of AKDO tile, stone and glass. Please contact us for further inquiries. - [AKDO Supplier Tile and Stone](https://www.houzz.com/hznb/projects/akdo-supplier-tile-and-stone-pj-vj~1191254) - Location: Totowa, NJ - Photos: 31 - [Variety Kitchen Backsplash](https://www.houzz.com/hznb/projects/variety-kitchen-backsplash-pj-vj~1108313) - Location: Not specified - Photos: 22 - [Bliss Glass Mosaics](https://www.houzz.com/hznb/projects/bliss-glass-mosaics-pj-vj~1627667) - Location: Not specified - Photos: 3 - [Montclair Spec House](https://www.houzz.com/hznb/projects/montclair-spec-house-pj-vj~2234157) - Location: Montclair, NJ - Photos: 4 - Description: Charles Louis Custom Homes - [Royal Marbles Series - Porcelain](https://www.houzz.com/hznb/projects/royal-marbles-series-porcelain-pj-vj~2253896) - Location: Totowa, NJ - Photos: 17 - Description: Our Imported Italian porcelain tile made to look like beautiful, Calacatta, Light Bardiglio and Crema Marfil marbles. Stunning series, looks even better in person! - [Mixed Stone Porcelain - Mingle Series](https://www.houzz.com/hznb/projects/mixed-stone-porcelain-mingle-series-pj-vj~1146672) - Location: Not specified - Photos: 4 - Description: The Florida Tile series "Mingle" is a high-definition porcelain line which abandons the conventional concept of what a stone installation needs to look like. By dissecting the classic looks of Travertine, Marble and Limestone down to their basic graphical properties, Florida Tile has achieved a concept that uses a combination of multiple stone graphics in the same color, to create a cohesive and beautiful look. - [Rustic Wood-Look Porcelain - Dakota Series](https://www.houzz.com/hznb/projects/rustic-wood-look-porcelain-dakota-series-pj-vj~1198547) - Location: Not specified - Photos: 12 [See all 51 projects](https://www.houzz.com/professionals/tile-and-stone/standard-tile-pfvwus-pf~1636270039) ## Ideabooks - [Laundry Room Tile Inspo](https://www.houzz.com/ideabooks/152270631/list/laundry-room-tile-inspo) — 14 ideas - [Stacked Stone Tile](https://www.houzz.com/ideabooks/152270524/list/stacked-stone-tile) — 13 ideas - [Small Kitchen Ideas](https://www.houzz.com/ideabooks/152270439/list/small-kitchen-ideas) — 12 ideas - [Fireplace Tile](https://www.houzz.com/ideabooks/149143422/list/fireplace-tile) — 17 ideas - [Blue Tile Color Spotlight](https://www.houzz.com/ideabooks/149143323/list/blue-tile-color-spotlight) — 15 ideas - [Basket Weave Ideabook](https://www.houzz.com/ideabooks/141703568/list/basket-weave-ideabook) — 18 ideas - [Pink Tile Spotlight](https://www.houzz.com/ideabooks/141703359/list/pink-tile-spotlight) — 12 ideas - [Orange Tile spotlight](https://www.houzz.com/ideabooks/141234503/list/orange-tile-spotlight) — 10 ideas - [Black Tile Spotlight](https://www.houzz.com/ideabooks/141234063/list/black-tile-spotlight) — 12 ideas - [Metal Tiles](https://www.houzz.com/ideabooks/141192664/list/metal-tiles) — 9 ideas - [Geode Tiles](https://www.houzz.com/ideabooks/141166718/list/geode-tiles) — 11 ideas - [Tiled Wall](https://www.houzz.com/ideabooks/139793963/list/tiled-wall) — 9 ideas - [Foyer Tile Ideas](https://www.houzz.com/ideabooks/139270190/list/foyer-tile-ideas) — 10 ideas - [Floor Tiles](https://www.houzz.com/ideabooks/138961733/list/floor-tiles) — 8 ideas - [Tiny Homes!](https://www.houzz.com/ideabooks/138687566/list/tiny-homes) — 9 ideas - [Beach House Tile](https://www.houzz.com/ideabooks/138400757/list/beach-house-tile) — 8 ideas - [1970s Tile Trends](https://www.houzz.com/ideabooks/137274686/list/1970s-tile-trends) — 9 ideas - [Colors of Grout](https://www.houzz.com/ideabooks/138082851/list/colors-of-grout) — 8 ideas - [1960s Tile Trends](https://www.houzz.com/ideabooks/137460766/list/1960s-tile-trends) — 10 ideas - [1920s Tile Trends](https://www.houzz.com/ideabooks/132301010/list/1920s-tile-trends) — 11 ideas [See all 46 ideabooks](https://www.houzz.com/ideabooks/users/standardtilenewjersey) ## Community Q&A **Q: The tiles** *(in Photo Questions)* Trying to find this tile. Can you tell me the brand, color and where I may purchase it? Thank you. A: 4x12 Bulevar Grey - You can order at any of our store locations! Thanks! **Q: tile backsplash** *(in Photo Questions)* Where can I find the backsplash tile A: Hi! It is tile we import directly, and can order at any Standard Tile location. It is called 3x12 Pane Blanco. **Q: Who manufactures the subway tiles? They are just beautiful.** *(in Photo Questions)* A: They are a company we import direct from Europe, and have them in stock in our local warehouse. Self is the company. We love them too! Let us know if you need anything else! **Q: love love this kitchen** *(in Photo Questions)* What is the ceiling height? Height of the cabinets? Thank you! A: The Kitchen was designed by the Stonington Brothers, they may know! **Q: what is the color of the cabinets** *(in Photo Questions)* A: The cabinets were done by the Stonington Brothers. They may have that info for you! **Q: what tile is the backsplash?** *(in Photo Questions)* A: We helped this amazing customer with her tile, the backsplash is 3x12 Pane Blanco! It cam out gorgeous! --- *Source: Houzz professional profile. Reflects the profile as of 2026-08-23.*