--- title: "Concept II Kitchens, Baths, Tile & Closets — Kitchen & Bath Designers | Houzz" canonical_html_url: https://www.houzz.com/professionals/kitchen-and-bath-designers/concept-ii-kitchens-baths-tile-and-closets-pfvwus-pf~1669701690 markdown_url: https://www.houzz.com/md/professionals/pf~1669701690.md entity_type: LocalBusiness business_name: "Concept II Kitchens, Baths, Tile & Closets" category: ["Kitchen & Bath Designers"] image: https://st.hzcdn.com/fimgs/2f3348820107fb97_1819-w400-h400-b1-p10--.jpg address: "349 West Commercial Street -- Suite 1540, East Rochester, New York 14445, United States" latitude: 43.1128 longitude: -77.4906 phone: "(585) 248-3510" website: http://www.concept-ii.com rating: 4.9 review_count: 55 best_of_houzz_awards: 3 followers: 228 last_updated: 2026-09-12 --- # Concept II Kitchens, Baths, Tile & Closets Original Houzz profile: [Concept II Kitchens, Baths, Tile & Closets](https://www.houzz.com/professionals/kitchen-and-bath-designers/concept-ii-kitchens-baths-tile-and-closets-pfvwus-pf~1669701690) ## Professional summary - **Primary category:** Kitchen & Bath Designers - **Location:** East Rochester, NY - **Serves:** Rochester, Irondequoit, Henrietta, Webster, Penfield, Pittsford, Victor, West Henrietta, Ontario, Macedon, Mendon, East Rochester, Fairport, Rush, Honeoye Falls, Brighton, Fishers - **Houzz rating:** 4.9 out of 5 (55 reviews) - **Best of Houzz:** 3 awards (2015–2017), for Service. ## About ### Houzz Badges - Houzz Influencer - Recommended on Houzz - 1,000 Ideabook Saves Concept II is one of the country’s premier complete kitchen and bath design studios. Located in Rochester, N.Y., Concept II has distinguished itself among the industry with an unsurpassed design process, superb product lines, expert installation, and unmatched customer service both during and after a project. Upon visiting Concept II’s award winning showroom you will find kitchen, bath, tile & stone displays featuring unique products, some of which are exclusive to Concept II. Concept II has become a destination not only for homeowners, but architects and designers from around the country. Concept II has designed some of the most beautiful homes in the Rochester, N.Y. area, across New York State, and throughout Manhattan. Our expertise and service also extends nationwide with having completed projects all over Florida, the Mid-Atlantic states, and even out west. Our perspective and purpose is to provide an incomparable finished product and experience for our clients, wherever they reside. ### Services Provided - Kitchen Design - Custom Cabinets - Bathroom Design - Custom Kitchen Cabinets - Custom Bathroom Vanities - Custom Walk-in Closets - Kitchen Remodeling - Bathroom Remodeling ### Areas Served - Rochester - Irondequoit - Henrietta - Webster - Penfield - Pittsford - Victor - West Henrietta - Ontario - Macedon - Mendon - East Rochester - Fairport - Rush - Honeoye Falls - Brighton - Fishers ### Typical Job Cost $30,000 - 100,000 ## Business Details | Field | Value | | --- | --- | | Business Name | Concept II Kitchens, Baths, Tile & Closets | | Address | 349 West Commercial Street -- Suite 1540, East Rochester, New York 14445, United States | | Phone | (585) 248-3510 | | Website | http://www.concept-ii.com | | Followers on Houzz | 228 | **Social profiles:** - Blog — www.conceptii.com ## Contact - **Houzz profile:** [Concept II Kitchens, Baths, Tile & Closets](https://www.houzz.com/professionals/kitchen-and-bath-designers/concept-ii-kitchens-baths-tile-and-closets-pfvwus-pf~1669701690) - **Website:** http://www.concept-ii.com - **Phone:** (585) 248-3510 ## Credentials **Certifications & Awards** - Award Winning Kitchen ShowroomAward Winning Bath ShowroomAward Winning Tile & Stone ShowroomBest Of Web - www.concept-ii.com - **Best of Houzz:** 3 awards (2015–2017), for Service. ## Reviews **Overall rating: 4.9 out of 5 — 55 reviews** ### Reviews **★★★★★ — Lynne Shoars, March 2019** > Deb was extremely helpful in helping me select appropriate backsplash tile. I had a style in mind but the wrong materials for my existing kitchen elements (granite). > If you want honesty and expert guidance, go to Deb. > She referred me to an amazing installer Jim P. > I love the backsplash. **★★★★★ — James & Eileen Jones, Aug. 2017** > From the moment we walked into the front door of the Concept II we were greeted with warm and welcoming smiles and a sincere introduction. Their friendly and professional style continued through the entire design, pre-install and post install process. Russ and Derek Pino were always available via phone or in-house to answer questions about design and what-if questions about form, fit and function throughout the home construction phase leading up to their bath and kitchen installations. > Planning and design was painless, with creative suggestions and computer simulations throughout the process. No detail was a burden. Questions about how we expected to use the bathroom and kitchen cabinets and additional function we may need of those areas were included in the design phase. Additional change request were listened and explained as to how they may or may not effect the end product. > Install was flawless. Cabinet assembly, finish and workmanship are high end. Both cabinet installers were polite, professional and proficient gentlemen. > We have lived with the design and install for 4 months now and continue to experience the quality, work flow and functionality of the design. Our family and friends have marvelled at the quality and beauty of the cabinets and the hardware. > We have recommended Concept II to our friends and family and will certainly visit them again for future needs. **★★★★★ — Quartz Plus Countertops, Jan. 2017** > I refer Deb O'Connor at Concept II to all of my customers who are looking to purchase tile. Deb did a beautiful designing the tile back splashes in my showroom. **★★★★★ — Dawn D, Nov. 2016** > Concept II designed and renovated our 1980's kitchen into a masterpiece. They were great advisors during the design/selection phase and fine craftsman during installation. Everyone on the team is delightful to work with and committed to delivering results that are beautiful, functional, and timeless. We appreciated the tidy workspace and adherence to schedule too! We are so glad we chose Concept II after evaluating several different kitchen designers and contractors around Rochester. **★★★★★ — Michael Cornell, Nov. 2016** > I cannot say enough about my experience with Concept II. Ross, Gary and the team at Concept II helped my wife and I design the bathroom of our dreams! As a first time homeowner with zero experience in bathroom remodels, Ross took a complex design layout and put all of my questions at ease on his first visit to the site! His knowledge, passion and attention to detail resulted in a breathtaking oasis I get to enjoy each morning! There is no one else I would consider when it comes to bathroom and kitchens! **★★★★★ — Gina Jennings, Nov. 2016** > Concept II did a bathroom renovation for us and I can't say enough about how great they were to work with. The process from beginning to end went very smoothly. Everyone there was great to work with. The contractors were on time everyday, respectful of our house, and cleaned up at the end of every day. The bathroom turned out great and it was done on schedule. I would highly recommend them to anyone looking to renovate a kitchen or bathroom! **Comment from Concept II Kitchens, Baths, Tile & Closets:** > Thank you for the review Gina, we are very happy you love the finished bathroom, people and process! **★★★★★ — Richard Arndt, Oct. 2016** > All aspects of the project were completed with great craftsmanship and attention to detail. Great care was taken to minimize the dust and clutter that is part of any home renovation. Would use Concept II again for in the future. **★★★★★ — Timothy Miller, Sept. 2016** > Worked with Deb and Derek. Great company. Designed with us our bathroom, Listened to what we had to say and responded quickly to calls or concerns. Will recommend them and use them again. **Comment from Concept II Kitchens, Baths, Tile & Closets:** > Thanks for the review Tim! > I'm sure you will enjoy your new bathroom for many years to come! **★★★★★ — ruttaro, Sept. 2016** > Innovative design, experienced workers and superb craftsmanship, Complete perfection. Our custom kitchen remodel makes our eighteen year-old house look like new. **★★★★★ — lindydiany, Aug. 2016** > My experience at Concept 11 was amazing.. I worked with Deb O'Connor who is an artist with tile and always a professional. Deb designed our kitchen, master bath and guest bath for our new home. Everyone who sees it always comments about how beautiful these rooms are with lovely tile and marble designs. It is everything I could have hoped for. Concept 11 is an extraordinary store. **★★★★★ — jloverdi, April 2016** > There isn't a day that goes by that my wife and I am not thankful and appreciative of the highest quality craftsmanship that Ross and his team did for us on our home. The attention to detail was meticulous, communication skills were outstanding, they did what they said they were going to do on time, were clean, and on the numbers discussed. They started out doing a large kitchen and four baths and the quality was so exceptional it rolled into a master bathroom , dining room furniture, hutches, children's art room, master bedroom walnut closets and now an outrageous wet bar. They rolled with all the add orders and knocked them out of the park. What's really special about concept two is they treat you like you are special member of their family, you can't help but love these guys and want to refer Your family and friends to share this rare exceptional experience in this field!!! **★★★★★ — sbagor, March 2016** > Concept II did an outstanding job in the renovation of our bathroom. Derek worked with us on design, listening carefully to what we thought we wanted, guiding us through selection of fixtures and colors, and gently steering us away from some of our original ill-conceived notions. The remodeler did his job professionally and carefully, with a focus on quality all the way and with the flexibility to incorporate suggestions—ours and his own—as we went along. The result is that a very small bathroom now has a bright, attractive, open feeling, making it seem roomer than it really is. > As part of the renovation, we installed some Toto products, rightly known for their high quality. Over a year after the project was complete, a problem arose with one of them. Ross—the owner of Concept II—guided us toward a resolution and stood ready to help in any way he could. And Toto itself gave us outstanding support, even though the product’s warranty period had expired. ## Selected projects - [WELCOMING CLASSIC STYLE KITCHEN & BAR](https://www.houzz.com/hznb/projects/welcoming-classic-style-kitchen-and-bar-pj-vj~5845569) - Location: Not specified - Photos: 17 - [FRENCH PROVINCIAL KITCHEN DESIGN](https://www.houzz.com/hznb/projects/french-provincial-kitchen-design-pj-vj~5845472) - Location: Not specified - Photos: 18 - [TAILORED KITCHEN DESIGN IN BRIGHTON, NY](https://www.houzz.com/hznb/projects/tailored-kitchen-design-in-brighton-ny-pj-vj~5845435) - Location: Not specified - Photos: 8 - [CONTEMPORARY MASTER BATH IN WEBSTER, NY](https://www.houzz.com/hznb/projects/contemporary-master-bath-in-webster-ny-pj-vj~5845358) - Location: Not specified - Photos: 5 - [MODERN KITCHEN IN BRIGHTON, NY](https://www.houzz.com/hznb/projects/modern-kitchen-in-brighton-ny-pj-vj~5845272) - Location: Not specified - Photos: 15 - [Expansive Bright Transitional Kitchen In Pittsford, NY](https://www.houzz.com/hznb/projects/expansive-bright-transitional-kitchen-in-pittsford-ny-pj-vj~5798846) - Location: Not specified - Photos: 8 - [Warm American Classic Kitchen In Pittsford, NY](https://www.houzz.com/hznb/projects/warm-american-classic-kitchen-in-pittsford-ny-pj-vj~5752131) - Location: Pittsford, NY - Photos: 10 - [Kitchen Remodel East Ave](https://www.houzz.com/hznb/projects/kitchen-remodel-east-ave-pj-vj~5752088) - Location: Rochester, NY - Photos: 8 - [Classic White & Gray Kitchen](https://www.houzz.com/hznb/projects/classic-white-and-gray-kitchen-pj-vj~5691885) - Location: Rochester, NY - Photos: 16 - [Refined Oasis Master Bathroom & Closet Remodel](https://www.houzz.com/hznb/projects/refined-oasis-master-bathroom-and-closet-remodel-pj-vj~5691812) - Location: Victor, NY - Photos: 11 - [Lakeside Kitchen Renovation](https://www.houzz.com/hznb/projects/lakeside-kitchen-renovation-pj-vj~5691420) - Location: Rochester, NY - Photos: 6 - [Wood-Mode Kitchen Renovation - Pittsford, NY](https://www.houzz.com/hznb/projects/wood-mode-kitchen-renovation-pittsford-ny-pj-vj~825475) - Location: Not specified - Photos: 7 - [Rustic Glam Kitchen - Greece, NY](https://www.houzz.com/hznb/projects/rustic-glam-kitchen-greece-ny-pj-vj~5468989) - Location: Greece, NY - Photos: 10 - [Luxurious Minimal Kitchen Remodel](https://www.houzz.com/hznb/projects/luxurious-minimal-kitchen-remodel-pj-vj~5468964) - Location: Rochester, NY - Photos: 7 - [European Loft Kitchen Remodel - Rochester, NY](https://www.houzz.com/hznb/projects/european-loft-kitchen-remodel-rochester-ny-pj-vj~5468927) - Location: Rochester, NY - Photos: 5 - [Kitchen Remodel - Fairport, NY](https://www.houzz.com/hznb/projects/kitchen-remodel-fairport-ny-pj-vj~2913105) - Location: Fairport, NY - Photos: 10 - [Wood-Mode Kitchen Remodel - Pittsford, NY - Completed 2017](https://www.houzz.com/hznb/projects/wood-mode-kitchen-remodel-pittsford-ny-completed-2017-pj-vj~2654187) - Location: Pittsford, NY - Photos: 15 - [Kitchen Full Remodeling Project - Rochester, NY - Completed 2017](https://www.houzz.com/hznb/projects/kitchen-full-remodeling-project-rochester-ny-completed-2017-pj-vj~2734158) - Location: Rochester, NY - Photos: 8 - [Wood-Mode Kitchen New Build - Webster, NY - Completed 2017](https://www.houzz.com/hznb/projects/wood-mode-kitchen-new-build-webster-ny-completed-2017-pj-vj~2475333) - Location: Webster, NY - Photos: 9 - [Wood-Mode Kitchen Renovation - Webster, NY Lake House - Completed 2017](https://www.houzz.com/hznb/projects/wood-mode-kitchen-renovation-webster-ny-lake-house-completed-2017-pj-vj~2739870) - Location: Webster, NY - Photos: 5 [See all 90 projects](https://www.houzz.com/professionals/kitchen-and-bath-designers/concept-ii-kitchens-baths-tile-and-closets-pfvwus-pf~1669701690) ## Ideabooks - [Ideabook](https://www.houzz.com/ideabooks/23935154/list/ideabook) — 9 ideas - [Kitchen Ideas](https://www.houzz.com/ideabooks/23695001/list/kitchen-ideas) — 20 ideas - [Mud Rooms](https://www.houzz.com/ideabooks/55272714/list/mud-rooms) — 10 ideas - [Closet Aspirations](https://www.houzz.com/ideabooks/58779865/list/closet-aspirations) — 29 ideas - [Kitchen Ideas](https://www.houzz.com/ideabooks/45171445/list/kitchen-ideas) — 6 ideas - [Outdoor Patio Ideas](https://www.houzz.com/ideabooks/24144135/list/outdoor-patio-ideas) — 2 ideas [See all 6 ideabooks](https://www.houzz.com/ideabooks/users/rosspino) ## Community Q&A **Q: What tile was used for the backsplash?** *(in Photo Questions)* A: Artistic Tile Jazz Glass White 3” x 9” **Q: What is the counter top material on the island? Thank you!** *(in Photo Questions)* A: Quartz from MSI **Q: What is the name of this Wood Mode Cabinet? Thanks.** *(in Photo Questions)* A: This is Woodmode Regent Inset door with Nordic White Paint **Q: Backsplash** *(in Photo Questions)* Where do i buy this red backsplash tiles I've been looking for them everywhere what's the name for the tiles Marta please help A: This glass tile is made by Oceanside Glass Tile, this kitchen has Tessera series 1x1. Check out their website: www.glasstile.com **Q: What brand/color is this floor?** *(in Photo Questions)* A: This is Ocean Blue Travertine From Artistic Tile **Q: cabinets** *(in Photo Questions)* what brand cabinets are these. gorgeous. A: Brookhaven by Woodmode --- *Source: Houzz professional profile. Reflects the profile as of 2026-09-12.*