---
title: "The Floor Store — Flooring Contractors | Houzz"
canonical_html_url: https://www.houzz.com/professionals/flooring-contractors/the-floor-store-pfvwus-pf~1795210202
markdown_url: https://www.houzz.com/md/professionals/pf~1795210202.md
entity_type: LocalBusiness
business_name: "The Floor Store"
category: ["Flooring Contractors"]
image: https://st.hzcdn.com/fimgs/a65397430fcacd06_8627-w400-h400-b1-p10--.jpg
address: "850 El Camino Real, San Carlos, California 94070, United States"
latitude: 37.4969
longitude: -122.2674
phone: "(415) 262-4243"
website: http://www.floorstores.com
rating: 4.7
review_count: 31
best_of_houzz_awards: 5
followers: 16
last_updated: 2026-09-16
---

# The Floor Store

Original Houzz profile: [The Floor Store](https://www.houzz.com/professionals/flooring-contractors/the-floor-store-pfvwus-pf~1795210202)

## Professional summary

- **Primary category:** Flooring Contractors
- **Location:** San Carlos, CA
- **Serves:** San Francisco, Santa Rosa, Hayward, Concord, San Mateo, Daly City, Redwood City, Mountain View, Dublin, Palo Alto, South San Francisco, San Rafael, San Bruno, Pacifica, Menlo Park, Foster City, Los Altos, Burlingame, San Carlos, East Palo Alto, Belmont, Millbrae, Albany, Stanford, Half Moon Bay, Hillsborough, Los Altos Hills, Atherton, Woodside, Emerald Lake Hills, Portola Valley, Highlands-Baywood Park, West Menlo Park, San Francisco Bay Area
- **Houzz rating:** 4.7 out of 5 (31 reviews)
- **Best of Houzz:** 5 awards (2019–2026), for Service.

## About

### Houzz Badges

- Recommended on Houzz
- 10,000 Ideabook Saves
- Best of Houzz winner
- Locally owned
- 39 years in business

\*Authorized Armstrong & Mohawk Flooring Dealer\* 

Our carpet, hardwood, laminate, and tile flooring combines style, comfort and affordability. Whether you prefer a classic look or more contemporary flair, we have something you’re sure to like. Browse our selection today and add beauty and warmth to your home. Get the best selection of flooring in the Bay Area! Chose from hundreds of styles and colors. 

At the Floor Store we are here to help you choose the right flooring for your lifestyle and budget. Our sales consultants know our products and we’re proud to provide friendly and knowledgeable service during every step of the process — at every Floor Store location. You can even have a design consultation in the comfort of your own home with our Shop at Home service. Simply call your local Floor Store to set up an in-home appointment.

### Services Provided

- Custom Flooring
- Wood Flooring Sales
- Vinyl Flooring Sales
- Luxury Vinyl Tile Sales
- Linoleum Flooring Sales
- Carpet Sales
- Ceramic Tile
- Custom Carpet
- Custom Rugs
- Hardwood Flooring
- Hardwood Flooring Sales
- Hardwood Restoration
- Laminate Flooring
- Natural Stone
- Vinyl Sheet

### Areas Served

- San Francisco
- Santa Rosa
- Hayward
- Concord
- San Mateo
- Daly City
- Redwood City
- Mountain View
- Dublin
- Palo Alto
- South San Francisco
- San Rafael
- San Bruno
- Pacifica
- Menlo Park
- Foster City
- Los Altos
- Burlingame
- San Carlos
- East Palo Alto
- Belmont
- Millbrae
- Albany
- Stanford
- Half Moon Bay
- Hillsborough
- Los Altos Hills
- Atherton
- Woodside
- Emerald Lake Hills
- Portola Valley
- Highlands-Baywood Park
- West Menlo Park
- San Francisco Bay Area

## Business Details

| Field | Value |
| --- | --- |
| Business Name | The Floor Store |
| Address | 850 El Camino Real, San Carlos, California 94070, United States |
| Phone | (415) 262-4243 |
| Website | http://www.floorstores.com |
| Followers on Houzz | 16 |

## Offers

$500 OFF Your Next Flooring Purchase _Check website for details_

## Contact

- **Houzz profile:** [The Floor Store](https://www.houzz.com/professionals/flooring-contractors/the-floor-store-pfvwus-pf~1795210202)
- **Website:** http://www.floorstores.com
- **Phone:** (415) 262-4243

## Credentials

**Certifications & Awards**
- Diamond Certified - 9th Consecutive Year in a Row!
- - To qualify for Diamond Certified you must have a customer satisfaction rating of 98% or higher.
- 2012 Mohawk’s Retailer of the Year award
- National Floorcovering Alliance (NFA), the largest floor covering buying group in the country

- **Best of Houzz:** 5 awards (2019–2026), for Service.

## Reviews

**Overall rating: 4.7 out of 5 — 31 reviews**

*Aspect averages:*
- Work Quality: 43.0
- Communication: 43.0
- Value: 42.0

### Reviews

**★★★★★ — ababaldi1, April 2025**

> Walked into the Floor Store in San Carlos, Ca with a special color of wood flooring needed. Our salesperson Laurie DeJong was very knowledgeable and professional and gave us information on the types of flooring available in that color range. She quickly gave us a reasonable quote and we were on our way. We were kept updated on the schedule and she made that date happen for phase 1 of our project installed yesterday by Francisco and another gentleman, and performed a beautiful installation of wood flooring and base boards. Francisco and his partner were very knowledgeable, polite, and professional in their work. We have phase 2 coming up on the 28th and hopefully we will see Francisco again to install the second half. Would recommend the Floor Store in San Carlos for your flooring needs. From their beautiful showroom, knowledgeable staff and wonderful installation experts, it is a successful ongoing project.

**★★★ — shannon, Dec. 2024**

> the installation was good, but they didn't move all the furniture back in place. I had to move 24 pieces myself. Also, they damaged a hall light, that I will have to repair.  Also, the extra charges, $750, for leveling seemed to be arbitrary, with no real clarity on the charges. the contract indicates $225 per bag and they advised they used 5 bags. but I don't see how 5 bags could be used for a very small area of 20 square feet.  they must be very small bags.  I found, on line, 1 - 50 pound bag covers 30 - 40 square feet. funny huh

**★★★★★ — HU-789199625, Jan. 2024**

> Huge selection. Overwhelming at first but the staff walked me through the process. Next time I renovate I'll definitely be back.

**★ — HU-944766786, July 2023**

> They have faulty merchandise and want you to pay for it. Lousy customer service! Avoid them at all costs, Home Depot has better flooring at better pricing.

**★★★★★ — brandi hucko, Aug. 2022**

> I was promptly greeted by Julie Gurrero upon entering the Sunnyvale Floor Store. She listened to my needs and pointed me to the luxury vinyl plank flooring appropriate for my bathroom remodel project. We reviewed options together and I quickly recognized the same flooring and colors that a local competitor had for sale. Julie offered a price per square foot more than half the price that I was quoted by a local competitor - for exactly the same product! Julie loaned me samples so that I could match them with my home decor and a few days later, I returned to purchase the flooring. The ordering and payment process was quick and easy, and my flooring arrived about a week later. Due to travel, I had Julie hold my flooring at the store until I could pick it up after work, about two weeks after it arrived. The flooring was delivered to my car, I signed for "delivery" to my car, and I was off!  What a great experience it was to work with The Floor Store, and mort especially, Julie!  Thank you, Julie!

**★★★★★ — HU-838599621, June 2022**

> This was my first time visiting The Floor Store while getting started on a remodel and the young lady I worked with, Diamond, was great. She was super helpful in guiding us through the process and very knowledgeable about the products. We definitely look forward to working with her!

**★★★★★ — HU-104561146, Dec. 2021**

> Damian went above-and-beyond is an understatement. This is my first experience with the Floor Store. They will be my new go-to store for everything floor. Damian recommended the perfect products to eliminate height issues and was proactive in lining up an alternative for potential covid delays. Hank managed the install, which went seamlessly and finished ahead of schedule. The floors are stunning, I couldn't be happier. A shout out to the entire install crews! Thank you, thank you, thank you!

**★★★★★ — Susan B, Sept. 2021**

> He treats his colleagues respectfully, and they enjoy working with a great manager. Chris formed a great team and ran the operations well. Thank you for all of your efforts, Chris.

**★★★★★ — Susan B, Aug. 2021**

> I saw my friend's beautiful bamboo hardwood floors in her beautiful Palo Alto house. They bought them from San Carlos Floor Store for a great price.  I checked out many other stores until that day and I could not find anything that I liked so much at such a reasonable price.  The price was unbeatable and the color+ quality was great. The next day, I went to San Carlos Floor Store and put payment of $ 75.00 ( counts towards your materials later) right away so that Patrick could come and measure my house. Patrick is amazing, so much fun to work with, and gave me his opinion about not covering the closets; that's honesty! His measurement was accurate. I only had one box left after the installation and that's exactly what one wants.
> I got my first estimate from one of the sales associates and then Jennifer, the store manager, worked with me thoroughly. It was a pleasure working with Jennifer. She has great people skills and is a strong problem solver. Another branch store is only one mile away from my house; she facilitated my materials pick up from that store and I saved time and money.  Jennifer went above and beyond during my project and I told her that her middle name should be customer delight. She is an expert in her store and shared her knowledge with me generously. She owns any challenge. You can hear the smile in her voice and it is contagious.  I bet she brings customers back to the store after the first experience with her accountability.
> I made a huge mistake by not agreeing to the Floor Store own the full project and use their services for labor. I used an independent contractor.
> Jennifer heard my experience with the contractor and is supportive of me even though it does not bring a dime to her account.  She is that strong customer advocate; it is all about customer care and delight.
> When I buy my materials from the store next time, I am making sure that they are also installing. I am not buying anything from any other brand after this experience. Thank you for being there, Jennifer.

**★★★★★ — todgack, March 2018**

> I had planned on visiting several stores in my area, but stopped after my visit to the floor store. Thankfully, Reggie simplified the entire process and everyone loves my new carpet.

**★★★★★ — Lisa Jaquez, March 2018**

> Excellent selection and very helpful.  Laurie was really great to work with.  She has lots of energy and great ideas.

**★★★★★ — deborahlcoleman, March 2018**

> Always have an amazing experience shopping at the Dublin Floor Store!   Rachelle Forrest has been of invaluable assistance for us in the selections of tile and carpet for our residence.  Their carpet installation team went above & beyond expectations.

## Selected projects

- [Armstrong-Artisan Collective](https://www.houzz.com/hznb/projects/armstrong-artisan-collective-pj-vj~2650944)
  - Location: San Carlos, CA
  - Photos: 5
- [Armstrong-Pryzm](https://www.houzz.com/hznb/projects/armstrong-pryzm-pj-vj~2650943)
  - Location: San Carlos, CA
  - Photos: 5
- [Armstrong - Rustic Hardwood](https://www.houzz.com/hznb/projects/armstrong-rustic-hardwood-pj-vj~2039752)
  - Location: San Carlos, CA
  - Photos: 5
  - Description: Armstrong has been delighting customers with beautiful, long-lasting flooring for more than a century. Our company is famous for its commitment to helping homeowners find the right flooring - in hardwood, luxury vinyl, vinyl sheet, vinyl tile, laminate, and linoleum.
- [Armstrong - Vivero](https://www.houzz.com/hznb/projects/armstrong-vivero-pj-vj~2039746)
  - Location: San Carlos, CA
  - Photos: 5
  - Description: Armstrong has been delighting customers with beautiful, long-lasting flooring for more than a century. Our company is famous for its commitment to helping homeowners find the right flooring - in hardwood, luxury vinyl, vinyl sheet, vinyl tile, laminate, and linoleum.
- [Armstrong - Stones & Naturals](https://www.houzz.com/hznb/projects/armstrong-stones-and-naturals-pj-vj~2039747)
  - Location: San Carlos, CA
  - Photos: 6
  - Description: Armstrong has been delighting customers with beautiful, long-lasting flooring for more than a century. Our company is famous for its commitment to helping homeowners find the right flooring - in hardwood, luxury vinyl, vinyl sheet, vinyl tile, laminate, and linoleum.
- [Armstrong - Engineered Stone](https://www.houzz.com/hznb/projects/armstrong-engineered-stone-pj-vj~2039743)
  - Location: San Carlos, CA
  - Photos: 6
  - Description: Armstrong has been delighting customers with beautiful, long-lasting flooring for more than a century. Our company is famous for its commitment to helping homeowners find the right flooring - in hardwood, luxury vinyl, vinyl sheet, vinyl tile, laminate, and linoleum.
- [Armstrong - Luxe](https://www.houzz.com/hznb/projects/armstrong-luxe-pj-vj~2039745)
  - Location: San Carlos, CA
  - Photos: 5
  - Description: Armstrong has been delighting customers with beautiful, long-lasting flooring for more than a century. Our company is famous for its commitment to helping homeowners find the right flooring - in hardwood, luxury vinyl, vinyl sheet, vinyl tile, laminate, and linoleum.
- [Armstrong - Duality Vinyl Sheet Flooring](https://www.houzz.com/hznb/projects/armstrong-duality-vinyl-sheet-flooring-pj-vj~2039740)
  - Location: San Carlos, CA
  - Photos: 6
  - Description: Armstrong has been delighting customers with beautiful, long-lasting flooring for more than a century. Our company is famous for its commitment to helping homeowners find the right flooring - in hardwood, luxury vinyl, vinyl sheet, vinyl tile, laminate, and linoleum.
- [Armstrong - Exotic Hardwood](https://www.houzz.com/hznb/projects/armstrong-exotic-hardwood-pj-vj~2039744)
  - Location: San Carlos, CA
  - Photos: 5
  - Description: Armstrong has been delighting customers with beautiful, long-lasting flooring for more than a century. Our company is famous for its commitment to helping homeowners find the right flooring - in hardwood, luxury vinyl, vinyl sheet, vinyl tile, laminate, and linoleum.

[See all 9 projects](https://www.houzz.com/professionals/flooring-contractors/the-floor-store-pfvwus-pf~1795210202)

## Ideabooks

- [Stair runners](https://www.houzz.com/ideabooks/61605417/list/stair-runners) — 1 idea
- [bath designs](https://www.houzz.com/ideabooks/54477358/list/bath-designs) — 5 ideas
- [pantry](https://www.houzz.com/ideabooks/12457776/list/pantry) — 17 ideas
- [WN](https://www.houzz.com/ideabooks/12259887/list/wn) — 10 ideas
- [Mud room](https://www.houzz.com/ideabooks/12458071/list/mud-room) — 2 ideas
- [Ideas for clients](https://www.houzz.com/ideabooks/10623448/list/ideas-for-clients) — 4 ideas
- [cappi\_santos's ideas](https://www.houzz.com/ideabooks/2649726/list/cappi-santos-s-ideas) — 4 ideas

[See all 7 ideabooks](https://www.houzz.com/ideabooks/users/thefloorstoresf)

## Community Q&A

**Q: What is the color and manufacturer of flooring?** *(in Photo Questions)*

A: This product is manufactured by Armstrong Flooring and is one of their best selling Luxury Vinyl Planks - available in 6" width x 48" length. The collection is Vivero Best and the color is Gallery Oak - Chestnut. This floor resists spills, dirt, scuffs, and staining and is made with Diamond 10 Technology, an exclusive manufacturing process that makes Vivero one of the most durable flooring options.

---

*Source: Houzz professional profile. Reflects the profile as of 2026-09-16.*