---
title: "Home Theater Concepts — Home Automation & Home Media | Houzz"
canonical_html_url: https://www.houzz.com/professionals/home-automation-and-home-media/home-theater-concepts-pfvwus-pf~1864465980
markdown_url: https://www.houzz.com/md/professionals/pf~1864465980.md
entity_type: LocalBusiness
business_name: "Home Theater Concepts"
category: ["Home Automation & Home Media"]
image: https://st.hzcdn.com/fimgs/0c436c5f07a8b34a_6486-w400-h400-b0-p0--.jpg
address: "Urbandale, Iowa 50322, United States"
latitude: 41.6295
longitude: -93.723
phone: "(515) 661-8941"
website: http://www.hometheaterconcepts.co
rating: 5
review_count: 6
best_of_houzz_awards: 1
followers: 11
last_updated: 2026-09-23
---

# Home Theater Concepts

Original Houzz profile: [Home Theater Concepts](https://www.houzz.com/professionals/home-automation-and-home-media/home-theater-concepts-pfvwus-pf~1864465980)

## Professional summary

- **Primary category:** Home Automation & Home Media
- **Location:** Urbandale, IA
- **Serves:** Des Moines, West Des Moines, Ankeny, Urbandale, Waukee, Johnston, Clive, Grimes, Norwalk, Polk City, Windsor Heights, Saylorville, Granger, Berwick
- **Houzz rating:** 5.0 out of 5 (6 reviews)
- **Best of Houzz:** 1 award (2017), for Service.

## About

### Houzz Badges

- Star Houzzer
- Recommended on Houzz
- 100 Ideabook Saves

We help music and movie lovers experience their favorite performances as the artists intended.

Looking for quality installation and personal service with an attention to detail? Welcome to the mantra of Home Theater Concepts!  With THX, ISF and HAA certifications, owner Shawn Woolman brings a level of knowledge, professionalism and experience that is unmatched in the Iowa home media arena.   Custom AV solutions tailored to unique tastes is the sweet spot of Home Theater Concepts.  From designing and creating home theaters, music rooms, and media rooms, Shawn is the mastermind behind placing the proper aesthetic, acoustic, and performance details in perfect balance.  As a result, client expectations are routinely exceeded.

Home Theater Concepts offers a full range of custom electronics for home theaters, media rooms, multi-room AV, music listening rooms, cameras systems, and the seamless integration of these systems.

Have a system not performing to your expectations?  Home Theater Concepts provides full system evaluations to ensure you are getting the very most out of your equipment.

### Services Provided

- Home Automation
- Surround Sound Installation
- Home Theater Installation
- TV Installation
- Security Camera Installation
- Outdoor Audio Installation
- Home Theater Design
- Cable Installation
- Lighting Control
- Networking Services

### Areas Served

- Des Moines
- West Des Moines
- Ankeny
- Urbandale
- Waukee
- Johnston
- Clive
- Grimes
- Norwalk
- Polk City
- Windsor Heights
- Saylorville
- Granger
- Berwick

## Business Details

| Field | Value |
| --- | --- |
| Business Name | Home Theater Concepts |
| Address | Urbandale, Iowa 50322, United States |
| Phone | (515) 661-8941 |
| Website | http://www.hometheaterconcepts.co |
| Followers on Houzz | 11 |

## Contact

- **Houzz profile:** [Home Theater Concepts](https://www.houzz.com/professionals/home-automation-and-home-media/home-theater-concepts-pfvwus-pf~1864465980)
- **Website:** http://www.hometheaterconcepts.co
- **Phone:** (515) 661-8941

## Credentials

**Certifications & Awards**
- ISF Level II, HAA Level III, THX Advanced Home Theater Integrator

- **Best of Houzz:** 1 award (2017), for Service.

## Reviews

**Overall rating: 5.0 out of 5 — 6 reviews**

### All 6 reviews

**★★★★★ — R. Cartwright Design, March 2017**

> Our interior design company has done several projects with Shawn. He is timely and always provides our clients with great service. He installed a sound system in our studio. It has enhanced our work experience on a daily basis!
> We started partnering with Shawn on Linn Lounge music listening events in our studio.This is my favorite collaboration with him so far! He is so professional and knowledgeable about the Linn sound systems and the musicians he features at these events.

**Comment from Home Theater Concepts:**

> Thanks, Rebecca!  It has been great working with you and I agree, Linn Lounge is a lot of fun!

**★★★★★ — KJ Steinberg, Nov. 2016**

> Without a doubt, 5 stars. Shawn is very personable & knowledgable and has exceeded all of our expectations. He is meticulous, prompt & considerate. We have had Shawn do multiple projects in our home, large and small. I'm certain he will be doing more. He does a great job.

**Comment from Home Theater Concepts:**

> Thanks!  It's been a pleasure designing music and movie systems for your family and fun to see the end-results enjoyed so much.

**★★★★★ — Matthew Lee, Oct. 2016**

> Shawn was very professional as he guided us through the process of designing a Home Theater. He was there in the planning stage as we built our home, designed the space, selected equipment that fit our budget, and completed the install. Shawn has a lot of knowledge that he shared with us but was always careful to listen and work with us to meet our needs. His follow up and Customer Service has been great and always follows up in a timely manner. Shawn made this project fun!  I highly recommend Shawn and Home Theater Concepts!

**Comment from Home Theater Concepts:**

> Thank you, Matthew!  You and your family will have some great memories of using the theater together.

**★★★★★ — User, Oct. 2016**

> We have worked with Shawn Woolman and Home Theater Concepts for over 10 years. We have appreciated Shawn's honesty, knowledge and passion for the industry. He will listen to your needs and what is important to you and will make that happen. He works hard to make sure that the system he puts in place is user friendly and will stand the test of time. He is readily available to answer any question and is happy to troubleshoot over the phone or will gladly make a house call when necessary. We highly recommend Home Theater Concepts.
> Brian and Cathie Meng
> Des Moines, Iowa

**Comment from Home Theater Concepts:**

> Thank you, Brian and Cathie!  Working with you over the years has been a pleasure and I look forward to many more.

**★★★★★ — Reb Hammans, Aug. 2016**

> We honestly believe this man has the IQ and a logical mastermind ability to do what ever you can imagine on your terms of purchasing your level of quality in products, the complexity of your imagination and your perceived finished aesthetics.  He is someone you would enjoy working in your home, cleans any mess he has created, excellent work ethics and all at a fair price.  Just sit down with this extraordinary man and you too will comprehend why he receives 5 star ratings.  Mrs. Williams, Johnston, Iowa

**Comment from Home Theater Concepts:**

> Thank you for your kind words, Mrs. Williams, we've enjoyed working with you over the years!

**★★★★★ — Jon Miller, Aug. 2016**

> Shawn was great to work with from day one. He listened. He asked lots of questions. He considered my tastes. He brought lots of ideas. The installation and calibration was really well done. His attention to detail was amazing as was his ability to work around other contractors in a way that kept the job moving. I'd recommend Shawn to anyone. His knowledge and passion is evident and his clients benefit from it!

**Comment from Home Theater Concepts:**

> It was a blast working with you on all the various parts of the project.  Enjoy!

## Selected projects

- [La Mie Elevate](https://www.houzz.com/hznb/projects/la-mie-elevate-pj-vj~2456733)
  - Location: Des Moines, IA
  - Photos: 7
  - Description: We installed a music system for this cafe utilizing Amina invisible speakers. Typically used in drywall applications, we attached the speakers to the back of the acoustic ceiling tiles with beautiful results. Music fills the cafe without any visible cues as to where the speakers are located.
- [Living Room Surround System](https://www.houzz.com/hznb/projects/living-room-surround-system-pj-vj~1962945)
  - Location: Urbandale, IA
  - Photos: 1
- [Contemporary Surround System](https://www.houzz.com/hznb/projects/contemporary-surround-system-pj-vj~1963456)
  - Location: Des Moines, IA
  - Photos: 1
- [Pool with Invisible Speakers](https://www.houzz.com/hznb/projects/pool-with-invisible-speakers-pj-vj~1963517)
  - Location: Des Moines, IA
  - Photos: 1
- [Small Room, Small System](https://www.houzz.com/hznb/projects/small-room-small-system-pj-vj~1963572)
  - Location: Urbandale, IA
  - Photos: 1
- [Great Room Music](https://www.houzz.com/hznb/projects/great-room-music-pj-vj~1963585)
  - Location: Urbandale, IA
  - Photos: 1
- [Hi-Fi Stereo in Living Room](https://www.houzz.com/hznb/projects/hi-fi-stereo-in-living-room-pj-vj~1964005)
  - Location: Urbandale, IA
  - Photos: 1
- [Mirror TV with Invisible Speakers](https://www.houzz.com/hznb/projects/mirror-tv-with-invisible-speakers-pj-vj~2039681)
  - Location: West Des Moines, IA
  - Photos: 2
  - Description: Mirror TV from Seura. When the TV isn't in use it is a mirror...a great way to 'hide' the TV. The speakers are on either side of the TV in the drywall, they function with the TV as well as the music system.
- [Convenient Music System Control](https://www.houzz.com/hznb/projects/convenient-music-system-control-pj-vj~2123610)
  - Location: West Des Moines, IA
  - Photos: 1
- [Contemporary Music and A/V](https://www.houzz.com/hznb/projects/contemporary-music-and-a-v-pj-vj~2135153)
  - Location: Urbandale, IA
  - Photos: 1
  - Description: A great sounding hi-fi integrated with your TV doesn't have to be an eye sore, it can be "hidden" in plain sight with speakers covered in cloth to complement your decor.
- [Relaxing Retreat](https://www.houzz.com/hznb/projects/relaxing-retreat-pj-vj~2135178)
  - Location: Waukee, IA
  - Photos: 1
  - Description: Relaxing living room, comfortable for conversation and music.

[See all 11 projects](https://www.houzz.com/professionals/home-automation-and-home-media/home-theater-concepts-pfvwus-pf~1864465980)

## Ideabooks

- [Relocate Speakers](https://www.houzz.com/ideabooks/73150659/list/relocate-speakers) — 2 ideas

[See all 1 ideabook](https://www.houzz.com/ideabooks/users/shawn53100)

---

*Source: Houzz professional profile. Reflects the profile as of 2026-09-23.*