--- title: "Iconica — Architects & Building Designers | Houzz" canonical_html_url: https://www.houzz.com/professionals/architects-and-building-designers/iconica-pfvwus-pf~2014989891 markdown_url: https://www.houzz.com/md/professionals/pf~2014989891.md entity_type: LocalBusiness business_name: Iconica category: ["Architects"] image: https://st.hzcdn.com/fimgs/c5a353b406421010_0068-w400-h400-b0-p0--.jpg address: "Madison, Wisconsin 53717, United States" latitude: 43.0736 longitude: -89.508 phone: "(608) 664-3500" website: http://iconicacreates.com/ rating: 0 review_count: 0 followers: 15 last_updated: 2026-09-29 --- # Iconica Original Houzz profile: [Iconica](https://www.houzz.com/professionals/architects-and-building-designers/iconica-pfvwus-pf~2014989891) ## Professional summary - **Primary category:** Architects - **Location:** Madison, WI - **Serves:** Milwaukee, Madison, Appleton, Greenfield, Sun Prairie, Fitchburg, Mequon, Middleton, Waunakee, Verona, Cedarburg, Oregon, Windsor, Monona, Cross Plains, Shorewood Hills, Maple Bluff, Chicago, DeForest - **Houzz rating:** 0.0 out of 5 (0 reviews) ## About ### Houzz Badges - 100 Ideabook Saves Allow us to introduce ourselves. We are Iconica. We create great spaces. We invite you to meet our architects, engineers, interior designers, estimators, construction managers, superintendents and all the others who make our projects sing. They’re a great bunch and they like working together to generate ideas and solve challenges. Iconica is different because the whole team works in the same office – together – integrating concepts and systems, designs and details. We’d like to do the same for you. ### Services Provided - Architectural Design - Building Design - Home Remodeling - Architectural Drawings - House Plans - New Home Construction - Home Additions - Floor Plans - 3D Rendering - Green Building - Universal Design - Historic Building Conservation - Structural Engineering - Deck Design ### Areas Served - Milwaukee - Madison - Appleton - Greenfield - Sun Prairie - Fitchburg - Mequon - Middleton - Waunakee - Verona - Cedarburg - Oregon - Windsor - Monona - Cross Plains - Shorewood Hills - Maple Bluff - Chicago - DeForest ## Business Details | Field | Value | | --- | --- | | Business Name | Iconica | | Address | Madison, Wisconsin 53717, United States | | Phone | (608) 664-3500 | | Website | http://iconicacreates.com/ | | Followers on Houzz | 15 | **Social profiles:** - Blog — http://www.iconicacreates.com/ ## Contact - **Houzz profile:** [Iconica](https://www.houzz.com/professionals/architects-and-building-designers/iconica-pfvwus-pf~2014989891) - **Website:** http://iconicacreates.com/ - **Phone:** (608) 664-3500 ## Selected projects - [Law Firm Remodel](https://www.houzz.com/hznb/projects/law-firm-remodel-pj-vj~2638337) - Location: Madison, WI - Photos: 5 - [Madison College - West Campus](https://www.houzz.com/hznb/projects/madison-college-west-campus-pj-vj~2532035) - Location: Madison, WI - Photos: 5 - [Esser Place](https://www.houzz.com/hznb/projects/esser-place-pj-vj~2532108) - Location: Not specified - Photos: 18 - [Gold's Gym](https://www.houzz.com/hznb/projects/gold-s-gym-pj-vj~2527146) - Location: Not specified - Photos: 8 - [Capital Brewery](https://www.houzz.com/hznb/projects/capital-brewery-pj-vj~2527096) - Location: Middleton, WI - Photos: 1 - [Wright House Senior Living - Aster Memory Care Mequon](https://www.houzz.com/hznb/projects/wright-house-senior-living-aster-memory-care-mequon-pj-vj~2522145) - Location: Mequon, WI - Photos: 5 - Description: The boomer generation is aging and our client, an experienced senior living developer, wanted to capitalize by being best in market with a new 40-unit memory care facility in a currently underserved area of southeastern Wisconsin. Iconica architects, engineers and estimators collaborated with the operator to provide the home feel that would attract top rent while meeting or beating the project budget. Amenities such as full baths and flat screen televisions are in every unit complemented by shar… - [Associated Bank](https://www.houzz.com/hznb/projects/associated-bank-pj-vj~2522120) - Location: Madison, WI - Photos: 5 - Description: THE PROJECT Come in. Keep out. Two opposing concepts, but equally important. Iconica solved the design problem with an operable glass wall. Our client wanted customers to be drawn into the personal banking portion of their office with open spaces, inviting finishes and comfortable furnishings. Switch to night time and all areas must be totally secured. The commercial banking portion, which shares the same main entry, was to be visible yet not so open that retail customers would be confused. Our… - [Eno Vino](https://www.houzz.com/hznb/projects/eno-vino-pj-vj~2522018) - Location: Madison, WI - Photos: 6 - Description: THE PROJECT No, you are not in Italy, but it certainly feels that way. By design, this little bistro opens to the warmth of a Tuscan hideout. Subtle lighting graces a wall of rich wood wine cabinets, inviting patrons to sit, eat and create merriment. Iconica developed the newly expanded space sparing no architectural detail, which as it turns out, is as sophisticated as the menu. The open space allows views that run the length of the building, from the leather lounge area, past the open kitchen,… - [Zander Place](https://www.houzz.com/hznb/projects/zander-place-pj-vj~2522043) - Location: Cross Plains, WI - Photos: 10 - Description: Zander Place was built on a prime location, but not necessarily a prime site. Existing structures, soil contamination, a high water table, pockets of peat, floodway modification, major highway reconstruction and a very tight site all posed challenges. Iconica collaborated with environmental consultants, civil engineers and officials from the Village, County, Department of Natural Resources and Department of Transportation to complete requirements for soil remediation, site access, easements, flo… - [Madison Opera](https://www.houzz.com/hznb/projects/madison-opera-pj-vj~2522000) - Location: Madison, WI - Photos: 6 - [Benjamin Center - KL Engineering](https://www.houzz.com/hznb/projects/benjamin-center-kl-engineering-pj-vj~2516116) - Location: Fitchburg, WI - Photos: 8 - [Starion Bank Sun Prairie](https://www.houzz.com/hznb/projects/starion-bank-sun-prairie-pj-vj~2516059) - Location: Sun Prairie, WI - Photos: 5 - [UW Credit Union](https://www.houzz.com/hznb/projects/uw-credit-union-pj-vj~2514123) - Location: Not specified - Photos: 26 - Description: THE PROJECT When a client comes back for the sixth time, you know you must be doing something right. You know they must understand the inherent value in a design and build firm. They like the ease of dealing with one company and the time it saves their staff. Because UW Credit Union generally develops and owns their own buildings, their projects often require not only standard design and construction services, but coordination of surveys, soil borings, traffic studies, security, signage and such… - [Kalahari Resort Wisconsin Dells](https://www.houzz.com/hznb/projects/kalahari-resort-wisconsin-dells-pj-vj~2514068) - Location: Not specified - Photos: 16 - Description: Attention to detail. More than a phrase, it’s a work ethic. For resorts and waterparks like Kalahari Resort Wisconsin Dells, the consistent attention to detail is what truly captures the essence of the southern African desert and brings it to life. Our design teams immersed themselves in the patterns, textures and colors found in the art and culture of this African region and, with consultation from construction, applied them to formulate a great buildable plan. Designed and built in multiple ph… - [Sprecher's Restaurant & Pub](https://www.houzz.com/hznb/projects/sprecher-s-restaurant-and-pub-pj-vj~2513646) - Location: Not specified - Photos: 7 - Description: In the restaurant business, addressing patron needs and providing consistently good service results in a strong base of loyal repeat customers. The same is true in the design and construction business. Sprecher’s goal was casual comfort for both the existing restaurant remodel and the new open aire restaurant space. Both indoor and outdoor include options for relaxed dining as well as active camaraderie. A water feature, fire pits, full bar and game areas in the new patio area keep customers com… - [Everly Restaurant - Food Fight](https://www.houzz.com/hznb/projects/everly-restaurant-food-fight-pj-vj~2511280) - Location: Madison, WI - Photos: 5 - Description: Everly, a new restaurant located on Monroe Street in Knickerbocker Place was completed in early November 2016 for the Food Fight Restaurant Group. The Food Fight team was looking for a whole new look and feel for the beloved Bluephies Restaurant. Everly would be a California nod to fresh vegetable-centric foods, drinks, and culture. Timeline, final aesthetic, and budget were high on the list of priorities to Chief Creative Officer Caitlin Suemnicht and President Monty Schiro. Iconica’s architect… - [2500 Rimrock](https://www.houzz.com/hznb/projects/2500-rimrock-pj-vj~2511673) - Location: Not specified - Photos: 8 - Description: This cool modern building in an urban setting on the Novation campus was a design and build with some of the core design coming from the client, and Iconica tweaking, and refining some of the space. Client Musts: being on-time, having clear and frequent communication, and ensuring an impenetrable building envelope (an air and moisture barrier, ensuring proper cover). What’s inside: parking garage, first floor is retail space, floors 2, 3, and 4 are living spaces consisting of 38 one-bedroom unit… - [Longfellow Lofts](https://www.houzz.com/hznb/projects/longfellow-lofts-pj-vj~2511603) - Location: Madison, WI - Photos: 9 - Description: Client involvement is paramount to true customer satisfaction. Input is required to hone in on the delicate balance between the cost and the features, function and look that is most important to the owner of any given project. We take pride in our ability to clearly define project goals with a client and then handle all aspects of said project, enabling the client to focus on their core business. But we also fully enjoy the client who stays immersed in the project from first sketch to final coat… - [Dental Associates Iron Block](https://www.houzz.com/hznb/projects/dental-associates-iron-block-pj-vj~2511457) - Location: Not specified - Photos: 5 - Description: Dental Associates Iron Block building is one of the last remaining complete cast iron facades in Wisconsin, and a crown jewel adorning the National Register of Historic Buildings. In November 2015 The National Trust for Historic Preservation presented it one of its four prestigious 2015 Driehaus Preservation Awards. Iconica was the co-recipient for outstanding construction work in restoring this magnificent building at the center of Downtown Milwaukee, Wisconsin. This project’s hidden conditions… - [306 W Main](https://www.houzz.com/hznb/projects/306-w-main-pj-vj~2511753) - Location: Madison, WI - Photos: 11 - Description: Developing the exterior design of the apartments at 306 West Main, part of a master-planned block with condos, hotel, retail and office, was an iterative process at best. Our client played a leading role in determining the massing, colors and finishes and then the participants in the municipal approval process voiced their opinions. Designers and in-house estimators collaborated to find a solution within the budget. Finally, adjustments were made to the 12-story design which now stands uniquely… [See all 21 projects](https://www.houzz.com/professionals/architects-and-building-designers/iconica-pfvwus-pf~2014989891) ## Ideabooks - [Wish List](https://www.houzz.com/ideabooks/56608963/list/wish-list) — 2 ideas - [Esser Kitchen](https://www.houzz.com/ideabooks/74497193/list/esser-kitchen) — 12 ideas [See all 2 ideabooks](https://www.houzz.com/ideabooks/users/iconica-staff) --- *Source: Houzz professional profile. Reflects the profile as of 2026-09-29.*