--- title: "Image Design LLC — Architects & Building Designers | Houzz" canonical_html_url: https://www.houzz.com/professionals/architects-and-building-designers/image-design-llc-pfvwus-pf~2046821418 markdown_url: https://www.houzz.com/md/professionals/pf~2046821418.md entity_type: LocalBusiness business_name: "Image Design LLC" category: ["Architects"] image: https://st.hzcdn.com/fimgs/bb535ae00f86e230_9792-w400-h400-b0-p0--.jpg address: "5116 N. Morgan Ln. SE, Caledonia, Michigan 49316, United States" latitude: 42.8187 longitude: -85.5244 phone: "(616) 591-4589" website: http://www.imagedesignarch.com rating: 4.9 review_count: 42 best_of_houzz_awards: 14 followers: 345 last_updated: 2026-08-24 --- # Image Design LLC Original Houzz profile: [Image Design LLC](https://www.houzz.com/professionals/architects-and-building-designers/image-design-llc-pfvwus-pf~2046821418) ## Professional summary - **Primary category:** Architects - **Location:** Caledonia, MI - **Serves:** Detroit, Grand Rapids, Ann Arbor, Wyoming, Kalamazoo, Kentwood, Forest Hills, Walker, Cutlerville, Grandville, Traverse City, Northview, East Grand Rapids, Grand Haven, Comstock Park, Byron Center, Rockford, Middleville, Lowell, Paw Paw, Charlevoix, Kingsley, Caledonia, Pentwater, Onekama, Cannonsburg, Ada, Alto, Billings Montana, Black Missouri, California, Colorado, Glenn, Ketchikan Alaska, Lake Placid New York, Minot North Dakota, Moline - **Houzz rating:** 4.9 out of 5 (42 reviews) - **Best of Houzz:** 14 awards (2013–2026), for Service, Design. ## About ### Houzz Badges - Star Houzzer - 5 Star Houzzer - Houzz Influencer - Recommended on Houzz - 25,000 Ideabook Saves West Michigan's LEEDing Sustainable/Green Residential Design Firm. "Imagine living in a home that elegantly blends comfort, health, energy efficiency, environmental sustainability & personal well-being.” This is the beauty of “Sustainable Design” Image Design, LLC is an national award winning sustainable/organic residential design firm located in Grand Rapids Michigan. We specialize in designing new homes, cottages, remodels, additions and developments and can create a custom home that is suited to your individual lifestyle and the unique nature of your site. We believe that design is a collaborative process involving the skills of owner, designer and builder. We are strong advocates of Resilient and Sustainable Design, Lifetime Design, Feng Shui and Vastu Design and the Not So Big House principles and are one of the few design firms actively promoting these progressive standards in home design. We believe in the very near future, green design will be the standard by which all other designs will be measured. We are excited to be at the forefront of this growing movement. We offer over 37 years of residential design experience. All of our plans are created using the latest cad technologies which allows us to create high quality and extensively detailed construction documents. We have experience with many different sustainable construction methods such as Advanced framing, TStud (Thermally Broken Stud),Insulated concrete forms (ICF's), Superior wall foundations, Frost protected shallow foundations, Structural insulated panels (SIP’s), Earth bermed, Light Clay Straw, Passive and Active solar designed homes. Our designs have been published locally and nationally and have been built thru-out Michigan and as far away as Alaska, Montana and New York. We are actively learning new methods of sustainable construction every chance we can, so we can share them with you. We have many new project seeking new green building standards such as Passive House, Living Building Challenge and GreenStar certification. We also specialize in creating Solar Net-Zero and Regenerative Farming Housing Developments and Urban ADU's (Accessory Dwelling Units) and ACU's (Accessory Commercial Units).. Elected the Residential Green Building Advocate for the West Michigan Chapter of the USGBC Inspired by the Organic Architecture of Frank Lloyd Wright, E. Fay Jones, Alden B. Dow and Marion Mahony. GreenStar Qualified Professional ### Services Provided - Architectural Design - Building Design - Home Remodeling - Architectural Drawings - Custom Homes - House Plans - Home Additions - Home Extensions - Kitchen Design - Sustainable Design - Kitchen Remodeling - Energy-Efficient Homes - Floor Plans - 3D Rendering - Accessory Dwelling Units (ADUs) - Green Building - Bathroom Design - Space Planning - Guesthouse Design & Construction - Universal Design - Multigenerational Homes - Pool House Design & Construction - Drafting - Handicap-Accessible Design - Basement Remodeling - Site Preparation - Passive Solar Heating & Cooling - Log Home Construction - Construction Drawings - Disaster Resilient Homes ### Areas Served - Detroit - Grand Rapids - Ann Arbor - Wyoming - Kalamazoo - Kentwood - Forest Hills - Walker - Cutlerville - Grandville - Traverse City - Northview - East Grand Rapids - Grand Haven - Comstock Park - Byron Center - Rockford - Middleville - Lowell - Paw Paw - Charlevoix - Kingsley - Caledonia - Pentwater - Onekama - Cannonsburg - Ada - Alto - Billings Montana - Black Missouri - California - Colorado - Glenn - Ketchikan Alaska - Lake Placid New York - Minot North Dakota - Moline ### Typical Job Cost $80,000.00 - $2,000,000.00 ## Business Details | Field | Value | | --- | --- | | Business Name | Image Design LLC | | Address | 5116 N. Morgan Ln. SE, Caledonia, Michigan 49316, United States | | Phone | (616) 591-4589 | | Website | http://www.imagedesignarch.com | | Followers on Houzz | 345 | **Social profiles:** - Facebook — https://www.facebook.com/pages/Image-Design-LLC/46380753741 - LinkedIn — http://www.linkedin.com/in/ericahughes - Blog — http://www.imagedesignllc.blogspot.com/ ## Offers (DEMO) OFFERS _(DEMO) DISCLAIMER_ ## Contact - **Houzz profile:** [Image Design LLC](https://www.houzz.com/professionals/architects-and-building-designers/image-design-llc-pfvwus-pf~2046821418) - **Website:** http://www.imagedesignarch.com - **Phone:** (616) 591-4589 ## Credentials **Certifications & Awards** - Winner of GreenBuilder Magazine's "2011 Green Home of the Year Award". - Winner of GreenBuilder Magazine's "2009 Green Home of the Year Award". - Awarded LEED for Home Certification for over 22 Different Projects Through-out Michigan. - Best of Houzz Design Award Recipient, 2013 - 2023. - **Best of Houzz:** 14 awards (2013–2026), for Service, Design. **Affiliations** - [AIBD - American Institute of Building Design](https://www.houzz.com/professionals/schools-and-organizations/aibd-american-institute-of-building-design-pfvwus-pf~1544540709) - [GreenHome Institute](https://www.houzz.com/professionals/schools-and-organizations/greenhome-institute-pfvwus-pf~1452530768) - [Zero Energy Project](https://www.houzz.com/professionals/schools-and-organizations/zero-energy-project-pfvwus-pf~1419476877) - [U.S. Green Building Council (USGBC)](https://www.houzz.com/professionals/schools-and-organizations/u-s-green-building-council-usgbc-pfvwus-pf~1797160658) ## Reviews **Overall rating: 4.9 out of 5 — 42 reviews** *Aspect averages:* - Work Quality: 50.0 - Communication: 50.0 - Value: 50.0 ### Reviews **★★★★★ — David de Velder, Nov. 2025** > Eric did a fabulous job on the design of our pergola. He coordinated with Cover Your Pergola from Texas which we really appreciated. The custom powder coated hardware and timeliness design of our pergola was extra special. We highly recommend Eric. **★★★★★ — robinvj, March 2024** > After purchasing a vacation lot near Lk. Michigan we desired to build a modest cottage that would serve our family comfortably into the future. All adults and children made a list of their "needs" which were then presented to Eric Hughes of Image Design LLC. He was extremely thoughtful and patiently listened to us at every turn, all the while understanding that we had a limited budget to work with. After visiting the site and gathering information regarding the activities taking place there, he proceeded by utilizing "universal design" principals to accommodate the various needs of our elderly and handicapped. His creation was a wonderful balance of both livability and sustainability. Being extremely knowledgeable in regards to "off the grid" design principles, he suggested various ideas for us to ponder, some of which we incorporated, making the end result both comfortable, workable and functional for years to come. Over the course of his decades of experience, he has accumulated a wealth of knowledge which he generously shares, resulting in the best outcomes for his clients. We highly recommend him. **Comment from Image Design LLC:** > Thank you Robin! It was a pleasure working with you and your family! **★★★★★ — Micah, Feb. 2022** > Image Design did an amazing job designing our house. We told Eric exactly what we were thinking and he created us a beautiful, sustainable, and most importantly energy efficient house. He was very easy to work with and came up with ideas we hadn't even thought of. **Comment from Image Design LLC:** > Thank you Micah I can't wait to get the pictures of your new home up on Houzz for everyone to see. **★★★★★ — HU-303128147, Nov. 2021** > This is the first time that we have worked with Eric; we are very pleased with his work. We are planning to use him again on our apartment project in Ionia. Thank you, Eric. > > Dan Avery **Comment from Image Design LLC:** > Thank you Dan I hope you enjoy your new home for years to come and I'm looking forward to working with you again on your apartment project. **★★★★★ — HU-299558973, Nov. 2021** > I have worked with Eric for several years as a supplier. He is very thoughtful through the design process and is great to work with. Eric’s attention to detail is superb. **Comment from Image Design LLC:** > Thank Travis for the kind words, I enjoy working with you and Pella Window too. **★★★★★ — Christina Vitale, Oct. 2020** > Excellent, creative, energy efficient, innovative and so much more! Very pleased with our entire process beginning to end. We cannot wait to enjoy our new home! **Comment from Image Design LLC:** > Thank you Christina, I enjoyed designing your new home and I can't wait to see it when R-Value Builders gets done with the construction!!! **★★★★★ — Tisha Randall, Oct. 2019** > Eric has been incredibly helpful throughout our project. First, he helped us make a decision on a new build versus retrofit. Next, he is helping us retrofit an old farmhouse to next zero. He is great to work with and very knowledgeable. I highly recommend him. **Comment from Image Design LLC:** > Thank you Tisha I really enjoy working with you and Jason. Your project will be a example for the rest of the country as the oldest zero energy home in the nation. **★★★★★ — ANTHONY STAATS, Jan. 2019** > I have a large family and atypical residential needs. Eric was able to design my home and modify plans specifically to fit my family's needs. He incorporated energy efficiency, ICF (Insulated Concrete Forming), Passive Solar, and Life long Living Design concepts into one package. I highly recommend him. **★★★★★ — Douglas Harbert, Dec. 2018** > Eric Hughes of Image Design, designed our new home. He included all of our requests, had some great suggestions and designed the home to be extreme energy efficient. **Comment from Image Design LLC:** > Thank you Doug, You and Cindy were a great couple to work with. You have a very interesting design and we look forward to seeing the completed project. **★★★★★ — Jessica Fitnich, Dec. 2018** > Eric strives to guide his clients in making the best decisions for their homes, from design to materials. Helping to ensure they get the green and accessible aspects that are important to them. He works hard to build partnerships in the industry so he can confidently direct his clients ensuring a quality experience for his clients from start to finish of their new home. **Comment from Image Design LLC:** > Jessica thank you for the kind words. I always enjoy working with you on our cabinetry design. **★★★★★ — David de Velder, April 2017** > Eric is a very gifted and passionate green building architect. While I worked for Habitat for Humanity of Kent County, Eric successfully design and obtained historical approval for 12 renovation and new construction historic homes in Grand Rapids. One of these homes was designed to meet zero energy standards is a likely the greenest home in the Grand Rapids metro area. **★★★★★ — Mike B, Oct. 2016** > I represent a window manufacturer and work with designers by providing specification help and keeping them up to speed on the latest window and door technologies and trends. Image Design is a leader in the sustainability design movement here in Michigan. What most impresses me is Eric's track record of designing a wide range of green house price points - from entry-level to luxury. **Comment from Image Design LLC:** > Mike- > Thank you for your kind words. He have enjoyed working with you a appreciate all that you do to keep us up to date on your latest advancements in window technologies. ## Selected projects - ["Knockadoon Hill" Project](https://www.houzz.com/hznb/projects/knockadoon-hill-project-pj-vj~7735958) - Location: Rockford, MI - Photos: 47 - Description: Zero Energy Ready Certified Home - ["The Concrete Jungle" Project](https://www.houzz.com/hznb/projects/the-concrete-jungle-project-pj-vj~7033582) - Location: Not specified - Photos: 74 - [Pergola Project](https://www.houzz.com/hznb/projects/pergola-project-pj-vj~7735977) - Location: Forest Hills, MI - Photos: 4 - ["Vastu Shashtra Sanctum" Project](https://www.houzz.com/hznb/projects/vastu-shashtra-sanctum-project-pj-vj~7033585) - Location: Not specified - Photos: 62 - Description: Passive solar, ICF walls, net-zero with two PowerWall batteries, frost protected shallow foundation, polished concrete, radiant heat, and all electric custom home, designed using ancient Vastu principles. This home was awarded Silver certification through the GreenStar program - ["Peace of Mind"- LEED for Homes "Platinum"](https://www.houzz.com/hznb/projects/peace-of-mind-leed-for-homes-platinum-pj-vj~65734) - Location: Stanwood, MI - Photos: 8 - Description: Small Home Design, BuildBlock ICF Walls, SIP Panel Roof, Passive Solar Home, Radiant Heat, Solar Hot Water, Photovoltaics. 1,267 Sq. Ft. HERS Score of 12 (Which means this home is 88% more energy efficient than a code built home) 5+ Energy Star Certified LEED for Homes "Platinum" Project ZeroStep "Silver" Certified Home Winner of GreenBuilder Magazine's "2011 Green Home of the Year Award". - [The "Peace of Mind II" Project](https://www.houzz.com/hznb/projects/the-peace-of-mind-ii-project-pj-vj~7033619) - Location: Not specified - Photos: 41 - [The "Peace of Mind V" Project](https://www.houzz.com/hznb/projects/the-peace-of-mind-v-project-pj-vj~6768705) - Location: Not specified - Photos: 64 - [Modern Farmhouse (All Electric Home)](https://www.houzz.com/hznb/projects/modern-farmhouse-all-electric-home-pj-vj~3123150) - Location: Not specified - Photos: 39 - Description: Modern Farmhouse Style, MonoSlab Frost Protected Shallow Foundation, NuDura ICF Walls, Passive Solar Home, All Electric, 3.6 Kw Photovoltaic Panels, Zero Step and Triple Pane Strassburger Windows . HERS Score 28 (Which means this home is 72% more energy efficient than a code built home) - [Prickly Pear Sanctuary - GreenStar "Platinum" + "Zero Energy"](https://www.houzz.com/hznb/projects/prickly-pear-sanctuary-greenstar-platinum-zero-energy-pj-vj~5266707) - Location: Not specified - Photos: 38 - Description: Prairie Style, MonoSlab Frost Protected Shallow Foundation, NuDura ICF Walls, Net-Zero, All Electric, Passive Solar Home, Photovoltaic Panels, Radiant Floor Heat and Wasco Passive House certified Windows. Nations first GreenStar "Platinum" + "Zero Energy" Certified Home ZeroStep Certified "Gold" HERS Score 0 (Which means this home is 100% more energy efficient than a code built home) - [327 Freyling Place Project - LEED for Homes "Platinum"](https://www.houzz.com/hznb/projects/327-freyling-place-project-leed-for-homes-platinum-pj-vj~246577) - Location: Grand Rapids, MI - Photos: 7 - Description: Habitat for Humanity of Kent County Home LEED for Homes "Platinum" 5+ Energy Star Certified HERS Score 50 (Which means this home is 50% more energy efficient than a code built home) Historical Inner City Neighborhood Lifetime Designed - [A River Runs Through It Project](https://www.houzz.com/hznb/projects/a-river-runs-through-it-project-pj-vj~65736) - Location: Howard City, MI - Photos: 39 - Description: Prairie Style Grand Rapids Home Builder Association 2006 People’s Choice Awards for: Best Kitchen Design Best Interior Elements Best Exterior Element Featured in Cosmopolitan Home Grand Rapids Magazine - [Timber Pointe Project](https://www.houzz.com/hznb/projects/timber-pointe-project-pj-vj~65740) - Location: Grand Rapids, MI - Photos: 20 - Description: Craftsman Style Home on the banks of the Thornapple River - [Onekama Hybrid Home - LEED for Homes "Platinum"](https://www.houzz.com/hznb/projects/onekama-hybrid-home-leed-for-homes-platinum-pj-vj~66144) - Location: Onekama, MI - Photos: 5 - Description: BuildBlock ICF, Wind Generation, Passive Solar Home, Solar Hot Water, Geothermal and Andersen Windows. HERS score 36 (Which means this home is 64% more energy efficient than a code built home) 5+ Energy Star Certified LEED for Homes "Platinum" (First in West Michigan) (22 in the World) 2007 & 2008 Michigan Energy Fair Show House Northern Home & Cottage Magazine named our Leed for Homes “Platinum” Onekama project one of their Great Green Homes of the Decade. 2008 ICF Builder Magazine Award: Large… - [Watercress Project - LEED for Homes "Platinum"](https://www.houzz.com/hznb/projects/watercress-project-leed-for-homes-platinum-pj-vj~65738) - Location: Pentwater, MI - Photos: 5 - Description: ICF Basement , SIP Panel Walls & Roof, Andersen Windows 5+ Energy Star Certified LEED for Homes "Platinum" Project. First LEED Platinum Log Home in the Nation. Feature in Walls & Ceilings Magazine. - [Vineyard Project - LEED for Homes "Platinum"](https://www.houzz.com/hznb/projects/vineyard-project-leed-for-homes-platinum-pj-vj~65735) - Location: Paw Paw, MI - Photos: 2 - Description: Prairie Style, BuildBlock ICF Walls, Passive Solar Home, Solar Hot Water, Photovoltaic Panels, Geothermal and Andersen Windows . HERS Score 34 (Which means this home is 66% more energy efficient than a code built home) 5+ Energy Star Certified LEED for Homes "Platinum" Project. Winner of GreenBuilder Magazine's "2009 Green Home of the Year Award". 2009/2010 ICFA Large Residential Gold Award Winner: Is awarded to the nation’s top ICF residential project over 3,000 square feet. 2009/2010 ICFA Sust… - [Granite Hill Project - LEED for Homes "Gold"](https://www.houzz.com/hznb/projects/granite-hill-project-leed-for-homes-gold-pj-vj~67367) - Location: Traverse City (Kingsley), MI - Photos: 20 - Description: Currently For Sale in Northern Michigan BuildBlock ICF, Solar Hot Water,Tulikivi Masonry Unit Heater and Andersen Energy Star Windows. LEED for Homes "Gold" Project 5+ Energy Star Certified 2009 Michigan Energy Fair Show House 2009/2010 ICFA Small Residential Gold Award Winner: Is awarded to the nation’s top ICF residential project less than 3,000 square feet. 2009/2010 ICFA Sustainability Silver Award: Is awarded to the nation’s top Residential or Commercial ICF project which maximizes the ener… - [Glenn Retreat Project - LEED for Homes "Platinum"](https://www.houzz.com/hznb/projects/glenn-retreat-project-leed-for-homes-platinum-pj-vj~65510) - Location: Glenn, MI - Photos: 73 - Description: Farm House Style, Advanced Framed, Passive Solar Home, Geothermal, Barrier Free, Lifetime Design, Blackwater & Graywater treatment system, LEED Platinum, 2,152 Sq. Ft. LEED for Homes "Platinum" Project. 5+ Energy Star Certified - [Turtle Lake "Terrapin Station" Project - LEED for Homes "Platinum"](https://www.houzz.com/hznb/projects/turtle-lake-terrapin-station-project-leed-for-homes-platinum-pj-vj~68777) - Location: Beulah, MI - Photos: 32 - Description: This Home is Currently For Sale in Northern Michigan. BuildBlock ICF Foundation, Advanced Framing, Passive Solar Design, Photovoltaics, Geothermal, Radiant Heat and Energy Star Andersen Windows. LEED for Homes "Platinum" Certification HERs Score 36 5+ Energy Star Certification National Wildlife Habitat Site Certification - [Peacefield Project - LEED for Homes "Gold"](https://www.houzz.com/hznb/projects/peacefield-project-leed-for-homes-gold-pj-vj~91949) - Location: Niles, MI - Photos: 17 - Description: BuildBlock ICF, Passive Solar Home, Photovoltaic Panels, Geothermal and Pella Winows, Re-use products. HERS score 49 5+ Energy Star Certified Lifetime Designed LEED for Homes "Gold" - [Two Lakes Project](https://www.houzz.com/hznb/projects/two-lakes-project-pj-vj~65737) - Location: Cedar Springs, MI - Photos: 19 - Description: Award Winning Prairie Style home on Crawford Lake and Sandy Bottom Lake in Cedar Springs, Michigan Grand Rapids Home Builder Association 2006 SMC Awards for: Best Kitchen Design $250,001 to $300,000 Best Site Harmony $250,001 to $300,000 [See all 36 projects](https://www.houzz.com/professionals/architects-and-building-designers/image-design-llc-pfvwus-pf~2046821418) ## Ideabooks - [test](https://www.houzz.com/ideabooks/151270401/list/test) — 1 idea - [Lowell project](https://www.houzz.com/ideabooks/96958972/list/lowell-project) — 1 idea - [Image Design Lowell Project](https://www.houzz.com/ideabooks/96958623/list/image-design-lowell-project) — 4 ideas - [Image Design, LLC Recommended Products](https://www.houzz.com/ideabooks/92251060/list/image-design-llc-recommended-products) — 12 ideas - [Heritage Hill Project Idea Book](https://www.houzz.com/ideabooks/90321772/list/heritage-hill-project-idea-book) — 5 ideas - [Bielski Remodel Idea Book](https://www.houzz.com/ideabooks/74594502/list/bielski-remodel-idea-book) — 2 ideas - [Image Design Cottage Ideas](https://www.houzz.com/ideabooks/49801586/list/image-design-cottage-ideas) — 8 ideas - [Image Design Office](https://www.houzz.com/ideabooks/49724877/list/image-design-office) — 2 ideas - [Image Design Ideas](https://www.houzz.com/ideabooks/3709731/list/image-design-ideas) — 37 ideas [See all 9 ideabooks](https://www.houzz.com/ideabooks/users/eahughes) ## Community Q&A **Q: Can you tell me about the floors?** *(in Photo Questions)* Are they laminate? Any info would be great! Thanks A: They are reclaimed wood floor from Odom Reuse **Q: flooring** *(in Photo Questions)* can you give me details about your flooring? beautiful! interested in brand and type of wood A: Thanks Oak & Broad your correct they are Maple Floors from the homeowner own property. **Q: Is there a dishwasher?** *(in Photo Questions)* A: My client said that's what husbands are for. **Q: Love this color combination. What paint color and siding did you use?** *(in Photo Questions)* A: It was Allura fiber cement siding with their color max Natural Clay (060) www.AlluraUSA.com **Q: please respond Sink** *(in Photo Questions)* hi, can you please tell me who makes that large kitchen sink? Is it new? Thank you!! A: I was an old reclaimed farm house sink from Odom Reuse which was re-glazed. http://odomreuse.com/ **Q: Hoosier cabinet** *(in Photo Questions)* Can you tell me where you found the Hoosier cabinet? A: It was a antique piece the my client already owned before the project. We help them design it into their project. --- *Source: Houzz professional profile. Reflects the profile as of 2026-08-24.*