--- title: "Identity Construction — Design-Build Firms | Houzz" canonical_html_url: https://www.houzz.com/professionals/design-build-firms/identity-construction-pfvwus-pf~344155653 markdown_url: https://www.houzz.com/md/professionals/pf~344155653.md entity_type: LocalBusiness business_name: "Identity Construction" category: ["Design-Build Firms"] image: https://st.hzcdn.com/fimgs/edd36a0a0ff6fbac_6348-w400-h400-b0-p0--.jpg address: "1708 East Bethany Home Road, Pheonix, Arizona 85016, United States" latitude: 33.5021 longitude: -112.0305 phone: "(480) 948-1030" website: http://www.identityconstruction.net rating: 5 review_count: 10 best_of_houzz_awards: 8 followers: 288 last_updated: 2026-08-25 --- # Identity Construction Original Houzz profile: [Identity Construction](https://www.houzz.com/professionals/design-build-firms/identity-construction-pfvwus-pf~344155653) ## Professional summary - **Primary category:** Design-Build Firms - **Location:** Pheonix, AZ - **Serves:** Phoenix, Scottsdale, Fountain Hills, Paradise Valley, Rio Verde - **Houzz rating:** 5.0 out of 5 (10 reviews) - **Best of Houzz:** 8 awards (2013–2018), for Design, Service. ## About ### Houzz Badges - Star Houzzer - Houzz Influencer - Recommended on Houzz - 100,000 Ideabook Saves Identity Construction builds contemporary, modern and southwestern traditional architecture. Our architectural background allows us to collaborate with field conditions in order to achieve the finest design. We manage the entire project with respect to finishes, specialty consultants, budget and schedule. Through this collaboration we strive to produce architecture that is unique and a final product that is beyond expectations of the client. Our structures reflect the uncompromising standards of consistency and quality. Providing the finest workmanship and materials available, we guarantee the integrity of each project with customer satisfaction as the highest priority. Established in 2004, our long term relationships with our clients has been the foundation of our success. ### Services Provided - Home Remodeling - Custom Homes - remodeling ### Areas Served - Phoenix - Scottsdale - Fountain Hills - Paradise Valley - Rio Verde ## Business Details | Field | Value | | --- | --- | | Business Name | Identity Construction | | Address | 1708 East Bethany Home Road, Pheonix, Arizona 85016, United States | | Phone | (480) 948-1030 | | Website | http://www.identityconstruction.net | | License Number | ROC 245333 | | Followers on Houzz | 288 | ## Contact - **Houzz profile:** [Identity Construction](https://www.houzz.com/professionals/design-build-firms/identity-construction-pfvwus-pf~344155653) - **Website:** http://www.identityconstruction.net - **Phone:** (480) 948-1030 ## Credentials - **Best of Houzz:** 8 awards (2013–2018), for Design, Service. ## Reviews **Overall rating: 5.0 out of 5 — 10 reviews** ### All 10 reviews **★★★★★ — Scott Smith, Oct. 2017** > My wife and I had the pleasure of working with Jason and the team at Identity Construction for the complete remodel of our Mid-Century home designed by Arizona architect Al Beadle. The Identity Construction team was exceptionally knowledgeable in the care, construction and integration of all of the changes we required while staying true to the architectural intent of the original design. The quality of workmanship, attention to detail and constant assessment of insuring the best methods and materials were being used in our project were second to none. We very much appreciated the skill levels consistently on display regarding design and construction from the team and their trade partners. Jason Smith, as a result of his architectural education and experience, was especially helpful in making sure we realizing our final goal. We couldn't be happier with the result and would highly recommend the Identity Construction team for any project! **★★★★★ — Adam Blystra, Aug. 2017** > Identity Construction Completed a freestanding garage addition along w/ landscape / hardscape remodel for us. The quality of the construction is exceptional. They completed a lot of custom metal work for us as well. They came in on budget with a fair and accurate bid. We would not hesitate to use them again in the future. **★★★★★ — Marsha & Lee Wallace, Aug. 2017** > We purchased our home in Sept/2015 knowing that we would need a major renovation, both inside & out. Based on a recommendation from our realtor, we met with Jason Smith of Identity Construction. Jason is both an architect & general contractor. We discussed with Jason our desires for the home & property & he presented us with a number of options, that opened our eyes to creative possibilities beyond anything that we had imagined. He & his team took a dated , tired property & turned it into our dream home. We found Jason & his team at Identity Construction to be honest & straightforward. As the project progressed, we requested certain modifications. Jason always advised us of the pros & cons as well as the costs of these requested changes. We live in New Jersey and we were apprehensive about taking on a project of this magnitude living so far away. We were communicated with every step of the way. We were comforted by the fact that there was a supervising foreman, Dan, present on the job daily. Even after the job was completed, any questions or concerns that arose were promptly & thoroughly addressed by the Identity Construction staff. From start to finish, everything progressed smoothly. When our realtor came to see the house after completion she was blown away at the magnificent transformation, inside & out. We would have no reservation what so ever in recommending Identity Construction to anyone contemplating a renovation. We love our new home! **★★★★★ — Blake Uptain, July 2017** > The Team at Identity Construction exceeded my expectations with their design build of our commercial space. From concept to completion the communication was always great and they delivered on time. I would defiantly recommend them to others seeking a one of a kind project and result. **★★★★★ — Chris McClurg, July 2017** > Identity Construction took my 1980's house and modernized it to be come the best house in the neighborhood. Fast, Clean, professional and on budget. What else can you ask for ! > if you have a project, big or small, they would be my first call. **★★★★★ — West USA Realty Revelation, May 2014** > hard working and dedicated company, my clients were pleased with their work. I have recommended Identity Construction to other clients and everyone has had a positive experience working with them. **★★★★★ — User, Jan. 2014** > We did a total interior renovation with Identity Construction, working with them mostly remotely from 2,500 miles away, and we had an incredibly positive experience. They were creative, responsive, professional and added a huge amount of value in advising where we could save money and where it would make sense to invest. Our project finished on time, on budget and the quality of work is exceptional. Jason was always generous with his time when we were in town to review the project, showing us examples of other projects to help us make key decisions. Most importantly for us, they demonstrated unquestionable honesty and integrity. Undertaking major renovations is not supposed to be this enjoyable and hassle free, but we couldn't have been happier. **★★★★★ — Friedman & Shields, Feb. 2013** > I have worked with Jason and Dan for over a decade. They consistently produce quality work on time and on budget. Their professional integrity and easy going attitudes make working with their team effortless. Their depth of experience is apparent in their entire approach from start to finish. I highly recommend Identity Construction to my clients and those looking for a reputable construction company. > > Traci Shields, ASID **★★★★★ — denisebein, July 2012** > If I could give Identity Construction 10 stars, I would. Jason, the owner was our Architect, his precision to detail truly paid off in the end for us. Jason and his team did a half house remodel while we maintained living in part of our home. Their subs worked around us every day. We never had a problem with any-one person. They became part of the family at times, very trustworthy, respectful people. > The remodel consisted of the kitchen, laundry room, halls and garage. Identity Construction converted our two car garage into a beautiful, well-crafted guestroom with full bath. Our kitchen today is much larger with all top end appliances. I love this space; it’s by far the best place to have a cup of coffee in the morning. > The team at Identity Construction has a great eye for vision and detail. I would love the opportunity to work with them again in the future. Highly recommended from my list of must haves if you need to build a new home and remodel one. **★★★★★ — stegmann, July 2012** > Our plans were to do a modest remodel of our Arizona home. Then we continued to expand the scope (all at our request) until it almost turned into a scrape! Identity was flexible to a fault to accommodate our requested changes, always working with us to minimize costs where possible. Since we live in San Jose, CA we were 750 miles from the job site and could only visit occasionally. Jason Smith of Identity kept us continuously informed, and we grew to trust his judgment on the hundreds of decisions that we were not there to make. The result is better than we hoped for, and we would recommend Identity with no hesitation whatever. ## Selected projects - [Paradise Gardens](https://www.houzz.com/hznb/projects/paradise-gardens-pj-vj~1457109) - Location: Phoenix, AZ - Photos: 15 - [Stegmann Residence](https://www.houzz.com/hznb/projects/stegmann-residence-pj-vj~145416) - Location: Not specified - Photos: 8 - [Cholla Residence](https://www.houzz.com/hznb/projects/cholla-residence-pj-vj~1457122) - Location: Scottsdale, AZ - Photos: 15 - [Clark Residence](https://www.houzz.com/hznb/projects/clark-residence-pj-vj~357190) - Location: Not specified - Photos: 7 - [Desert Cove Residence](https://www.houzz.com/hznb/projects/desert-cove-residence-pj-vj~744221) - Location: Not specified - Photos: 9 - [Tam O'Shanter Residence](https://www.houzz.com/hznb/projects/tam-o-shanter-residence-pj-vj~450681) - Location: Phoenix, AZ - Photos: 9 - [Panchmatia Resience](https://www.houzz.com/hznb/projects/panchmatia-resience-pj-vj~61474) - Location: Not specified - Photos: 2 - [Matloff Residence](https://www.houzz.com/hznb/projects/matloff-residence-pj-vj~61484) - Location: Not specified - Photos: 4 - [Bein Residence](https://www.houzz.com/hznb/projects/bein-residence-pj-vj~61468) - Location: Not specified - Photos: 8 - [L\_2 Residence](https://www.houzz.com/hznb/projects/l-2-residence-pj-vj~61475) - Location: Not specified - Photos: 5 - [Galnick Residence](https://www.houzz.com/hznb/projects/galnick-residence-pj-vj~61497) - Location: Not specified - Photos: 5 - [Petersen Residence](https://www.houzz.com/hznb/projects/petersen-residence-pj-vj~145438) - Location: Not specified - Photos: 1 - [Spagat Residence](https://www.houzz.com/hznb/projects/spagat-residence-pj-vj~61505) - Location: Not specified - Photos: 4 - [Ahwatukee Residence](https://www.houzz.com/hznb/projects/ahwatukee-residence-pj-vj~1159372) - Location: Not specified - Photos: 6 - [Reader Residence](https://www.houzz.com/hznb/projects/reader-residence-pj-vj~1842499) - Location: Not specified - Photos: 7 - [54th Street Residence](https://www.houzz.com/hznb/projects/54th-street-residence-pj-vj~1868174) - Location: Scottsdale, AZ - Photos: 9 - [Gambaro Residence](https://www.houzz.com/hznb/projects/gambaro-residence-pj-vj~2137142) - Location: Phoenix, AZ - Photos: 5 - [Carefree Residence](https://www.houzz.com/hznb/projects/carefree-residence-pj-vj~1842512) - Location: Not specified - Photos: 20 [See all 18 projects](https://www.houzz.com/professionals/design-build-firms/identity-construction-pfvwus-pf~344155653) ## Community Q&A **Q: Brick or stone exterior** *(in Photo Questions)* What brand and color is the brick or stone on this house? A: superlite **Q: hi, just beautiful! How large is the island please? thanks** *(in Photo Questions)* Hi this is a beautiful kitchen. How large is the island? Thanks A: The island is approx 4' wide by 14' long its perfect! **Q: what are the dimensions of this? love it! thanks!** *(in Photo Questions)* Thanks! A: The room is 16' x 14'. **Q: Hi. Where did you source the pivot entry door?** *(in Photo Questions)* A: We designed it and fabricated it. **Q: Where is that Wooden wall art piece from?** *(in Photo Questions)* Searching high and low for something similar! A: The interior designer which was Friedman and Shields provided that piece. You can reach out to them directly to perhaps find it. Good Luck! **Q: love the wood ceilings** *(in Photo Questions)* Would you mind sharing the type and color of the wood? Thank you. A: The wood is a clear Douglas Fir with a cut square t&g. --- *Source: Houzz professional profile. Reflects the profile as of 2026-08-25.*