--- title: "ASR DESIGN STUDIO — Interior Designers & Decorators | Houzz" canonical_html_url: https://www.houzz.com/professionals/interior-designers-and-decorators/asr-design-studio-pfvwus-pf~379554116 markdown_url: https://www.houzz.com/md/professionals/pf~379554116.md entity_type: LocalBusiness business_name: "ASR DESIGN STUDIO" category: ["Interior Designers & Decorators"] image: https://st.hzcdn.com/fimgs/a3430f19072ff536_1933-w400-h400-b0-p0--.jpg address: "1869 Golden Circle Drive, Escondido, California 92026, United States" latitude: 33.1605 longitude: -117.0978 phone: "(510) 545-9425" website: http://www.asrdesignstudio.com rating: 4.6 review_count: 10 best_of_houzz_awards: 5 followers: 76 last_updated: 2026-09-13 --- # ASR DESIGN STUDIO Original Houzz profile: [ASR DESIGN STUDIO](https://www.houzz.com/professionals/interior-designers-and-decorators/asr-design-studio-pfvwus-pf~379554116) ## Professional summary - **Primary category:** Interior Designers & Decorators - **Location:** Escondido, CA - **Serves:** San Diego, Oceanside, Escondido, Carlsbad, Vista, San Marcos, La Costa, Encinitas, La Jolla, Camp Pendleton South, Cardiff By The Sea, Bonsall, Rancho Santa Fe, Camp Pendleton - **Houzz rating:** 4.6 out of 5 (10 reviews) - **Best of Houzz:** 5 awards (2020–2025), for Service, Innovator, Design. ## About ### Houzz Badges - Star Houzzer - Houzz Influencer - Recommended on Houzz - 1,000 Ideabook Saves - Locally owned - Eco-friendly - Online consultation ASR Design Studio is a full-service interior design firm based in San Diego County, specializing in whole-home renovations, new builds, and kitchen and bath transformations for clients who want their homes to feel as good as they look. We guide you through every stage — concept, material selection, technical drawings, and construction coordination — so the process feels clear, not chaotic. We believe good design isn't about trends. It's about creating a home that fits how you actually live, then making sure it's built to last. Led by founder Ariel Richardson, CCIDC-certified with 18 years in the industry, our team brings the technical rigor of a seasoned firm and the warmth of people who genuinely care about getting it right. Fall in love with where your life unfolds. ### Services Provided - Interior Design - Kitchen Design - Bathroom Design - Living Room Design - Bedroom Design - Color Consulting - Space Planning - Furniture Selection - Kids Bedroom Design - Dining Room Design - Custom Cabinets - Lighting Design - Custom Kitchen Cabinets - Custom Built-ins - Entry Design - Playroom Design - Custom Bathroom Vanities - Custom Furniture - Laundry Room Design - Mudroom Design - Nursery Design - Custom Blinds & Shades - House Plans - Custom Home Bars - Art Selection - Guesthouse Design & Construction - Closet Design - Universal Design - Outdoor Kitchen Design - 3D Rendering - Basement Design - Custom Bookcases - Custom Walk-in Closets - Custom Entertainment Centers - Sunroom Design & Construction - Accessory Dwelling Units (ADUs) - Custom Fireplace Mantels - Sustainable Design - Custom Shelving - Custom Pantries - Downsizing - Handicap-Accessible Design - Green Building - Energy-Efficient Homes - Attic Conversion - Custom Beds - Decluttering - Custom Storage - Garage Design - Home Office Design ### Areas Served - San Diego - Oceanside - Escondido - Carlsbad - Vista - San Marcos - La Costa - Encinitas - La Jolla - Camp Pendleton South - Cardiff By The Sea - Bonsall - Rancho Santa Fe - Camp Pendleton ### Typical Job Cost $10,000 - 4 million $10,000 - 4 million ## Business Details | Field | Value | | --- | --- | | Business Name | ASR DESIGN STUDIO | | Address | 1869 Golden Circle Drive, Escondido, California 92026, United States | | Phone | (510) 545-9425 | | Website | http://www.asrdesignstudio.com | | Followers on Houzz | 76 | ## Contact - **Houzz profile:** [ASR DESIGN STUDIO](https://www.houzz.com/professionals/interior-designers-and-decorators/asr-design-studio-pfvwus-pf~379554116) - **Website:** http://www.asrdesignstudio.com - **Phone:** (510) 545-9425 ## Credentials - **Best of Houzz:** 5 awards (2020–2025), for Service, Innovator, Design. **Affiliations** - [American Society of Interior Designers](https://www.houzz.com/professionals/schools-and-organizations/american-society-of-interior-designers-pfvwus-pf~1510192642) - [CCIDC, Inc.](https://www.houzz.com/professionals/schools-and-organizations/ccidc-inc-pfvwus-pf~1385158534) ## Reviews **Overall rating: 4.6 out of 5 — 10 reviews** *Aspect averages:* - Work Quality: 40.0 - Communication: 40.0 - Value: 40.0 ### All 10 reviews **★★★★★ — Tarte, Jan. 2024** > We have loved our experience of having Ariel and the ASR Design team in our corner while we tackle a kitchen/living room remodel. Ariel has been so responsive, helpful, energetic, and positive throughout this experience. I have really appreciated that though she is the pro and is much better at design than us, she really wanted to capture what \*we\* wanted our home to feel like. She has never been pushy about what we should do, yet she also offers advice and recommendations when we need them. Such a great balance! She has gone above and beyond what we expected her to do, and the only regret we have about hiring Ariel & ASR Design is that we didn't do it sooner! I can't wait to be able to show off our new place once it's done thanks to Ariel and her team. **★ — Jo SM, Dec. 2023** > A Total Design Disaster! > > I recently enlisted ASR for interior design services, and unfortunately, my experience was less than satisfactory. > When it came to the actual design, I had high expectations based on the designer's portfolio. However, the final result fell short of my vision. The selections didn't resonate with the aesthetic I had in mind even after multiple discussions on preferences and merchants to avoid, and the overall layout lacked cohesion. It seemed like my project was not a priority. > Additionally, there were issues with attention to detail. Some elements were overlooked, and the final presentation felt rushed and incomplete. I expected a polished and well-thought-out design, but it seemed as if corners were cut. > I had hoped for a more collaborative and attentive approach. It's like they were blindfolded while putting things together, it’s like they didn't even try. > Save yourself the headache and money – avoid ASR. I wasted money, time and effort. I can’t believe someone feels that this payment was rightfully earned. As the saying goes one ill turn deserves another. > Awful design service – 0/10, would never recommend! I was a client and have proof. Please don't hire them. **Comment from ASR DESIGN STUDIO:** > This person was never a client of ASR Design Studio. **★★★★★ — Lisa Wolf, Jan. 2023** > Our experience with ASR Design Studio was and still is great. Ariel listened to our vision, took time to get to know us and guided us as we created beautiful spaces throughout the house together. Ariel and the ASR team were demonstrably committed to us having a great experience and most importantly, being happy with the result. We are thrilled with the result. **Comment from ASR DESIGN STUDIO:** > We loved working with you Lisa and helping you bring your dream home to life. **★★★★★ — berttheengineer, May 2022** > Interior design is one of those things you NEED, but don't know it. Ariel has changed my life forever with design. Not decorating, DESIGN! It takes a master of the art to really make a space come alive. I'll admit, it's not cheap. But someone once told me, "if it's something you use every day, get the best you can afford." What matters more than the home you live in? Reach out to ASR and learn what it means to truly fall in love with your space. **Comment from ASR DESIGN STUDIO:** > We are so happy that you reached out to us and hired us to help you. It was great working alongside you to create a home that reflects your lifestyle. **★★★★★ — HU-891291311, Sept. 2020** > Ariel and her team did an amazing job! From the wonderful communication, taking the time to listen to our ideas and plans, providing awesome 3D looks at what our perfect living area could be - can't recommend them enough! **Comment from ASR DESIGN STUDIO:** > We are so happy that you are loving the outcome of your updated home. It was so much fun working with you. **★★★★★ — Elizabeth Penberth, Sept. 2019** > Trying to decide on the best paint colors for our home's exterior had me going in circles until I hired Ariel Richardson at ASR Design Studio. Ariel rescued me from weeks of indecision and frustration. In one session, she and her associate Sam came up with some great suggestions and we now have a beautiful color palette that enhances the architecture of our home. Working with Ariel was a pleasure and I am very happy that I called upon a professional for help. I highly recommend ASR Design Studio. **Comment from ASR DESIGN STUDIO:** > We were so happy to help you select paint colors that would enhance the architecture of your home. It was a pleasure working with you. **★★★★★ — Ayren Pfeifer, Aug. 2019** > Ariel is the consummate professional! What I love about her design services is how organized and helpful she is. Ariel provided me with concise renderings and offered helpful information like links to vendor websites for hardware and furniture. I truly enjoyed working with her. Ariel was the first designer we have worked with and we will certainly be utilizing her services in the future!! **Comment from ASR DESIGN STUDIO:** > We look forward to working on many more projects with you in the future. **★★★★★ — HU-140132527, Aug. 2019** > Ariel was so helpful in giving my husband and I advice on how to decorate our new home. She was very in tune with what I wanted (vibe I was going for), but also gave me ideas I hadn’t thought of myself. Definitely recommend ASR! **Comment from ASR DESIGN STUDIO:** > We are so happy that we were able to help you think outside the box and consider new ideas to enhance your homes functionality. **★★★★★ — M C, Aug. 2019** > Ariel is friendly, approachable, and down to earth. She stayed within my timeframe and budget and did SUCH an awesome job in my home. I highly recommend her to anyone that's looking for an awesome designer in the San Diego area!! **Comment from ASR DESIGN STUDIO:** > It was a pleasure working with you in updating your home. **★★★★★ — Chris Bullard, Aug. 2017** > Wow Ariel, or Ari, made me eat my words. My wife pushed us to hire this studio and I had a lot of reservations regarding if we even needed this type of services or what sort of difference would their services provide. Well, a few days later and our home has been transformed. She knew how to go to each room and provided valuable information and guidance from simply rearranging rooms to a complete renovation. She was able to understand our concerns with how we want our home to be comfortable for our two kids and two dogs, while also staying within our budget. My wife could probably write up a better review out there on the specifics but if there are any hesitant husbands(or people who don't understand the value of interior design) start with this studio first. **Comment from ASR DESIGN STUDIO:** > It was a pleasure working with you and your wife in creating a home that reflects your aesthetics and your family lifestyle. Nothing can beat a well functioning household! ## Selected projects - [Project Claremont](https://www.houzz.com/hznb/projects/project-claremont-pj-vj~5725667) - Location: San Diego, CA - Photos: 16 - Description: The Cozy Bay Area Family Homebase: ASR Complete Home Remodel Meet Project Claremont: A charming fixer upper in need of some TLC perched in The East Bay. The outdated home for our clients and their two young children was ready to be transformed into a cozy, comfy and inviting home that the entire family could enjoy. Built in 1969 and boasting good bones and a great heart, the home has a large backyard and an enormous amount of potential. This was house was completely transformed to fit this growi… - [Project Bellevue](https://www.houzz.com/hznb/projects/project-bellevue-pj-vj~5725771) - Location: San Diego, CA - Photos: 40 - Description: The Sophisticated Condo: ASR Complete Home Remodel This was a full Condo Renovation in Oakland, CA where two condos were gutted and merged to create a spacious home that was designed around maximizing their views. ASR Design Studio with the help of contractors Mircea Ilie Construction and Custom cabinet vendors Nicolae Onofrei and Chris Naefke Woodworking are responsible for every last detail, as every room in the house was fully renovated down to the studs. Keeping with Neutral palette througho… - [The Port](https://www.houzz.com/hznb/projects/the-port-pj-vj~3234082) - Location: Oakland, CA - Photos: 35 - Description: Destination Co-Working : ASR Furnish and Style An Abandoned Mall sat vacant and our clients the owners of The Port had a vision. A vision to revitalize the city, to give people an alternate way of working, and to create a community. With a lot of love and dedication, we were able to give the old mall a new and vibrant life. The mission was to create a destination for Oakland’s most innovative entrepreneurs. Check the project out on our website! https://asrdesignstudio.com/portfolio/the-port-cowo… - [Smiles by Pai - Dental Office](https://www.houzz.com/hznb/projects/smiles-by-pai-dental-office-pj-vj~7744435) - Location: Not specified - Photos: 15 - [Project Gabilan](https://www.houzz.com/hznb/projects/project-gabilan-pj-vj~7708198) - Location: San Diego, CA - Photos: 7 - [Project Duncan](https://www.houzz.com/hznb/projects/project-duncan-pj-vj~7708208) - Location: Not specified - Photos: 10 - [Project Country Trails](https://www.houzz.com/hznb/projects/project-country-trails-pj-vj~7121762) - Location: Bonita, CA - Photos: 32 - Description: The Eclectic Dream Home Creation: ASR Remodel and Style Meet Project Country Trails: A 2157 square foot four-bedroom and two-bathroom home in Bonita, California destined for a dream home makeover. For 25 years, our travel-loving clients had lived in a one-bedroom apartment in the Marina. But when they moved into their ancestral home, they suddenly found themselves with a waitlist of friends and family who were counting down for a, “We’re ready to host!” declaration and invitation. It was our job… - [Project San Anselmo](https://www.houzz.com/hznb/projects/project-san-anselmo-pj-vj~7450808) - Location: San Anselmo, CA - Photos: 17 - [Project 11](https://www.houzz.com/hznb/projects/project-11-pj-vj~6347467) - Location: San Diego, CA - Photos: 28 - Description: The beachy vacation rental: ASR Furnish and Style Meet Project 11: The cute Cali Airbnb freshly furnished and styled by your local ASR gang! Tucked into a high-rise located in downtown San Diego right next to Padres Stadium (talk about an awesome spot!), this one-bedroom condo was destined to become our client’s very first vacation rental. But before they could welcome guests, they needed the ASR gang to come in and work their makeover magic. We were on our way! Check the project out on our webs… - [Project Brady](https://www.houzz.com/hznb/projects/project-brady-pj-vj~7172822) - Location: Carlsbad, CA - Photos: 10 - Description: The His and Her Home Office Makeover: ASR Furnish and Style Ever wondered what your design gang could do if they got their hands on a rental property? \*thinking emoji\* Spoiler alert: A lot! After all, dreamy style isn’t just for homeowners. Meet Project Brady: A gorgeous rental property just a seagull squawk away from the beach. Longing for a lifestyle change, our clients moved into their home during COVID and quickly realised that they’d need their space to do a bit of growing – and glowing - u… - [Project De Mayo](https://www.houzz.com/hznb/projects/project-de-mayo-pj-vj~6797056) - Location: Del Mar, CA - Photos: 42 - Description: The Cozy Californian Coastal: ASR Furnish and Style with a Light Build Meet Project de Mayo: A gorgeous brand new 3176 sq. feet family abode perched in California’s beachy Del Mar neighborhood. Recently purchased to become home for our clients, their two young children and their mother-in-law, the de Mayo residence was a blank canvas ready to be transformed into a cozy, comfy and inviting home that the entire family could enjoy. We happily gathered our home stylin’ paint brushes and got to work!… - [Project GC](https://www.houzz.com/hznb/projects/project-gc-pj-vj~6791738) - Location: Escondido, CA - Photos: 39 - Description: The ASR Investment Property: Complete Home Remodel Wondering what it looks like when the ASR team gets the opportunity to design and build for ourselves? Grab a coffee and get comfy; this is one of our personal property love stories! In late 2018, Ariel – yep, our founder and principal designer! - and her husband, Robert fell in love with a modest property in Escondido, CA. Built in 1964 and boasting good bones and a great heart, the home had good-sized yards and an enormous amount of potential.… - [Project Bonview](https://www.houzz.com/hznb/projects/project-bonview-pj-vj~6965039) - Location: San Francisco, CA - Photos: 13 - Description: The Zen San Francisco Family Retreat: ASR Complete Home Remodel Meet Project Bonview: A charming Bernal Heights for an active family of two humans and one medium-sized dog growing their dreams – and family! - in San Francisco. In 2021, the Bonview story officially began when our clients fell head over tails for the open floor plan, gorgeous garden and traditional SF charm of their beautiful Bonview home. Spoiler alert: We fell for it too! Those high ceilings with the white panels and wainscottin… - [Outdoor Oasis](https://www.houzz.com/hznb/projects/outdoor-oasis-pj-vj~6797712) - Location: San Diego, CA - Photos: 10 - Description: The Coastal Outdoor Oasis: ASR Furnish and Style Remember when our principal designer Ariel and her husband Robert spent two years gutting and redesigning a 1964 bungalow in Escondido, CA? Well, if you were detail-focused folks like us, you maaay have spotted a sneaky teaser for the outdoor space they created, too. Keep scrolling to explore outside Project GC and experience the patio nook instalment of our personal property love story. This reasoning spurred the inspiration for the backyard rest… - [Outdoor Workspace](https://www.houzz.com/hznb/projects/outdoor-workspace-pj-vj~6970527) - Location: San Diego, CA - Photos: 9 - Description: The WFH outdoor space: ASR Furnish and Style Remember when our principal designer Ariel and her husband Robert spent two years gutting and redesigning a 1964 bungalow in Escondido, CA? Well, if you were detail-focused folks like us, you maaay have spotted a sneaky teaser for the outdoor space they created, too. Keep scrolling to explore outside Project GC and experience the second instalment of our personal property love story. Check the project out on our website! https://asrdesignstudio.com/po… - [Office Alfresco](https://www.houzz.com/hznb/projects/office-alfresco-pj-vj~6797688) - Location: San Diego, CA - Photos: 9 [See all 16 projects](https://www.houzz.com/professionals/interior-designers-and-decorators/asr-design-studio-pfvwus-pf~379554116) ## Ideabooks - [Fireplaces](https://www.houzz.com/ideabooks/110242577/list/fireplaces) — 32 ideas - [Tile](https://www.houzz.com/ideabooks/110282309/list/tile) — 13 ideas - [Living Room](https://www.houzz.com/ideabooks/110282687/list/living-room) — 7 ideas - [Modern Staircases](https://www.houzz.com/ideabooks/110242557/list/modern-staircases) — 28 ideas - [Laundry Rooms](https://www.houzz.com/ideabooks/110242454/list/laundry-rooms) — 25 ideas - [Kids Rooms](https://www.houzz.com/ideabooks/110242498/list/kids-rooms) — 24 ideas - [Nursery's](https://www.houzz.com/ideabooks/110242493/list/nursery-s) — 20 ideas - [Wine](https://www.houzz.com/ideabooks/110242582/list/wine) — 19 ideas - [Kitchens](https://www.houzz.com/ideabooks/110242478/list/kitchens) — 22 ideas - [Lighting](https://www.houzz.com/ideabooks/110242469/list/lighting) — 10 ideas - [Favorites](https://www.houzz.com/ideabooks/110774874/list/favorites) — 10 ideas - [Bold Colors](https://www.houzz.com/ideabooks/110242563/list/bold-colors) — 10 ideas - [Home Offices](https://www.houzz.com/ideabooks/110242616/list/home-offices) — 16 ideas - [Walk-In Closets](https://www.houzz.com/ideabooks/110242457/list/walk-in-closets) — 26 ideas - [Bedrooms](https://www.houzz.com/ideabooks/110242619/list/bedrooms) — 3 ideas - [Bathrooms](https://www.houzz.com/ideabooks/110242629/list/bathrooms) — 4 ideas [See all 16 ideabooks](https://www.houzz.com/ideabooks/users/asrdesignstudio) ## Community Q&A **Q: where is this hood from?** *(in Photo Questions)* Where is this hood from? It’s super sleek! A: Costco! **Q: hi what sink is this?** *(in Photo Questions)* A: Hi Paula, Its a fireclay sink! Ariel **Q: Counter stool brand?** *(in Photo Questions)* Love the modern take on the Tibetan stool. Can you share what they are, where they’re from, please? A: Hello Brooke, Its the Esse Counter Stool from Article. Ariel **Q: Kitchen size** *(in Photo Questions)* Can you please share the dimensions of the island and the square footage of kitchen? i'm guessing the island is around 48" x 24"? The kitchen is beautifully designed! Thank you. A: Hello, The kitchen is 120 SF and the island is made up of (2) 24" cabinets and (1) 15" Cabinet. Hope this helps, please let us know if you are looking for help in your kitchen remodel. Ariel **Q: hello - dimensions of the kitchen island - thanks!** *(in Photo Questions)* Hello - Can you please tell me the dimensions of the kitchen island? Thanks for your time and help! Have a great day! A: Hello, We used (2) 24" and (1) 15" Cabinet in the island. Hope that helps. Please let us know if you need any help on your kitchen remodel! **Q: which line from IKEA are the kitchen cabinets?** *(in Photo Questions)* Specifically the lower wood tone ones. Are uppers from ikea too? A: Hello, All cabinets are from Ikea and the fronts are from Semihandmade. Hope that helps. Please let us know if you need any help with your kitchen remodel. --- *Source: Houzz professional profile. Reflects the profile as of 2026-09-13.*