--- title: "TOTAL CONCEPTS — Home Builders | Houzz" canonical_html_url: https://www.houzz.com/professionals/home-builders/total-concepts-pfvwus-pf~436374494 markdown_url: https://www.houzz.com/md/professionals/pf~436374494.md entity_type: LocalBusiness business_name: "TOTAL CONCEPTS" category: ["Home Builders"] image: https://st.hzcdn.com/fimgs/1a2374ab031f2d8d_9718-w400-h400-b0-p0--.jpg address: "211 Santa Rosa Ave., Santa Rosa, California 95404, United States" latitude: 38.4534 longitude: -122.6878 phone: "(707) 377-3028" website: http://www.totalconcepts.net rating: 5 review_count: 16 license_verified: true best_of_houzz_awards: 13 followers: 759 last_updated: 2026-08-21 --- # TOTAL CONCEPTS > Napa County Custom Home Builders > Since 1965 > 11X Best of Houzz Winner! Original Houzz profile: [TOTAL CONCEPTS](https://www.houzz.com/professionals/home-builders/total-concepts-pfvwus-pf~436374494) ## Professional summary - **Primary category:** Home Builders - **Location:** Santa Rosa, CA - **Serves:** Santa Rosa, Napa, Windsor, Mill Valley, Sonoma, Sebastopol, Saint Helena, Calistoga, Belvedere, Penngrove, Glen Ellen, Kenwood, Bloomfield - **Verified License:** Yes - **Houzz rating:** 5.0 out of 5 (16 reviews) - **Best of Houzz:** 13 awards (2015–2026), for Design, Service. ## About ### Houzz Badges - Houzz Pro Software User - Star Houzzer - Houzz Influencer - Recommended on Houzz - 100,000 Ideabook Saves - Best of Houzz winner - Family owned - High-end - Verified Hires ### Business highlights - High-end - Family owned - Best of Houzz winner - 2 Verified Hires Total Concepts is a family owned and operated firm specializing in building architecturally designed homes. We collaboratively work with our clients to create a build team that brings their vision and dreams to life. We have intentionally designed Total Concepts to be personal and responsive in embracing the relational side of business. We likewise realize the importance of having the professional, systemic and communication tools that produce the quality expected in building superior architecturally designed homes. We prefer to approach projects from an Integrated Project Delivery (IPD) model. IPD is a construction project delivery method that forms the Owner, Architect, General Contractor, Designers, Engineers and Primary Subcontractors into a Team from the very beginning of a project. This offers many benefits to the client as well as the architect and builder. Specifically, it strengthens a build team's ability in bringing a clients dream to reality in a more efficient and cost effective model by utilizing every member's strength and area of expertise. IPD's greatest benefit is that it empowers our clients to attain what is important to them. (ie. creativity, flexibility, budget, control) ### Services Provided - New Home Construction - Custom Homes - Energy-Efficient Homes - Green Building ### Areas Served - Santa Rosa - Napa - Windsor - Mill Valley - Sonoma - Sebastopol - Saint Helena - Calistoga - Belvedere - Penngrove - Glen Ellen - Kenwood - Bloomfield ### Typical Job Cost $3 million - 15 million ## Business Details | Field | Value | | --- | --- | | Business Name | TOTAL CONCEPTS | | Address | 211 Santa Rosa Ave., Santa Rosa, California 95404, United States | | Phone | (707) 377-3028 | | Website | http://www.totalconcepts.net | | License Number | CSLB 618474 | | Followers on Houzz | 759 | ## Contact - **Houzz profile:** [TOTAL CONCEPTS](https://www.houzz.com/professionals/home-builders/total-concepts-pfvwus-pf~436374494) - **Website:** http://www.totalconcepts.net - **Phone:** (707) 377-3028 ## Credentials **Verified License** - Number: 618474 - Type: B - GENERAL BUILDING - Issued by: Department of Consumer Affairs Contractors State License Board **Certifications & Awards** - Best of Houzz Design and Service Award Winner, 2015, 2016, 2017, 2018, 2020, 2021, 2022, 2023, 2024, 2025, 2026 - **Best of Houzz:** 13 awards (2015–2026), for Design, Service. **Affiliations** - [American Institute of Architects, San Francisco](https://www.houzz.com/professionals/schools-and-organizations/american-institute-of-architects-san-francisco-pfvwus-pf~788533068) - [The American Institute of Architects](https://www.houzz.com/professionals/schools-and-organizations/the-american-institute-of-architects-pfvwus-pf~1350720471) ## Reviews **Overall rating: 5.0 out of 5 — 16 reviews** *Aspect averages:* - Work Quality: 50.0 - Communication: 50.0 - Value: 46.0 ### Featured Review **★★★★★ — rpllc, Sept. 2014** > Total Concepts completed a ground up high-end single family residence for me. They were very easy to work with and delivered a very high quality project. The proof of the quality of the work is that 7 years later I have had no problems whatsoever with their work and have only had to do regular maintenance. > > They have stood behind their work and also provide ongoing maintenance services if requested. I would not hesitate to recommend them to anyone looking for general contractor. They're wonderful. ### All 16 reviews **★★★★★ — HU-25074415, May 2024** > Working with Total Concepts, we recently completed our Healdsburg home--and we couldn't be happier! John and RC smoothly guided us through the pre-construction phase, with their recommendations being critical to our choices. The construction phase was a joy, a truly collaborative effort. Brad, Peter, and Veronica maintained excellent communication throughout the process. They were patient and flexible with us as we made refinements to our plans and finalized finish choices. They brought in superb, friendly, and responsive subcontractors. They delivered premium quality in every aspect of the project. And they responded with good cheer to any revisions we requested. At our first meeting, the Total Concepts team indicated that we should all have fun in building our Wine Country dream home. And we did! Every member of the Total Concepts team was trustworthy, fair, and committed to the highest quality of service and workmanship. We recommend Total Concepts with our highest level of enthusiasm! **★★★★★ — nedfalk, June 2021** > I love how the windows are all over all the bathrooms! They let light in and expand the room to the outside. Especially when they open! Their designs are great! **★★★★★ — Larry Susnow, Jan. 2021** > Total Concepts completed my new home in August. It was a complex project, both site and design. TC handled every nuance with ease. Of note, their expertise contributed to the many decisions made with architect and interior designer (and us.) I can recommend without > reservation...... > > Lawrence and Rita Susnow > (Sensitive Information Hidden) **★★★★★ — Mark Rubash, July 2020** > After the 2017 Tubbs Fire, we chose Total Concepts to rebuild our home. The team at Total Concepts are deeply experienced, thoughtful, honest and genuinely focused on delivering a quality home. **★★★★★ — Jackie & Dave Radcliffe, Feb. 2019** > Total Concepts completed a new-build farm house for us on a remote site in Sonoma County. Throughout the project, the Rechin family and the entire Total Concepts team was a pleasure to work with. Their processes for keeping a large project moving quickly forward are excellent and they kept us on track with consistent updates and timely meetings to make decisions and consult on issues. The whole team was immediately responsive to questions and problems, often bringing potential issues to our attention with plenty of time to think through solutions. The integrity and dedication that they bring to their work shows through everything that they do. Even after the project's completion they have been fantastic about trouble-shooting issues that arise and helping us to feel completely comfortable with everything in the house. We whole-heartedly recommend the Total Concepts team - they are fantastic! **★★★★★ — Amy A. Alper, Architect, Sept. 2017** > Total Concepts is more than a builder for your custom home. At the core of the company is a their mission statement and it is evidenced at every phase of the project. Total Concepts personifies integrity, excellence and the fostering of teamwork. The time invested between Total Concepts and myself to collaborate and pay close attention to all the details -- before any dirt was turned -- has resulted in the best experience I've had during the construction phase of a project. Total Concepts remains a trusted partner to their clients offering maintenance once the project is complete too! Your dreams are in the best of hands with Total Concepts as your General Contractor. **★★★★★ — Alison & Richard Crowell, Feb. 2017** > Total Concepts, the Rechin Brothers, Mark and John, gave us more than we expected. They Pulled trades to this remote job site, and asked for some very sophisticated finish details. TC managed deadlines, in a professional and timely manner. They were a pleasure to work with. The architects, Wade Design, had worked with Total Concepts. Landscape Arch Bernard Trainor worked well with the Architects, and Dave Dexter's landscape Install was great. Not easy with 60 mature, olive tree's being delivered from Fresno. Tim Clarke, Interior Design, was on board from the beginning, streamlining the process, and giving us the feel we wanted, California Ranch, without the saddles and western motif. **★★★★★ — Linda Isaacs, Feb. 2017** > The Total Concepts team are an absolute pleasure to work with, and that is not a recommendation I have ever given to a contractor. > We are a custom furniture and cabinetry company that was brought in by the client to work with their newly hired contracting company - Total Concepts - on a brand new custom home. > A lot of contractors wouldn't like this arrangement very much as they try to be loyal to their own trades people, but Total Concepts welcomed us into the fold and made it work for all of us. > Mark and Jeff were totally present and always available to work through complications or scheduling conflicts that arose. Communication was speedy and efficient. > They obviously choose their regular tradesmen carefully as the quality of work is consistently high throughout the project and all trades were respectful of each others time and process, which made for a pleasant and productive work environment - and that is why they get 5 stars. > Give them a call , you will not be disappointed. **★★★★★ — RGArchitecture, July 2016** > Having had a professional relationship with Total Concepts for 20 years as an Architect in the Napa Valley collaborating together on many residential projects, I have a continuing and unique background with this company, and can say I will continue working with them on projects that require attention to detail. > > Robert Gregory - RGArchitecture **★★★★★ — Nichols Architecture, Oct. 2014** > If you want peace of mind before, during, and after working on one of the most important aspects of your life then choose Total Concepts as your contractor. I have worked with TC for over 20 years as an architect and I always include TC as one of the top choices in builders for Sonoma, Napa and Marin County. **★★★★★ — 1234567890b, Sept. 2014** > Anyone who has been through the construction process knows that it can be a challenging one, especially with custom designs and tight budgeting. Total Concepts has led the way for me through multiple projects with outstanding results and consistently happy clients. Further, not only are they an exemplary construction company but they are fantastic project partners on the early side of design development and early-stage cost control. I cannot say enough positive about my experience with Total Concepts. **★★★★★ — Design In Wood, Inc, Aug. 2014** > My company, Design In Wood, Inc., has a reputation of having exceptionally high quality standards for the cabinetry we produce. We work with many of the best contractors in the Bay Area, but Total Concepts is one of the few whose standards consistently meet ours. They have repeatedly shown an integrity and concern for the clients' welfare that is exceptional and refreshing. **★★★★★ — Portalais, Inc., Aug. 2014** > We are a custom window and door supplier who has worked with Total Concepts on several high-end residential projects. We have worked with many general contractors as a window supplier and Total Concepts is top notch when it comes to the areas that affect us most: realistic expectations and clear understanding of tasks, clean job sites, expert installers and sub contractors, professional communications between home owner and supplier. **★★★★★ — nicholasnpi, Aug. 2014** > Our Project started out with an existing home which had to be demolished, 8 feet of a ridge line removed to create a building site and a twisting roadway navigated, barely able to have two cars pass side by side. To complicate the Project even more, this was to be accomplished with our living 3,000 miles away. The Project was a seamless endeavor by Total Concepts arranging meetings with architect/Project sub-contractors/regulators and the list goes on and on. Our time and visits were limited and we never felt rushed, quality experiences all around. Total Concepts and the management Team and all that makes up this most respected and excellent Company took more delight in creating our Home than we could have ever asked and allowed us to participate in every aspect with patience and explanation across the entire experience. The honesty and integrity demonstrated during the entire build-out was evident day to day. Clear and concise billing, invoices and every question answered in an understandable manner. The Project lasted several years by our choice and the post-construction maintenance is second to none as this Company "gets it"! > > It is rare to recommend anything without a reservation...we can do so in this case with Total Concepts lead by the Rechin Family. **★★★★★ — Ken Freeman, Aug. 2014** > Total Concepts built our new home for us in Sebastopol. They are a first rate organization, and we had a great experience working with them. From their initial bid, to the actual construction process, and post construction follow up they exceeded expectations. ## Selected projects - [Marin Residence](https://www.houzz.com/hznb/projects/marin-residence-pj-vj~6801248) - Location: San Francisco, CA - Photos: 20 - Description: General Contractor: Total Concepts Architect: Steven Willrich Interior Designer: Ken Fulk Landscape Designer: Blasen Landscape - [New Vine](https://www.houzz.com/hznb/projects/new-vine-pj-vj~7555787) - Location: Not specified - Photos: 30 - Description: General Contractor: Total Concepts Architect: Surround Architecture - [Tuscany](https://www.houzz.com/hznb/projects/tuscany-pj-vj~7558325) - Location: Not specified - Photos: 34 - Description: General Contractor: Total Concepts Architect: Jim McCalligan - [Walnut Grove](https://www.houzz.com/hznb/projects/walnut-grove-pj-vj~5939411) - Location: Napa, CA - Photos: 45 - Description: Builder: Total Concepts Architect: Tim Chappelle - [Napa Valley Guest House](https://www.houzz.com/hznb/projects/napa-valley-guest-house-pj-vj~7085674) - Location: Napa, CA - Photos: 19 - Description: General Contractor: Total Concepts Architect: Timothy Chappelle Interior Designer: Nicole Hollis - [Alexander Valley View](https://www.houzz.com/hznb/projects/alexander-valley-view-pj-vj~4140012) - Location: Healdsburg, CA - Photos: 39 - Description: Builder: Total Concepts Architect: Wade Design Architects Interior Designer: Tim Clarke Landscape Architect: Bernard Trainor - [Calistoga Farm House](https://www.houzz.com/hznb/projects/calistoga-farm-house-pj-vj~481167) - Location: Calistoga, CA - Photos: 17 - Description: Builder: Total Concepts Architect: Stephen Willrich Interior Designer: Ken Fulk Inc Landscape Architect: Frederika Moller - [Atlas Peak](https://www.houzz.com/hznb/projects/atlas-peak-pj-vj~6801210) - Location: San Francisco, CA - Photos: 25 - Description: General Contractor: Total Concepts Architect: Wade Design - [Napa Valley Montecito](https://www.houzz.com/hznb/projects/napa-valley-montecito-pj-vj~469877) - Location: Napa, CA - Photos: 35 - Description: Builder: Total Concepts Architect: Joe Logan (DPDM, PLLC) Landscape Architect: Gaudet Design Group - [Clear View Estate](https://www.houzz.com/hznb/projects/clear-view-estate-pj-vj~5921862) - Location: Healdsburg, CA - Photos: 28 - [The Oaks](https://www.houzz.com/hznb/projects/the-oaks-pj-vj~6735503) - Location: Santa Rosa, CA - Photos: 28 - Description: Architect: Steven Willrich Landscape Architect: Mark Bowers Interior Designer: Kendal Wilkinson Design - [Mountain Home Ranch](https://www.houzz.com/hznb/projects/mountain-home-ranch-pj-vj~4701026) - Location: Calistoga, CA - Photos: 62 - Description: Builder: Total Concepts Architect: Amy A. Alper, Architect Interior Designer: Jennifer Robin Interiors Landscape Architect: Merge Studio - [Brightview Estate](https://www.houzz.com/hznb/projects/brightview-estate-pj-vj~7173777) - Location: San Francisco, CA - Photos: 26 - [Sunset](https://www.houzz.com/hznb/projects/sunset-pj-vj~6733584) - Location: St. Helena, CA - Photos: 26 - Description: Architect: Stephen Willrich Landscape Architect: Steve Arms Interior Designer: Kendal Agins - [Bennett Valley Residence](https://www.houzz.com/hznb/projects/bennett-valley-residence-pj-vj~5428048) - Location: Santa Rosa, CA - Photos: 34 - Description: Builder: Total Concepts Architect: Nina Nazarov Designer: Donald Ohlen - [Heritage](https://www.houzz.com/hznb/projects/heritage-pj-vj~7555822) - Location: Not specified - Photos: 38 - Description: General Contractor: Total Concepts Architect: Ramon Hone Architecture - [The View](https://www.houzz.com/hznb/projects/the-view-pj-vj~4140753) - Location: St. Helena, CA - Photos: 43 - Description: Builder: Total Concepts Architect: Karen Jensen Architecture Interior Designer: Jennifer Robin Interiors Landscape Architect: Frederika Moller - [Mountain Side Vineyard](https://www.houzz.com/hznb/projects/mountain-side-vineyard-pj-vj~7629822) - Location: Not specified - Photos: 31 - Description: General Contractor: Total Concepts Architect: Amy Alper - [Bale Lane](https://www.houzz.com/hznb/projects/bale-lane-pj-vj~4147204) - Location: Calistoga, CA - Photos: 37 - Description: Builder: Total Concepts Architect: Wade Design Architects Interior Designer: Lauren Geremia Landscape Designer: Bernard Trainor - [The Hills](https://www.houzz.com/hznb/projects/the-hills-pj-vj~6786086) - Location: Santa Rosa, CA - Photos: 46 [See all 55 projects](https://www.houzz.com/professionals/home-builders/total-concepts-pfvwus-pf~436374494) ## Video - [Company video](https://cdnapisec.kaltura.com/p/2605401/sp/260540100/playManifest/entryId/1_20whb6h0/format/applehttp/protocol/https/a.m3u8) ## Frequently Asked Questions **Do you handle permitting and inspections for new home construction?** Yes, we absolutely handle permitting and inspections for new home construction. Our experienced team guides clients through the entire permit process from beginning to end, ensuring a smooth and compliant build. **Do you build fully custom homes?** Yes, we specialize in building fully custom, architecturally designed homes and estates. Our passion is to bring your unique vision and dreams to life, ensuring every detail reflects your desires. **Do you build new homes from the ground up?** Absolutely. Our experienced team builds new, architecturally designed homes from the ground up. We manage the entire process, from initial grading to the final finishing details, ensuring your dream home is meticulously crafted. **Do you assist with lot selection or site evaluation?** Yes, we can certainly assist with lot selection and site evaluation. During our first meetings, part of the process can include walking your land and consulting on the building site to help plan your new home. **Do you build luxury or high-end homes?** Yes, we specialize in building luxury and high-end homes. Our portfolio focuses on unique architecturally designed homes and estates in Sonoma, Marin, and Napa counties, reflecting a commitment to quality and sophisticated design. *FAQ content may be generated based on the Pro's Houzz profile and website.* ## Ideabooks - [Kahlenberg](https://www.houzz.com/ideabooks/46858812/list/kahlenberg) — 3 ideas - [Gilpin/ Moreno](https://www.houzz.com/ideabooks/46637127/list/gilpin-moreno) — 4 ideas - [Modern Farm house](https://www.houzz.com/ideabooks/46637066/list/modern-farm-house) — 4 ideas [See all 3 ideabooks](https://www.houzz.com/ideabooks/users/johnrechin) ## Community Q&A **Q: love the project , you did a magnificent job!** *(in Photo Questions)* I would like to know where I could purchase coffee table ? A: Good morning Shiela, Thank you for the question. However, the coffee table was provide by the interior designer and we do not have that information. **Q: What brand and height of the triple hung windows?** *(in Photo Questions)* What brand, material, and height of the triple hung windows. A: Thanks for the question. The company is Fenestration Concepts, 1312 S. 51st street, Richmond CA. 94804 Phone 510-620-9001. The material is wood---triple hung magnum. size is 48 X 104 inches. Hope this helps **Q: What are the dimensions of the pool?** *(in Photo Questions)* Hello A: Thank you for the question. The pool is 40 ft by 20 ft. **Q: is this staircase to code with the openings?** *(in Photo Questions)* Need to know A: yes it is **Q: Love this vanity! is it custom or can it be ordered?** *(in Photo Questions)* Where can the vanity be purchased? A: Thank you for the question. However, this item was supplied by the interior designer and we do not have that information. **Q: what color are the kitchen cabinets?** *(in Photo Questions)* I like the cabinets wondering what the color was? A: Sorry John but that was determined by the interior designer and we do not have that information. Our plans show the color was yet to be decided. --- *Source: Houzz professional profile. Reflects the profile as of 2026-08-21.*