--- title: "FLOOR360 — Flooring Contractors | Houzz" canonical_html_url: https://www.houzz.com/professionals/flooring-contractors/floor360-pfvwus-pf~470156769 markdown_url: https://www.houzz.com/md/professionals/pf~470156769.md entity_type: LocalBusiness business_name: FLOOR360 category: ["Flooring Contractors"] image: https://st.hzcdn.com/fimgs/0e13fc6901bf26a0_2269-w400-h400-b1-p10--.jpg address: "5117 Verona Rd, Madison, Wisconsin 53711, United States" latitude: 43.0356 longitude: -89.4526 phone: "(608) 274-2500" website: http://www.floor360.com rating: 4.2 review_count: 15 followers: 128 last_updated: 2026-09-06 --- # FLOOR360 Original Houzz profile: [FLOOR360](https://www.houzz.com/professionals/flooring-contractors/floor360-pfvwus-pf~470156769) ## Professional summary - **Primary category:** Flooring Contractors - **Location:** Madison, WI - **Serves:** Madison, Sun Prairie, Fitchburg, Middleton, Verona, Oregon, McFarland, Monona, Cross Plains, Shorewood Hills, Maple Bluff, Mc Farland - **Houzz rating:** 4.2 out of 5 (15 reviews) ## About ### Houzz Badges - Star Houzzer - Recommended on Houzz - 1,000 Ideabook Saves FLOOR360 was founded in 1998 by Laurie and Bob Tobe in Madison, WI. We opened a new showroom and offices in Milwaukee, WI to serve the greater Milwaukee residential and commercial market in 2019. FLOOR360 has the products, people and knowledge to provide unique high-fashion designs as well as value pricing. Our purchasing power is a result of being one of the Midwest most successful residential and commercial flooring companies. And our continual improvement processes ensures the total experience for our customers is both professional and enjoyable! FLOOR360 is proud to provide flooring services at a level well above the ordinary! Our business philosophy is based on relationships. Relationships with our builder and commercial clients to provide the products, installation and scheduling they need. Relationships with the homeowner to ensure we understand their lifestyle, decorating taste and flooring budget. Relationships with our key suppliers are built on fairness and trust. Our continued efforts to make all relationships stronger through performance ensures long term customer satisfaction. Since 2015, FLOOR360 has sponsored Design for a Difference Makeovers in Madison. This community-driven movement brings the interior design community and area businesses together to donate time, materials, talent and funds to provide an interior makeover to one non-profit facility per year. Cumulatively, over 20,000 people have been impacted and over $1 million in contributions have been made since the movement was launched in Madison. ### Services Provided - Custom Flooring - Flooring Sales - Flooring Installation - Vinyl Flooring Installation - Laminate Flooring Installation - Wood Floor Installation - Wood Flooring Sales - Tile Installation - Laminate Flooring Sales - Vinyl Flooring Sales - Subfloor Installation - Linoleum Flooring Sales - Hardwood Installation ### Areas Served - Madison - Sun Prairie - Fitchburg - Middleton - Verona - Oregon - McFarland - Monona - Cross Plains - Shorewood Hills - Maple Bluff - Mc Farland ## Business Details | Field | Value | | --- | --- | | Business Name | FLOOR360 | | Address | 5117 Verona Rd, Madison, Wisconsin 53711, United States | | Phone | (608) 274-2500 | | Website | http://www.floor360.com | | Followers on Houzz | 128 | **Social profiles:** - Facebook — https://www.facebook.com/FLOOR360 - X (Twitter) — https://twitter.com/FLOOR360 - LinkedIn — https://www.linkedin.com/company/floor360 - Blog — http://www.floor360.com/whats-new/ ## Contact - **Houzz profile:** [FLOOR360](https://www.houzz.com/professionals/flooring-contractors/floor360-pfvwus-pf~470156769) - **Website:** http://www.floor360.com - **Phone:** (608) 274-2500 ## Credentials **Certifications & Awards** - Madison Area Builders Association, NARI, Milwaukee Homebuilders Association, ASID **Affiliations** - [Milwaukee/NARI Home Improvement Council, Inc.](https://www.houzz.com/professionals/schools-and-organizations/milwaukee-nari-home-improvement-council-inc-pfvwus-pf~436210834) - [American Society of Interior Designers](https://www.houzz.com/professionals/schools-and-organizations/american-society-of-interior-designers-pfvwus-pf~1510192642) - [NARI of Madison, Inc.](https://www.houzz.com/professionals/schools-and-organizations/nari-of-madison-inc-pfvwus-pf~59227702) - [Madison Area Builders Association](https://www.houzz.com/professionals/schools-and-organizations/madison-area-builders-association-pfvwus-pf~1007581837) ## Reviews **Overall rating: 4.2 out of 5 — 15 reviews** *Aspect averages:* - Communication: 20.0 - Value: 10.0 ### Reviews **★ — HU-466484908, April 2021** > While the product we received from Floor 360 was fine, the customer service was terrible. They estimated about twice the amount of tile needed for our project and would not take it back when the project was complete. I can’t speak to the quality of installation as we didn’t have them do it. Tile is expensive. Now we’re stuck with boxes of tile we’ll never use. **★★★★ — Perspektiv Design,LLC, Jan. 2019** > I work in the kitchen and bath design industry and have brought many clients to Floor360 for their flooring and backsplash tile needs. Jen has always gone above and beyond in helping to narrow down the selections, and find the right product for the job. I especially appreciate the responsiveness to myself and my clients from selection through installation. **Comment from FLOOR360:** > Thank you for the kind words and for trusting us with your clients and your business. **★★★★★ — Julio Del Cioppo, Dec. 2016** > We worked with Autumn Stankovsky, Interior Designer at FLOOR360 on the interior design of our new home construction in Bishops Bay. The Mercier wood floor in the great room, kitchen and dining room that she selected and has now been installed looks spectacular in our new home. The master bathroom tile and design came out perfect, the master shower tile design complements the master floor and stand-alone tub wall as well. The lower level bathroom tile work and design are great as well. The Cambria kitchen countertops, water fall edge and subway tile backsplash looks amazing, one of our favorites. Everything came out perfect in our home. The flooring, tile, countertop selection, design and expertise complemented our style, so thank you very much for all help, assistance and design. **Comment from FLOOR360:** > It was our pleasure to help you realize your vision for your new home. Thanks for giving us the opportunity to work with you. **★★★★★ — Mark Brunetz + Co, June 2016** > Had the pleasure of working with the design team at Floor360, in particular Bob and Angela. We collaborated on a Design For A Difference project and were thoroughly impressed with their product knowledge, attention to detail during a very complex installation schedule working with a large team of local designers, and above all, exceeding the client's expectations. It's refreshing to have advocates and true design professionals in the Madison area. We really look forward to working with them again. **★★★★ — alexiamd, Sept. 2015** > They are very helpful in making choices. Installers are good and if you have any problems they will work to make it better. I will go back. **Comment from FLOOR360:** > Thank you very much for the kind words! We are so happy to hear that you are happy with your experience with FLOOR360! Hope to see you soon in our showroom! **★★★★★ — Design Shelters, Jan. 2015** > As a builder in the Madison area we have used FLOOR360 on countless projects for the past 15 years, and time and time again had wonderful experiences working with the FLOOR360 team. The staff is professional, creative and always willing to go the extra mile to make sure our experience and our clients experience is a positive one. If a mistake happens on a job (which can happen easily in the building process) or if there is a defect in a product, FLOOR360 stands behind their product and service and always comes to the rescue. I would highly recommend using this company for your future flooring and tile needs. **Comment from FLOOR360:** > Thank you so much for such a kind review! We enjoy having such a strong relationship with Design Shelters that has lasted so many years and we look forward to all that is to come in the future! **★★★★★ — 2014up, July 2014** > Designer Tina Roth at Floor 360 was awesome! She knew exactly what I wanted! The entire process from purchasing to installation was very professional and so quick! Love my new beautiful floor! **★★★★★ — jaehnke, April 2014** > The bathroom design done by Tina Roth is EXCELLENT! The installation done by Cole Rochon was also exceptional! > SO EXCELLENT in fact I had her do another bath in the lower level of my home. > In addition I had the carpet removed and had a beautiful travertine floor with another great design by Tina Roth. > Tina Roth also helped my mason Nathan Fietz with the design of my fireplace! It is AWESOME! > So Awesome in fact I had him do 2 more! > Tina was great to work with and followed the process from the beginning to completion. She offered different ideas and helped coordinate the entire process. > This has all turned out to be exceptional and I would recommend the services of Tina Roth and Nathan Fietz and > Cole Rochon. **★★★★ — jimnhammond69, April 2014** > I love my new floor. For years I have dreamed of having a new wood floor put in my house. I have had a vision of what I wanted before going in. When we got to the showroom, we explained the project and a rough idea of what we wanted and the current decor of the house. She immediately had some suggestions on what we could do. We chose one of her suggestions and we absolutely love it! It made such a difference. Just like she said, the type of wood we chose drew in the various wood furnature and antiques in our house. I couldn't be happier. The install took longer than expected, but that wasn't due to lack of effort. They worked long hours to get it done promptly and accurately. Extremely happy! Only reason for 4 instead of 5 was the additional cost over some others. But in this case I feel I got what I paid for. **Comment from FLOOR360:** > Thank you very much for the kind words! We are so happy to hear that you are happy with your experience with FLOOR360! **★★★★ — Laura Webster, April 2014** > We had a wonderful experience with Floor360. We were building a new very modern house and asked our builder to work with Floor360 as we really liked their flooring and tile selections. They had a wide variety of products to meet our different needs. They were able to translate our vision into reality and provide options for us to choose from that fit right into that vision - vs trying to pull us back into the norm or standard type finishes. > > They recommended options that we were unaware of that could even better meet our needs that we ended up choosing and are thrilled with. > > We have had them come back months after the work to help with touch-ups and small repairs that come with a new house as it settles and they never questioned or pushed back. They show up quickly and resolve any concerns. > > I would recommend Floor360 to anyone looking to build a new home or remodel. **Comment from FLOOR360:** > Laura, Thank you so much for the great review! We appreciate your kind words and we love hearing about your experience with FLOOR360! **★★★★★ — kworledge, April 2014** > Our family has worked with Floor360 on several projects. They listen exceptionally well and offer wonderful, creative solutions to meet your design objectives. I absolutely can not recommend them highly enough. **Comment from FLOOR360:** > Katie, Thank you so much for the great review! We appreciate your kind words and we love being a part of your projects! Your business means so much to us! **★★★★★ — Silver Nest, April 2014** > We have worked with Floor 360 on more jobs than we can count, and have had an excellent experience with both the designers and the installers. Their staff is very professional and prompt and we have formed both personal and working relationships with them. We love the wide variety of flooring and tile options at Floor 360 that we can offer to our clients, they do a great job displaying it all in their showroom. Overall just a pleasure to work with! **Comment from FLOOR360:** > Thank you for the kind words! We love having such a great relationship with Silver Leaf and Silver Nest! Your designs are filled with such inspiration and we love being a part of your projects! ## Selected projects - [Whole Home Remodel](https://www.houzz.com/hznb/projects/whole-home-remodel-pj-vj~7286908) - Location: Verona, WI - Photos: 9 - [Mid-Century Modern TV Commercial Home](https://www.houzz.com/hznb/projects/mid-century-modern-tv-commercial-home-pj-vj~7088936) - Location: Not specified - Photos: 18 - Description: The builder was Ideation Builders LLC for the June 2022 Madison Area Builders Association Parade of Homes. FLOOR360 supplied the designs, engineered hardwood, tile, carpet, and installation for this stunning home in the Madison area. Scenes from the home and homeowner appeared in a TV commercial that aired in 2022. Photos by Shanna Wolf - [Lakehouse Made Modern](https://www.houzz.com/hznb/projects/lakehouse-made-modern-pj-vj~6514287) - Location: Wisconsin Rapids, WI - Photos: 11 - Description: The builder was Alterra Design Build, Interior Designer Anne Michelle Design - [Modern Style Home](https://www.houzz.com/hznb/projects/modern-style-home-pj-vj~7290480) - Location: Not specified - Photos: 12 - Description: Custom Home Builder- Brio Design Homes. FLOOR360 supplied and installed luxury vinyl plank in main floor common areas including the kitchen, and tile for a curbless shower, a walk-in shower, a dog shower, and a home bar backsplash. - [Transitional style home](https://www.houzz.com/hznb/projects/transitional-style-home-pj-vj~6731453) - Location: Not specified - Photos: 13 - Description: FLOOR360 contributed the flooring and tile materials and installation for this June 2021 Madison Area Builders Association Parade of Homes Residence. The home was built by Hart DeNoble Builders, design from DesignWell Interiors, and Melby Design. Photos by S. Photography - [Modern Farmhouse Style](https://www.houzz.com/hznb/projects/modern-farmhouse-style-pj-vj~6572488) - Location: Waunakee, WI - Photos: 14 - Description: FLOOR360 interior designer Autumn collaborated with the homeowners and Hart DeNoble builders on selections for this Modern Farmhouse style home with some Scandinavian style features. The FLOOR360 installation team brought the designs to life for the tile, flooring and carpeting. - [Craftsman Style](https://www.houzz.com/hznb/projects/craftsman-style-pj-vj~6308407) - Location: Carriage Ridge, WI - Photos: 9 - Description: This was a residence FLOOR360 contributed materials and installation for the 2020 Parade of Homes in Madison WI area. Builder: Hart DeNoble Builders, Interior Design :DesignWell Interiors - [Modern Farmhouse Chic](https://www.houzz.com/hznb/projects/modern-farmhouse-chic-pj-vj~6308562) - Location: Carriage Ridge, WI - Photos: 9 - Description: FLOOR360 contributed flooring and tile to the surfaces of this home. Builder: Quality First Custom Homes - [Mid-Century Modern Home](https://www.houzz.com/hznb/projects/mid-century-modern-home-pj-vj~5812933) - Location: Not specified - Photos: 10 - Description: FLOOR360 contributed to the flooring and tile to this Parade of Homes residence. Builder: Hart DeNoble Builders - [Lake Home Farmhouse Style](https://www.houzz.com/hznb/projects/lake-home-farmhouse-style-pj-vj~6514551) - Location: Not specified - Photos: 11 - Description: FLOOR360 contributed the flooring and tile to this new construction home. Builder: Hart DeNoble Builders & Photo: The Wedding Flashers / Foss Imagery - [Traditional Lake Home Style](https://www.houzz.com/hznb/projects/traditional-lake-home-style-pj-vj~6514428) - Location: Not specified - Photos: 10 - Description: This home built on a lake is in the traditional style with a design foundation of hardwood in all the common living areas. Builder- Hart DeNoble Builders, Photo The Wedding Flashers/Foss Imagery, flooring and tile from FLOOR360 - [2019 Parade of Homes](https://www.houzz.com/hznb/projects/2019-parade-of-homes-pj-vj~5818522) - Location: Not specified - Photos: 9 - Description: FLOOR360 contributed tile and flooring with installation to this new construction home. Builder: Alterra Design Homes - [Parade of Homes 2018 Cambridge WI](https://www.houzz.com/hznb/projects/parade-of-homes-2018-cambridge-wi-pj-vj~4139042) - Location: Not specified - Photos: 9 - Description: FLOOR360 interior designer Autumn collaborated with Hart DeNoble Builders on this transitional style home in Cambridge WI for the 2018 Parade of Homes. Her contributions include the hardwood, kitchen backsplash, bedroom carpet, master bathroom flooring and shower, lower level wine cellar - [Parade of Homes 2018 Sun Prairie, WI](https://www.houzz.com/hznb/projects/parade-of-homes-2018-sun-prairie-wi-pj-vj~3986880) - Location: Not specified - Photos: 12 - Description: FLOOR360 interior designer Autumn collaborated with Hart DeNoble builders on selecting numerous materials and scheduling installation for this 2018 Parade of Home in Sun Prairie WI in 2018 - [Prairie Style Charm](https://www.houzz.com/hznb/projects/prairie-style-charm-pj-vj~2634868) - Location: Spring Green, WI - Photos: 6 - Description: This prairie style home located in Spring Green, WI was inspired by the design and architectural style that was made famous by Frank Lloyd Wight. To achieve the Prairie Style Charm that the client wanted, FLOOR360 design consultant Katie Ackerman recommended using natural materials, pairing warm natural hardwood flooring with luxurious wool and natural stone. - [Modern Farmhouse Hardwood Flooring and Tile by Courtney](https://www.houzz.com/hznb/projects/modern-farmhouse-hardwood-flooring-and-tile-by-courtney-pj-vj~2498903) - Location: Madison, WI - Photos: 8 - Description: FLOOR360 interior designer Courtney Wollersheim worked with her client to achieve the modern farmhouse look for their home. The flooring was a mix of hardwood and beautiful chevron tile in the downstairs bathroom. Subway tile with dark grout in the kitchen helped set the tone for the room. - [Rustic Wisconsin Cabin](https://www.houzz.com/hznb/projects/rustic-wisconsin-cabin-pj-vj~2711782) - Location: Madison, WI - Photos: 2 - Description: FLOOR360 interior designer Nichole Abbott helped her client select this beautiful Carlisle hardwood flooring that is the foundation of this classic cabin in the woods in Wisconsin. - [Lower Level Rustic Style](https://www.houzz.com/hznb/projects/lower-level-rustic-style-pj-vj~3381020) - Location: Not specified - Photos: 5 - Description: FLOOR360 Interior Designer Nichole Abbott worked with her client to create this cozy family lower-level space with rustic flair and elegance. The split stone materials were installed in the bar area, fireplace, and master bathroom backsplash to complete the look - [Scandinavian Style Home](https://www.houzz.com/hznb/projects/scandinavian-style-home-pj-vj~7290592) - Location: Not specified - Photos: 13 - Description: Custom Home builder Ideation Builders. FLOOR360 supplied and installed kitchen and bathroom tile, hardwood on main level, curbless shower tile, walk-in shower tile with niche, penny round tile floor, and sunroom tile flooring - [Mid-Century Modern Home](https://www.houzz.com/hznb/projects/mid-century-modern-home-pj-vj~6731501) - Location: Not specified - Photos: 13 - Description: Madison Area Builders Association Parade of Homes Residence from June 2021 built by Ideation Builders. FLOOR360 supplied and installed hardwood, carpeting and tile. [See all 20 projects](https://www.houzz.com/professionals/flooring-contractors/floor360-pfvwus-pf~470156769) ## Community Q&A **Q: What kind of wood and stain color on floors?** *(in Photo Questions)* A: Great questions! This CastleCombe floor is a European Oak in the Sodbury stain color with a natural oil finish. **Q: Can you share the type/color of the wood floor?** *(in Photo Questions)* A: This is Preverco Ash Graphite. **Q: What are the floors here? They're beautiful.** *(in Photo Questions)* A: Hi Morgan! Thank you so much for you interest in Floor360. These floors are from DuChateau and they are called CastleCombe in Chippenham. **Q: What tile is used on this fireplace?** *(in Photo Questions)* Hi, We're building a Veridian home in Madison and I'm planning on having a fireplace similar to this photo. Could you tell me the name of the tile shown here? Thanks! A: Hi, Congratulations on building with Veridian! This is a natural slate tile, Autumn Mist, I would be happy to meet with you to show you some options at our FLOOR360 Madison showroom! My name is Angela, I help all of the Veridian clients with custom selections. If you would like to set up a time to meet, you may email me at: askalitzky@floor360.com. Thank you! **Q: Cleaning products for birch hardwood finished with aluminum oxide** *(in Photo Questions)* How to clean birch hardwood protected with aluminum oxide A: FLOOR360 recommends Bona brand cleaning products for daily cleaning. http://www.bona.com/en-US/ --- *Source: Houzz professional profile. Reflects the profile as of 2026-09-06.*