--- title: "Imagery Homes — Design-Build Firms | Houzz" canonical_html_url: https://www.houzz.com/professionals/design-build-firms/imagery-homes-pfvwus-pf~595949698 markdown_url: https://www.houzz.com/md/professionals/pf~595949698.md entity_type: LocalBusiness business_name: "Imagery Homes" category: ["Design-Build Firms"] image: https://st.hzcdn.com/fimgs/d0a3ab3600cf9b42_2372-w400-h400-b0-p0--.jpg address: "1105 Michael Drive, Brookfield, Wisconsin 53045, United States" latitude: 43.0668 longitude: -88.1469 phone: "(262) 518-7743" website: http://www.imageryhomes.com rating: 5 review_count: 30 best_of_houzz_awards: 4 followers: 89 last_updated: 2026-08-15 --- # Imagery Homes > Milwaukee Premier Home Builder & Remodeler - Best of Houzz 2016-2018 Original Houzz profile: [Imagery Homes](https://www.houzz.com/professionals/design-build-firms/imagery-homes-pfvwus-pf~595949698) ## Professional summary - **Primary category:** Design-Build Firms - **Location:** Brookfield, WI - **Serves:** Wauwatosa, Brookfield, New Berlin, Menomonee Falls, Greenfield, Pewaukee, Sussex, Hartland, Waukesha, Delafield, Elm Grove, Merton, Lannon, North Lake, Colgate - **Houzz rating:** 5.0 out of 5 (30 reviews) - **Best of Houzz:** 4 awards (2016–2020), for Service. ## About ### Houzz Badges - Houzz Pro Software User - Star Houzzer - Recommended on Houzz - 1,000 Ideabook Saves - Best of Houzz winner - Family owned - Offers Custom Work - Verified Hires - Hired on Houzz ### Business highlights - Family owned - Best of Houzz winner - Offers Custom Work - 1 Verified Hire - 1 Hire on Houzz Milwaukee Area’s Premier Home Builder & Renovator. Imagery Homes is a custom home builder and renovation company that provides high-end luxury without the high-end luxury price tag. We are recognized as one of the areas top builders. Imagery Homes has high standards because we know you do too. We are a custom home builder and renovator that provides high-end luxury without the high-end luxury price. We choose quality over quantity. At Imagery Homes, we have never been interested in taking on a large number of projects, but rather a few exceptional ones. We have made a conscious decision to focus exclusively on excellence. Pride in our work and shows in our superior craftsmanship. We are honest and upfront about each project. Our goal is to create beautiful homes and renovations of timeless elegance. We want you to love your home and be the envy of the neighborhood. Customer service and communication is our passion. Owner and General Contractor, Steve, is on site daily overseeing work, making sure schedules are kept, and ensuring clients are kept up-to-date and informed. We guide homeowners through a simple, step-by-step process. Enhancing the building experience by providing design services, practical advice, flexible accommodations, and personalized hands-on oversight from start to finish. ### Services Provided - Home Remodeling - New Home Construction - Kitchen Remodeling - Home Additions - Bathroom Remodeling - Kitchen Design - Home Extensions - Bathroom Design - Building Design - House Plans - Floor Plans - Universal Design - Basement Design - Custom Home Bars - Home Theater Design - Demolition - Custom Homes - Living Room Design ### Areas Served - Wauwatosa - Brookfield - New Berlin - Menomonee Falls - Greenfield - Pewaukee - Sussex - Hartland - Waukesha - Delafield - Elm Grove - Merton - Lannon - North Lake - Colgate ### Typical Job Cost $50,000 - 1.5 million ## Business Details | Field | Value | | --- | --- | | Business Name | Imagery Homes | | Address | 1105 Michael Drive, Brookfield, Wisconsin 53045, United States | | Phone | (262) 518-7743 | | Website | http://www.imageryhomes.com | | Followers on Houzz | 89 | **Social profiles:** - Facebook — https://www.facebook.com/Imagery-Homes-105940804917417 - LinkedIn — https://www.linkedin.com/company/imagery-homes - Blog — http://www.imageryhomes.com/ ## Offers MBA Home Building & Remodeling Show _Come Visit Us Jan 13-15 at Booth \#217!_ (valid through Jan. 2017) ## Contact - **Houzz profile:** [Imagery Homes](https://www.houzz.com/professionals/design-build-firms/imagery-homes-pfvwus-pf~595949698) - **Website:** http://www.imageryhomes.com - **Phone:** (262) 518-7743 ## Credentials **Certifications & Awards** - BBB Accredited Business Member of Metropolitan Builders Association - National Association of Home Builders - **Best of Houzz:** 4 awards (2016–2020), for Service. **Affiliations** - [National Association of Home Builders](https://www.houzz.com/professionals/schools-and-organizations/national-association-of-home-builders-pfvwus-pf~562065019) - [Metropolitan Builders Association](https://www.houzz.com/professionals/schools-and-organizations/metropolitan-builders-association-pfvwus-pf~1259565946) ## Reviews **Overall rating: 5.0 out of 5 — 30 reviews** *Aspect averages:* - Work Quality: 50.0 - Communication: 50.0 - Value: 50.0 ### Reviews **★★★★★ — Ellie McRae, Jan. 2021** > We absolutley love our new construction home! As with any big project, issues/things come up but Steve/Imagery Homes did a great job of correcting errors and keeping the project as close to on-time as possible given the pandemic situation and supply chains getting messed up. Overall, a great experience and we are looking forward to many memorable years ahead in our custom designed home. Anyone who comes over is extemely impressed with the workmanship and design. We definitely have the eye-catching home on the block! **★★★★★ — Jodi Harwood, Jan. 2021** > Imagery Homes remodeled the main level of our home last year and we can't say enough about the job that Steve and his crew did. It was perfect from start to finish and he has fantastic people working for him too, all very clean and professional. I kept adding things to the project as we went along and it was never a problem and not a thing was overlooked. Everyone that has seen our home before and after are shocked at how pretty it looks now. We have also recommended Imagery Homes to friends who ended up doing their kitchen with him and have had great things to say about their project also. We now love our home and have given up on the thought of moving ever again, but if we do decide at some point to build a home we would for sure use Imagery Homes. Thank you Steve and Imagery Homes! **★★★★★ — Ronald May, Oct. 2019** > My wife and I hired Steve at the recommendation of our designer for a major kitchen / living room renovation. Prior to the start of our project, Steve provided a detailed schedule of the stages, and names of the subs. All subcontractors were on-time, courteous, and the work they performed met or exceeded our expectations. When unforeseen problems occurred (e.g. mold in the AC duct work), Steve was able to get these issues resolved without breaking our budget. Steve (amazingly) choreographed the entire process with absolutely no downtime, and gave prompt responses to our questions and communications. Inspections were a breeze, and we are absolutely awe-struck with the final results. To say we love our renovation is an understatement. **★★★★★ — Mary Karfonta, Oct. 2019** > My husband and I were looking to attach a new garage and add a new ADA compliant bedroom, bathroom and entrance to our existing home. It’s location on Little Muskego Lake added many restrictions to the planning. We spent almost a year of frustration with the city and a different local builder before starting with Steve at Imagery Homes. From accompanying me to the city approval hearing through demolition and construction, he and his team of professionals far exceeded any of my expectations. The gorgeous addition matches seamlessly with the existing home both inside and outside. Steve was very responsive and so easy and pleasant to work with. It was evident that he was respected by his crew and treated them well. Their were no unexpected costs other than when I made upgrades. The quality of the workmanship and attention to detail throughout is superior! I would not hesitate for a minute to recommend Steve and Imagery Homes for your new home or addition! > It is truly a pure joy to come home everyday! **★★★★★ — Brian Inloes, Sept. 2019** > Imagery Homes was highly professional in all aspects of the remodel. The team did an outstanding job i keeping us updated on progress and timelines for installation. Steve's team did high quality work and addressed any concerns we had. I would highly recommend Imagery for any remodel product. We plan on having more work done and my first call will be to Imagery Homes. **★★★★★ — Jason Steichen, Jan. 2019** > Steve at Imagery Homes did a great job on our sport court addition. He helped bring our ideas to life, was easy to work with and the large project came in right on budget. We are very pleased with the finished product. **★★★★★ — HU-895338364, Jan. 2019** > We chose Imagery Homes to do our Bathroom remodel and couldn’t be more pleased with the outcome. Steve, the General Contractor, and his workers were professional, trustworthy, and always thoughtful in their interaction with us. We were most impressed by the quality of their work and their dedication to completing the project in a timely manner. In addition, project was kept within the proposed budget. **★★★★★ — Amanda, March 2018** > We worked with Steve to build our new home, and could not imagine going through the process with anyone else. He was very easy to work with, and very upfront about costs and changes - which are bound to happen during the construction process! Most importantly, he was great at communicating and keeping us updated throughout. All of the subs were also wonderful to work with, and you can tell they love what they do by the quality of their work. We absolutely love our home! **Comment from Imagery Homes:** > Amanda- Thank you very much for your kind words. It was a great experience to work with you as well! We hope you have years of wonderful memories in your new home! **★★★★★ — Rachel Weitzer, Dec. 2017** > We had started finishing our lower level with another contractor and it was a terrible experience. We were introduced to Steve after our other contractor was gone and I can't say enough good things about working with Steve. He had to tear down, repair and complete work that was done by our other contractor. Our lower level is now a wonderful space for our family. He is professional, thorough, dependable and does quality work. I don't write reviews for anything but I'm writing this because I know how important it is to work with good people and what can happen when you don't. I would recommend Steve/Imagery Homes to anyone looking for a contractor. **Comment from Imagery Homes:** > Rachel- Thank you for your positive comments! We are so happy we were able to help you gain the additional living space you had desired for your family! We hope you enjoy many years in your newly finished lower level! **★★★★★ — Brian & Nancy Jongetjes, Dec. 2017** > Steve and Britt were excellent to work with. We were kept well informed of all that was going on with our new home. Steve is very organized and kept the project moving right along. All of his sub contractors were also great to work with, and the quality of the work was outstanding. We recommend him highly! **Comment from Imagery Homes:** > Brian & Nancy- Thank you very much for your kind words. We truly enjoyed working with you both and are proud of the beautiful home you now have! May you have years of enjoyment with your family in your new home! **★★★★★ — Toni & Fred Kroeplin, July 2017** > Imagery Homes was simply outstanding and we would build with them again in a heartbeat. We started on schedule and finished on schedule without any major surprises. If anything didn't go as planned, we were not aware, Steve simply took care of it. All contractors were courteous, tidy, and very professional. All of the upgrades you would typically have to pay for were considered standard and already included. Allowances were more than sufficient and the quality is very high. We considered our budget to be frugal and choose quality over square feet. Our family of four absolutely LOVES our house and we would not change a thing. Thank you Steve and Britt for a wonderful building experience and beautiful place to call home! **Comment from Imagery Homes:** > Fred & Toni > Thank you very much for your kind words! It was such a pleasure to work with you as well on your new home! May you have many years of making great memories! **★★★★★ — Lisa Reinecke, March 2017** > I am a Realtor in the metro Milwaukee area and see a lot of builder's work in the marketplace. Without hesitation, I can recommend Steve to clients looking to do a custom build, and have the personal service from him from beginning to end. The clients I know that have worked with him have nothing but positive results on their projects, and he's always there to follow up even when the project is completed. He uses has the highest quality workmanship, and doesn't look to "upcharge" you for the best materials, as they are standard in his work. You will not regret working with Imagery Homes. **Comment from Imagery Homes:** > Lisa- Thank you very much for your kind words. We strive to have a good reputation in the industry, and appreciate when our peers acknowledge our work. Thank you! ## Selected projects - [Kitchen/Laundry Room/Master Addition](https://www.houzz.com/hznb/projects/kitchen-laundry-room-master-addition-pj-vj~2641823) - Location: Wauwatosa, WI - Photos: 12 - [5 Bedroom Custom Home](https://www.houzz.com/hznb/projects/5-bedroom-custom-home-pj-vj~2246199) - Location: Brookfield, WI - Photos: 19 - [Woodlawn Kitchen Remodel](https://www.houzz.com/hznb/projects/woodlawn-kitchen-remodel-pj-vj~6514356) - Location: Elm Grove, WI - Photos: 5 - [Elm Grove Modern Farm House](https://www.houzz.com/hznb/projects/elm-grove-modern-farm-house-pj-vj~6466667) - Location: Not specified - Photos: 8 - [Pewaukee Custom Home](https://www.houzz.com/hznb/projects/pewaukee-custom-home-pj-vj~1040445) - Location: Pewaukee, WI - Photos: 7 - Description: Beautiful custom split bedroom ranch with high-quality finishes built by Imagery Homes in 2013. - [Open Concept Ranch](https://www.houzz.com/hznb/projects/open-concept-ranch-pj-vj~2641776) - Location: Brookfield, WI - Photos: 12 - [Pewaukee Lake Home](https://www.houzz.com/hznb/projects/pewaukee-lake-home-pj-vj~6308484) - Location: Not specified - Photos: 2 - [Christine Lane Remodel](https://www.houzz.com/hznb/projects/christine-lane-remodel-pj-vj~6514375) - Location: Not specified - Photos: 5 - [Elm Grove Custom Home](https://www.houzz.com/hznb/projects/elm-grove-custom-home-pj-vj~1040439) - Location: Elm Grove, WI - Photos: 7 - Description: Charming custom home built to fit in wonderfully with its established neighborhood! Such wonderful character and unique old-world features! - [Camden Master Bathroom](https://www.houzz.com/hznb/projects/camden-master-bathroom-pj-vj~6564697) - Location: Not specified - Photos: 4 - [Delafield Kitchen Remodel](https://www.houzz.com/hznb/projects/delafield-kitchen-remodel-pj-vj~1082518) - Location: Delafield, WI - Photos: 8 - Description: Fabulous remodel modernized this open-concept Condominium. - [Merton Custom Home](https://www.houzz.com/hznb/projects/merton-custom-home-pj-vj~1048583) - Location: Hartland, WI - Photos: 17 - Description: Beautiful custom home in Southeast Wisconsin that has been meticulously decorated. Warm and inviting finishes make this home a splendid example of a home that can look beautiful and be functional all at the same time! - [Brookfield Custom Home](https://www.houzz.com/hznb/projects/brookfield-custom-home-pj-vj~1040448) - Location: Brookfield, WI - Photos: 5 - Description: Beautiful Chateau style home with barrel-vaulted ceiling and covered porch makes for a wonderful place to call home! - [Muskego Rec Room](https://www.houzz.com/hznb/projects/muskego-rec-room-pj-vj~471678) - Location: Muskego, WI - Photos: 4 - Description: Imagery Homes finished off this stunning Lower Level perfect for every family! The space includes a full bar, a TV viewing area, and a great spot for all types of games, including billiards and darts. - [Master Bath Remodel](https://www.houzz.com/hznb/projects/master-bath-remodel-pj-vj~148393) - Location: Hartland, WI - Photos: 2 - Description: Imagery Homes provided this beautiful Master bathroom remodel for the homeowners in Pewaukee, Wisconsin. Efficient and modern use of the existing space. - [Muskego Custom Home](https://www.houzz.com/hznb/projects/muskego-custom-home-pj-vj~1040458) - Location: Muskego, WI - Photos: 6 - Description: Beautiful Craftsman home built by Imagery Homes in Muskego, Wisconsin. Both the exteriors and interiors are filled with deep, warm earth tones representative of the Craftsman style. Split bedroom ranch, with finished off lower level with full exposure. - [Brookfield Kitchen Addition](https://www.houzz.com/hznb/projects/brookfield-kitchen-addition-pj-vj~1118822) - Location: Brookfield, WI - Photos: 5 - Description: Gorgeous remodeled kitchen helps update the kitchen, while providing an abundance of space for the family. Beautiful white cabinetry contrasts nicely with the dark wood floors and dark cabinetry of the island. Beautiful granite countertops throughout. - [Shorewood Kitchen Remodel](https://www.houzz.com/hznb/projects/shorewood-kitchen-remodel-pj-vj~148387) - Location: Shorewood, WI - Photos: 4 - Description: Beautiful Prairie style kitchen remodel in Shorewood, Wisconsin. Warm cabinetry was used with deep, rich counter tops to make a warm and inviting kitchen for all to gather! - [Brookfield Kitchen Remodel](https://www.houzz.com/hznb/projects/brookfield-kitchen-remodel-pj-vj~418961) - Location: Brookfield, WI - Photos: 6 - Description: Beautifully modernized remodeled kitchen in 1980's colonial home. The homeowner added granite counter tops, new painted cabinetry, and light fixtures the merged the old house with the new kitchen. - [Lake Home Remodel](https://www.houzz.com/hznb/projects/lake-home-remodel-pj-vj~1098772) - Location: Lake Mills, WI - Photos: 5 - Description: Beautiful arts & crafts remodel at a Wisconsin Lake Home. Natural light fills the space, highlighting the beautiful wood work and the stunning stone throughout the home. [See all 28 projects](https://www.houzz.com/professionals/design-build-firms/imagery-homes-pfvwus-pf~595949698) ## Frequently Asked Questions **Do you handle permitting and inspections for new home construction?** Absolutely. As your custom home builder, we manage the entire process from start to finish. This includes handling all necessary permitting and coordinating inspections to ensure your new home meets all local codes and standards, providing you with a seamless and stress-free building experience. **How do you structure pricing and contracts for new home builds?** We pride ourselves on being honest and upfront about all project costs and changes. While specific pricing and contract structures are tailored to each unique custom home project, our goal is always to provide high-end luxury without the high-end luxury price tag, ensuring transparency throughout the process. **Do you build fully custom homes?** Yes, absolutely! We specialize in building distinctive, fully custom homes. Our expertise lies in creating unique residences tailored precisely to your vision, ensuring every detail reflects your personal style and needs. We focus on excellence, integrity, and passion in every custom build. **Do you build new homes from the ground up?** Yes, we absolutely build new homes from the ground up. As a dedicated custom home builder, new home construction is one of our core services. We manage the entire process, bringing your dream home to life with superior quality and craftsmanship, from the foundation to the final touches. **Do you assist with lot selection or site evaluation?** Yes, we absolutely assist with practical advice and hands-on oversight throughout your custom home building journey, which can include guidance on lot selection and site evaluation. Our goal is to enhance your building experience from start to finish, ensuring the perfect foundation for your dream home. *FAQ content may be generated based on the Pro's Houzz profile and website.* ## Ideabooks - [Kitchens](https://www.houzz.com/ideabooks/118473710/list/kitchens) — 3 ideas - [Living Rooms](https://www.houzz.com/ideabooks/118094924/list/living-rooms) — 3 ideas - [Bar Areas](https://www.houzz.com/ideabooks/118472008/list/bar-areas) — 1 idea - [Staircases](https://www.houzz.com/ideabooks/62054527/list/staircases) — 14 ideas [See all 4 ideabooks](https://www.houzz.com/ideabooks/users/stevegoose) ## Community Q&A **Q: Fireplace Stone** *(in Photo Questions)* What is the name of the stone used in the fireplace? It looks great! A: The stone material came from Halquist Stone. The selection is the Geneva blend. **Q: Paint color?** *(in Photo Questions)* Love the house color. what color and company? warmly Julia A: The siding paint color is Hardi Color Plus - Mountain Sage **Q: vanity wood** *(in Photo Questions)* Hello, what type of wood is the vanity and what color stain is that? Thanks! A: The vanity is made from Maple wood. The stain color is a custom mix, so I don't have a specific color \#. **Q: Request for paint color** *(in Photo Questions)* What is the paint color? A: Sherwin Williams \# 7011 Natural Choice; eggshell is the paint color on the walls. Hope this helps! **Q: What wood are the cabinets made from? Drawers look two-toned.** *(in Photo Questions)* A: The cabinets are made from birch wood. **Q: Love the lights above the island!!** *(in Photo Questions)* Hi Steve, Was searching for lights and can't believe I found one of your remodels! Its beautiful. I love the lights above the island. I want to use above my large kitchen table. Do you have more info on them? Where I can get them? A: Hi Sally - I believe the light fixtures for this project came from BBC lighting in Milwaukee. This project was completed a few years ago, so I'm not sure if they are still available. Thanks - Steve --- *Source: Houzz professional profile. Reflects the profile as of 2026-08-15.*