---
title: "Simple Construct — General Contractors | Houzz"
canonical_html_url: https://www.houzz.com/professionals/general-contractors/simple-construct-pfvwus-pf~629382637
markdown_url: https://www.houzz.com/md/professionals/pf~629382637.md
entity_type: LocalBusiness
business_name: "Simple Construct"
category: ["General Contractors"]
image: https://st.hzcdn.com/fimgs/55a37c1900465de1_4646-w400-h400-b0-p0--.jpg
address: "San Diego, California 92104, United States"
latitude: 32.7454
longitude: -117.1272
phone: "(619) 342-6709"
website: http://www.simpleconstruct.net
rating: 5
review_count: 1
followers: 47
last_updated: 2026-08-31
---

# Simple Construct

Original Houzz profile: [Simple Construct](https://www.houzz.com/professionals/general-contractors/simple-construct-pfvwus-pf~629382637)

## Professional summary

- **Primary category:** General Contractors
- **Location:** San Diego, CA
- **Serves:** San Diego, University City, Chula Vista, El Cajon, La Mesa, Santee, National City, Point Loma San Diego, La Jolla, Spring Valley, Ocean Beach San Diego, Lemon Grove, Coronado, Casa de Oro-Mount Helix, Bonita, Hill Crest San Diego, Logan Heights San Diego, Mission Hills San Diego, Mission Valley San Diego, San Diego County, Tierrasanta San Diego
- **Houzz rating:** 5.0 out of 5 (1 review)

## About

### Houzz Badges

- Star Houzzer
- 1,000 Ideabook Saves

We provide beautiful custom plaster installed by skilled artisans. We are an artisanal company that installs bespoke, high-quality plaster finishes. As a small, owner-operated company run by visual artists with more than 20 years of construction experience, we are uniquely positioned to design and integrate beautiful, custom finishes into new construction or existing homes. 

We offer an unusually high level of service. The owners, Mike & Rebecca, will meet with you ahead of the project to get the details right, then will personally do the work, providing consistency and accountability. Your experience with us will be exceptional: personal, custom, and successful.

### Services Provided

- Bathroom Remodeling
- Kitchen Remodeling
- Natural Plasters
- Plastering

### Areas Served

- San Diego
- University City
- Chula Vista
- El Cajon
- La Mesa
- Santee
- National City
- Point Loma San Diego
- La Jolla
- Spring Valley
- Ocean Beach San Diego
- Lemon Grove
- Coronado
- Casa de Oro-Mount Helix
- Bonita
- Hill Crest San Diego
- Logan Heights San Diego
- Mission Hills San Diego
- Mission Valley San Diego
- San Diego County
- Tierrasanta San Diego

### Typical Job Cost

$2,000 - 10,000

Cost varies based on the type of plaster and project details. A simple, matte lime plaster for a living room will cost significantly less than water-resistant Tadelakt plaster for a shower.

## Business Details

| Field | Value |
| --- | --- |
| Business Name | Simple Construct |
| Address | San Diego, California 92104, United States |
| Phone | (619) 342-6709 |
| Website | http://www.simpleconstruct.net |
| License Number | B1053512 |
| Followers on Houzz | 47 |

**Social profiles:**
- Facebook — https://www.facebook.com/simple.construct?ref=hl

## Contact

- **Houzz profile:** [Simple Construct](https://www.houzz.com/professionals/general-contractors/simple-construct-pfvwus-pf~629382637)
- **Website:** http://www.simpleconstruct.net
- **Phone:** (619) 342-6709

## Credentials

**Certifications & Awards**
- Limestrong Recommended Installers, American Clay plaster Recommended Applicators, BPI Building Analyst & Envelope Professional certifications

## Reviews

**Overall rating: 5.0 out of 5 — 1 review**

### All 1 review

**★★★★★ — Priority 1 Project Management, Nov. 2016**

> I had the pleasure of working with Simple Construct on the construction of 4 straw bale residences for the nuns at Deer Park Monastery.  Not only are Rebecca and Mike experts at straw bale construction and green building technologies, they are passionate about Natural Building and committed to spreading these concepts to as many people as possible.  If you are interested in straw bale or any type of green and natural building, you must contact Simple Construct because you will not find a more experienced, committed or collaborative green builder in San Diego!

## Selected projects

- [Fallgren Naturally Healthy Strawbale Home](https://www.houzz.com/hznb/projects/fallgren-naturally-healthy-strawbale-home-pj-vj~2162561)
  - Location: Campo, CA
  - Photos: 26
  - Description: This 1,600 sq ft (interior), 2 bedroom, 1 bath home was completed in the spring of 2016 and features super-insulated strawbale walls, natural clay plasters, adobe mass accent walls, straw-clay partition walls, reclaimed wood, stained concrete floors, photovoltaics, hybrid heat pump water heater, efficient lighting, high fire-resistance, and an age-in-place layout. In 2018, this home became the first residential project in Southern California to be certified Zero Energy through the Living Buildin…
- [DaSilva American Clay Earth Plaster](https://www.houzz.com/hznb/projects/dasilva-american-clay-earth-plaster-pj-vj~79273)
  - Location: Not specified
  - Photos: 2
- [American Clay Earth Plaster](https://www.houzz.com/hznb/projects/american-clay-earth-plaster-pj-vj~79292)
  - Location: San Diego, CA
  - Photos: 12
- [Waverly Ave, La Jolla Remodel](https://www.houzz.com/hznb/projects/waverly-ave-la-jolla-remodel-pj-vj~7878767)
  - Location: San Diego, CA
  - Photos: 4

[See all 4 projects](https://www.houzz.com/professionals/general-contractors/simple-construct-pfvwus-pf~629382637)

## Ideabooks

- [Maehler Family Straw Bale Addition](https://www.houzz.com/ideabooks/78073722/list/maehler-family-straw-bale-addition) — 39 ideas
- [simpleconstruct's ideas](https://www.houzz.com/ideabooks/16890592/list/simpleconstruct-s-ideas) — 2 ideas

[See all 2 ideabooks](https://www.houzz.com/ideabooks/users/simpleconstruct)

## Community Q&A

**Q: Beautiful, what is the clay color?** *(in Photo Questions)*

A: Thanks for the compliment. This is a custom color mix of Acacia and Palomino.

**Q: Can I use American Clay over latex painted walls?** *(in Photo Questions)*

I'd appreciate any advice you have to offer.

A: Yes, but you must make sure the paint is firm and well attached, and you should use a sanded primer to help the clay grip the wall. Please see the guidelines on American Clay's website: http://www.americanclay.com/\#!systems/c193p

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*Source: Houzz professional profile. Reflects the profile as of 2026-08-31.*