--- title: "Visual Jill Inc. — Home Stagers | Houzz" canonical_html_url: https://www.houzz.com/professionals/home-stagers/visual-jill-inc-pfvwus-pf~662797940 markdown_url: https://www.houzz.com/md/professionals/pf~662797940.md entity_type: LocalBusiness business_name: "Visual Jill Inc." category: ["Home Stagers"] image: https://st.hzcdn.com/fimgs/2b63443c0c7f0c1a_2081-w400-h400-b0-p0--.jpg address: "1240 Dwight Way, Berkeley, California 94702, United States" latitude: 37.8656 longitude: -122.2851 phone: "(415) 302-6874" website: http://visualjill.com rating: 5 review_count: 20 best_of_houzz_awards: 7 followers: 484 last_updated: 2026-09-05 --- # Visual Jill Inc. Original Houzz profile: [Visual Jill Inc.](https://www.houzz.com/professionals/home-stagers/visual-jill-inc-pfvwus-pf~662797940) ## Professional summary - **Primary category:** Home Stagers - **Location:** Berkeley, CA - **Serves:** Oakland, Berkeley, Richmond, Alameda, San Pablo, El Cerrito, Albany, Emeryville, Piedmont, East Richmond Heights - **Houzz rating:** 5.0 out of 5 (20 reviews) - **Best of Houzz:** 7 awards (2014–2025), for Design, Service. ## About ### Houzz Badges - Star Houzzer - 5 Star Houzzer - Houzz Influencer - Recommended on Houzz - 25,000 Ideabook Saves Check out Visual Jill's featured article on Houzz - Houzz Tour: Modern With a View to Being Warm and Cozy! Copy and paste the link below to read more. http://www.houzz.com/ideabooks/56750566/list/houzz-tour-modern-with-a-view-to-being-warm-and-cozy Visual Jill is a Berkeley-based home staging firm. Founder and CEO Jill McCoy has always been inspired by her Scandinavian roots. Our style is "comfortable modern" -- we are known for our use of color (in home furnishings, artwork and accent walls) and our trademark is our unique mix of mid-century, new, repurposed, and one-of-a-kind items. ### Services Provided - Home Staging ### Areas Served - Oakland - Berkeley - Richmond - Alameda - San Pablo - El Cerrito - Albany - Emeryville - Piedmont - East Richmond Heights ## Business Details | Field | Value | | --- | --- | | Business Name | Visual Jill Inc. | | Address | 1240 Dwight Way, Berkeley, California 94702, United States | | Phone | (415) 302-6874 | | Website | http://visualjill.com | | Followers on Houzz | 484 | **Social profiles:** - Facebook — http://www.facebook.com/visualjill - Blog — http://visualjill.com ## Offers We share our retail discounts w/ clients ## Contact - **Houzz profile:** [Visual Jill Inc.](https://www.houzz.com/professionals/home-stagers/visual-jill-inc-pfvwus-pf~662797940) - **Website:** http://visualjill.com - **Phone:** (415) 302-6874 ## Credentials **Certifications & Awards** - Best of Houzz Service 2014-2018 - Featured on Dwell.com 3 times - **Best of Houzz:** 7 awards (2014–2025), for Design, Service. ## Reviews **Overall rating: 5.0 out of 5 — 20 reviews** ### Reviews **★★★★★ — Claire Taylor Design, Oct. 2017** > I met Jill a few years ago, and recommended her to a client who had just remodelled their San Francisco home. She was reasonably priced, humble, professional, friendly and was a pleasure to work with. I look forward to collaborating again! **★★★★★ — Anna Sophia, Sept. 2017** > Lauren did an excellent job helping us update several rooms in our very dated townhome. She very thoughtfully created designs with a particular attention to the fact that we have two small children and the result was a beautiful but also smart and functional space with which we are so thrilled. Additionally, she and Jill were both professional and a real pleasure to work with. I would definitely recommend Visual Jill to anyone who wants their home to look amazing. We love our "new" home! **★★★★★ — Vinylgrrl Lopez, July 2017** > Jill and Lauren are wonderful to work with. Our project with Visual Jill was in two phases. We needed their assistance with our kitchen backsplash , coordinating hardware and color. Fantastic jiob! We had to delay our project for personal reasons. And when we were ready to resume, there was an issue with ordering the tile. Lauren made phone calls and was able to locate some of the the last batch of the tile, but there was a catch. We had to get to the manufacturer before someone else bought it. Happy to say, we got there in time and saved about $1500! > > Our second phase was about final wall color in the adjacent living room, front door, bedroom and doing art displays. They also provided input on new furniture color and accents. We know what we like, but we can't pull it together. Jill and Lauren to the rescue. We highly recommend Visual Jill for your interior design project. **★★★★★ — K Y, April 2017** > Lauren @ Visual Jill did a fantastic job with our place in Orinda. We had very specific requirements heading into the project, and were only able to provide Lauren and her team @ Visual Jill with a few photographs of how we wanted our house to look like. Lauren was artistic and skilled enough to cater entirely to our every request, and was able to deliver on an identified style that we wanted the house to convey. > > The house was completely transformed in a matter of months, and the people at Visual Jill took care of everything—from planning to installation of all home décor/furniture items in the house. One thing I noticed was how the team @ Visual Jill were able to coordinate colors so perfectly. They were able to infuse a subtle brightness, utilizing refreshing colors with various furniture pieces throughout the house, giving it a very cheery and lively feel. What was most surprising was how the designers were able to implement the joyful nature of the color choices perfectly in harmony with some of the classy and modernistic furniture pieces. These elements really helped to give the entire house a sophisticated vibe with a tinge of classiness. > > In addition to everything, the team was also a pleasure to work with. There were many adjustments that had to be made overseas and communication was clear and coordinated in a timely fashion. I would definitely recommend them for future projects, as the whole team at Visual Jill clearly have very refined aesthetic tastes that can help you transform any space into a beautiful contemporary living environment. **Comment from Visual Jill Inc.:** > Thanks so much for the wonderful review you gave Lauren and the Visual Jill team. Lauren enjoyed creating a beautiful home for your family and is thrilled that you love the results. Your family gave very clear direction which made it a very smooth project. Thanks for taking the time in your busy schedule to write this review. Lauren is a fantastic designer and I am very lucky to have her on my team. Jill **★★★★★ — Unhei Kang, Jan. 2017** > Jill and her team are wonderful! She's helped my husband and I pick out interior and exterior paint colors, bathroom/kitchen tiles, and general sprucing up of our home (furnishing, art work, rugs, etc). She's also staged my client's homes with compliments galore! **★★★★★ — Joey Consos, Jan. 2017** > Visual Jill has staged a dozen homes for me and working with them is always a pleasure. They are friendly, professional, reliable and have a great sense of style. One thing unique to using Visual Jill for home staging is their amazing collection of one-of-a-kind artwork from several local artists. I always look forward to the day they arrive with their big van to watch my houses transform into colorful modern homes. **★★★★★ — Charity Ankrum, Dec. 2016** > Jill's crisp, clean aesthetic and incredible crew are always a home run. Our clients use her both for staging and selling their homes and for design. Jill really listens to her clients and does a great job of melding form and function. She has a gift for making careworn, poorly designed homes into really special personalized spaces that feel bright and new. She's always a delight to work with too! **★★★★★ — susanhelmrich, March 2016** > Jill McCoy and her team at Visual Jill are amazing. They are extremely professional and creative, but are open to working with my ideas and what I like. We are in the process of completely renovating every inch of my home and so far the results are extraordinary. I'm so excited at each step and can hardly wait what the finished product will look like. I can't recommend them highly enough. **★★★★★ — mike7261, Oct. 2015** > Lauren at Visual Jill did a fantastic job for us with a difficult task: taking a small bedroom with awkward dimensions and turning it into a space that a six-year-old boy and a three-year-old girl would actually want to share. Three months later, our kids are still happily co-habitating, and their room is a wonderful place to be (for kids and grown-ups alike). > > Lauren managed to maximize every square inch of the room, and make it all look great in the process. She made us a great Pinterest board with furniture ideas, plus a really amazing Photoshop mock-up of the room that showed exactly what the furniture would look like in the room, with new paint colors and all. Once we settled on final choices, she did all the ordering and connected us with a room painter. After we’d assembled all the furniture (this is time-consuming, so it’s worth bearing in mind that it falls outside the scope of Visual Jill’s services), Lauren and Jill came over to re-shelve the kids’ books, hang pictures, affix a very cool wall decal, and generally spiff the place up. > > Altogether a great experience working with Visual Jill, and we would definitely hire them for future projects. **Comment from Visual Jill Inc.:** > Thank you so much Mike! We love a good challenge, and you were a delight to work with. So glad the kids are happy! **★★★★★ — Lisa Olson, Oct. 2015** > Jill and Lauren did an amazing job helping us decorate our new modern home in San Francisco. We LOVE it! They were easy to work with, prompt and always helpful. I especially appreciated that they worked to incorporate some of our more traditional pieces into a harmonious modern feel. They did a good job of listening to our needs and wants and incorporating them into the final design. We couldn't be happier with our home! **Comment from Visual Jill Inc.:** > Ah Lisa, thanks for the nice feedback! We loved working with you and Tom. Your home is breathtaking and we're so glad you're happy. **★★★★★ — Parmis Rad, Sept. 2015** > We hired Visual Jill to help decorate our home. We are renting but were in much need of new furnishings as our previous items were not only an eyesore, they were terribly worn. This is the first time we used interior design services and I didn't know where to begin. My internet search left me feeling overwhelmed and ready to give up until I came across Visual Jill website. Seeing the wide range of projects that were stunningly beautiful and functional and the clear description of fees helped me overcome my hesitation and make the call. I couldn't be happier with my choice. > Jill and designer Lauren came over to our home for an initial assessment. We have young children and cats and I needed functional, easy to clean and durable items that were aesthetically pleasing. Lauren was the designer who worked with us and within days presented us with with beautiful designs and a very reasonable cost estimate. I also found a few items on my own and Lauren was very flexible and accommodating with my last minute requests. Once we received all our items, she came over to install a wall picture gallery and arrange the furniture. It was like watching an engineer, magician and artist rolled into one. Our home was transformed a couple of hours! The family room became playful and fun, the picture wall gallery was stunning, our entry hallway was inviting and and functional and our formal living room was elegant and modern. Coordinating and selecting all the elements, from textures, colors and combination of fabrics, leather, wood, glass and metal were indeed the work of a master and turned our house into a very enjoyable and beautiful home. > Jill and Lauren are honest, friendly, professional, very talented and fun to work with. I am almost sad the process is over! Of course we can't wait to work with them again in our future projects and I highly recommend Visual Jill to anyone decorating or staging a home. **Comment from Visual Jill Inc.:** > Thank you for your kind words Parmis! It was completely our pleasure, and YOU were fun to work with too! And we would love to help you out again sometime. Thank you. **★★★★★ — camoor2003, June 2015** > Last year, I moved back into a 1,500 square foot loft that need a complete overhaul. Jill and Lauren helped me through the entire process and not only did an amazing job, but made it fun! We communicated with photos and our opinions a great deal, but we also went shopping together. For me, it was a huge project and I was completed intimidated by it. But Jill and Lauren took the stress out of it, and transitioned my loft into a truly lovely living space. I highly recommend them, and I look forward to working with their team again on my next home project. They are fantastic! ## Selected projects - [Sophisticated Rockridge Home](https://www.houzz.com/hznb/projects/sophisticated-rockridge-home-pj-vj~6875633) - Location: Not specified - Photos: 12 - [Oakland Mid-Century House](https://www.houzz.com/hznb/projects/oakland-mid-century-house-pj-vj~5769701) - Location: Not specified - Photos: 6 - [Berkeley Modern Condos](https://www.houzz.com/hznb/projects/berkeley-modern-condos-pj-vj~5769691) - Location: Not specified - Photos: 12 - [Berkeley Staging](https://www.houzz.com/hznb/projects/berkeley-staging-pj-vj~5687678) - Location: Berkeley, CA - Photos: 11 - [Orinda Remodeling](https://www.houzz.com/hznb/projects/orinda-remodeling-pj-vj~5687687) - Location: Orinda, CA - Photos: 8 - [Mid-Century Danville Staging](https://www.houzz.com/hznb/projects/mid-century-danville-staging-pj-vj~5536299) - Location: Danville, CA - Photos: 15 - [Aquatic Residences, Berkeley](https://www.houzz.com/hznb/projects/aquatic-residences-berkeley-pj-vj~5516927) - Location: Berkeley, CA - Photos: 12 - [One of a Kind Modern Berkeley Home](https://www.houzz.com/hznb/projects/one-of-a-kind-modern-berkeley-home-pj-vj~2793763) - Location: Berkeley, CA - Photos: 16 - [Modern Ranch Home](https://www.houzz.com/hznb/projects/modern-ranch-home-pj-vj~2463705) - Location: Pleasant Hill, CA - Photos: 20 - [Berkeley Modern Townhouse](https://www.houzz.com/hznb/projects/berkeley-modern-townhouse-pj-vj~2793787) - Location: Berkeley, CA - Photos: 14 - [Piedmont Decorating](https://www.houzz.com/hznb/projects/piedmont-decorating-pj-vj~2865786) - Location: Piedmont, CA - Photos: 11 - [Modern Berkeley Apartment](https://www.houzz.com/hznb/projects/modern-berkeley-apartment-pj-vj~2793774) - Location: Berkeley, CA - Photos: 8 - [A Berkeley Home Swimming in Light](https://www.houzz.com/hznb/projects/a-berkeley-home-swimming-in-light-pj-vj~2306594) - Location: Berkeley, CA - Photos: 12 - Description: While most of our projects are modern, we enjoyed helping design this fantastic more traditional home in Berkeley. Our client, an avid swimmer, wanted a space that felt calm and serene—"like I feel at the beach", she said. We used a palette of soft grays, blues and whites to achieve her goal. - [Jill's Modern Berkeley Bungalow](https://www.houzz.com/hznb/projects/jill-s-modern-berkeley-bungalow-pj-vj~435751) - Location: Berkeley, CA - Photos: 25 - Description: Designer Jill McCoy and her husband renovated their small 1920s bungalow into a modern open-concept home. The open living/dining space has undergone two subtle color transformations: from green/chartreuse accent wall, art and highlights to blue art and accents. See what a difference color can make! - [Santa Rosa Retreat](https://www.houzz.com/hznb/projects/santa-rosa-retreat-pj-vj~2865833) - Location: Santa Rosa, CA - Photos: 9 - [Kitchens & Baths](https://www.houzz.com/hznb/projects/kitchens-and-baths-pj-vj~1709553) - Location: Berkeley, CA - Photos: 13 - Description: Here are some of the kitchens and baths we've designed over the past two years. - [New modern home full of natural wood, white walls and abundant light](https://www.houzz.com/hznb/projects/new-modern-home-full-of-natural-wood-white-walls-and-abundant-light-pj-vj~2241403) - Location: Oakland, CA - Photos: 13 - [Modern Eco-home in Oakland](https://www.houzz.com/hznb/projects/modern-eco-home-in-oakland-pj-vj~1331924) - Location: Oakland, CA - Photos: 22 - [New modern home in West Oakland](https://www.houzz.com/hznb/projects/new-modern-home-in-west-oakland-pj-vj~1709400) - Location: Oakland, CA - Photos: 10 - Description: This newly constructed modern home was designed by Matt Baran. - [San Francisco Home with a View](https://www.houzz.com/hznb/projects/san-francisco-home-with-a-view-pj-vj~1384102) - Location: San Francisco, CA - Photos: 10 - Description: We were delighted to help Tom and Lisa decorate and style their stunning modern home in San Francisco's Noe Valley. It was especially fun to style their personal mementos on their shelves and bookcases to show off their vibrant personalities! [See all 42 projects](https://www.houzz.com/professionals/home-stagers/visual-jill-inc-pfvwus-pf~662797940) ## Ideabooks - [COLOR!](https://www.houzz.com/ideabooks/50782020/list/color) — 11 ideas - [Kitchen ideas](https://www.houzz.com/ideabooks/7576381/list/kitchen-ideas) — 43 ideas - [Holiday](https://www.houzz.com/ideabooks/77856562/list/holiday) — 5 ideas - [Dream home](https://www.houzz.com/ideabooks/60805984/list/dream-home) — 2 ideas - [color palettes](https://www.houzz.com/ideabooks/40113908/list/color-palettes) — 28 ideas - [Offices](https://www.houzz.com/ideabooks/64090330/list/offices) — 3 ideas - [lauran's ideas](https://www.houzz.com/ideabooks/91494/list/lauran-s-ideas) — 86 ideas - [hardware](https://www.houzz.com/ideabooks/51842846/list/hardware) — 5 ideas - [Lighting](https://www.houzz.com/ideabooks/50781316/list/lighting) — 4 ideas - [Boho](https://www.houzz.com/ideabooks/50781262/list/boho) — 1 idea - [Wood](https://www.houzz.com/ideabooks/49636816/list/wood) — 1 idea - [Kids](https://www.houzz.com/ideabooks/34454078/list/kids) — 3 ideas - [kitchen's](https://www.houzz.com/ideabooks/20313362/list/kitchen-s) — 1 idea - [colors with brown shingles](https://www.houzz.com/ideabooks/3368950/list/colors-with-brown-shingles) — 6 ideas - [carolyn's bathroom](https://www.houzz.com/ideabooks/1191722/list/carolyn-s-bathroom) — 4 ideas - [bedroom](https://www.houzz.com/ideabooks/658854/list/bedroom) — 4 ideas [See all 16 ideabooks](https://www.houzz.com/ideabooks/users/visualjillberkeleystaging) ## Community Q&A **Q: Beautiful! Is the roof CLT?** *(in Photo Questions)* Beautiful home! I love these kind of roof/ceiling styles. How do you achieve the look? Is it CLT or something else? Thanks in advance! A: Hi Thanks for your question. I staged the house and don't know any thing about the construction. Jill **Q: Wall color** *(in Photo Questions)* What is the white that you used? Snowbound by SW? A: Super White PM-1 - Benjamin Moore **Q: Love the light fixture and paint!** *(in Photo Questions)* Can you share what light fixture model this is? What white paint did you use and is it the same throughout house? A: Thanks for your question. The light fixture is from CB2 and the paint color is BM Simply White. **Q: Can you tell me about this tile/brick? Source? Name? Thank you!** *(in Photo Questions)* A: Hi, This was the original brick fireplace that they painted. I'm sorry the contractor chose the color and I'm not sure what it is. We were responsible for the staging of the decor. Thanks for your question. **Q: What is the name of the color?** *(in Photo Questions)* I love the blue color on the wall A: It is a gorgeous blue. It's called Fairy Tale Blue 2055-50 from Benjamin Moore https://www.benjaminmoore.com/en-us/color-overview/find-your-color/color/2055-50/fairy-tale-blue?color=2055-50 **Q: railing is unique!** *(in Photo Questions)* What type of wire did you use in the railing? Was this a choice instead of traditional cabling? very cool! A: We only staged this house to sell. We weren't a part in the remodeling so I'm not sure on the type of wire used but it's like most standard cables that we see around the bay area. The wire is all horizontal and from the photo it looks like it's a box-detail but it's just the vertical siding of the house that makes it look like that. Thanks for the question! --- *Source: Houzz professional profile. Reflects the profile as of 2026-09-05.*