---
title: "PRIM — Interior Designers & Decorators | Houzz"
canonical_html_url: https://www.houzz.com/professionals/interior-designers-and-decorators/prim-pfvwus-pf~847882230
markdown_url: https://www.houzz.com/md/professionals/pf~847882230.md
entity_type: LocalBusiness
business_name: PRIM
category: ["Interior Designers & Decorators"]
image: https://st.hzcdn.com/fimgs/cb13dd1304223f65_3384-w400-h400-b0-p0--.jpg
address: "9 Glen Street, North Grafton, Massachusetts 01536, United States"
latitude: 42.2297
longitude: -71.7037
phone: "(508) 983-4905"
website: http://www.primrealdesign.com
rating: 5
review_count: 5
best_of_houzz_awards: 1
followers: 50
last_updated: 2026-09-21
---

# PRIM

Original Houzz profile: [PRIM](https://www.houzz.com/professionals/interior-designers-and-decorators/prim-pfvwus-pf~847882230)

## Professional summary

- **Primary category:** Interior Designers & Decorators
- **Location:** North Grafton, MA
- **Serves:** Boston, Worcester, Barnstable, Marlborough, Shrewsbury, Needham, Milford, Wellesley, Dedham, Westborough, Gardner, Holden, Grafton, Hopkinton, Auburn, Northbridge, Northborough, Millbury, Oxford, Southborough, Sutton, Westminster, Upton, West Boylston, Hamilton, Whitinsville, Mendon, Hopedale, Boylston, Sunderland, Cordaville, Charlton Depot, Cherry Valley, East Princeton, Linwood, Manchaug, North Grafton, North Oxford, North Uxbridge, South Grafton, Southboro, West Millbury, Winchendon Springs
- **Houzz rating:** 5.0 out of 5 (5 reviews)
- **Best of Houzz:** 1 award (2018), for Service.

## About

### Houzz Badges

- Star Houzzer
- 5 Star Houzzer
- Recommended on Houzz
- 1,000 Ideabook Saves

PRIM real life real design is an interior design and decoration company.  Founded 20 years ago as Custom Interiors, PRIM evolved to meet our clients changing lifestyles.  We are a full service design and decoration firm from scaled spatial planning to custom furniture, window treatments and home accessories.

### Services Provided

- Interior Design
- Bathroom Design
- Living Room Design
- Bedroom Design
- Color Consulting
- Space Planning
- Furniture Selection
- Kids Bedroom Design
- Dining Room Design
- Custom Cabinets
- Lighting Design
- Home Office Design & Construction
- Entry Design
- Custom Built-ins
- Playroom Design
- Project Management
- Custom Bathroom Vanities
- Custom Furniture
- Laundry Room Design
- Mudroom Design
- Nursery Design
- Custom Blinds & Shades
- Custom Home Bars
- Art Selection
- Guesthouse Design & Construction
- Universal Design
- Basement Design
- Custom Bookcases
- Custom Entertainment Centers
- Custom Rugs
- Custom Fireplace Mantels
- Custom Shelving
- Home Staging
- Holiday Decorating

### Areas Served

- Boston
- Worcester
- Barnstable
- Marlborough
- Shrewsbury
- Needham
- Milford
- Wellesley
- Dedham
- Westborough
- Gardner
- Holden
- Grafton
- Hopkinton
- Auburn
- Northbridge
- Northborough
- Millbury
- Oxford
- Southborough
- Sutton
- Westminster
- Upton
- West Boylston
- Hamilton
- Whitinsville
- Mendon
- Hopedale
- Boylston
- Sunderland
- Cordaville
- Charlton Depot
- Cherry Valley
- East Princeton
- Linwood
- Manchaug
- North Grafton
- North Oxford
- North Uxbridge
- South Grafton
- Southboro
- West Millbury
- Winchendon Springs

### Typical Job Cost

$100,000 - 5 million

Renovation and design projects range from small scale decoration to multi million dollar residential and commercial designs.

## Business Details

| Field | Value |
| --- | --- |
| Business Name | PRIM |
| Address | 9 Glen Street, North Grafton, Massachusetts 01536, United States |
| Phone | (508) 983-4905 |
| Website | http://www.primrealdesign.com |
| Followers on Houzz | 50 |

**Social profiles:**
- Facebook — www.facebook.com/primreallifedesign
- Blog — Www.primrealdesign.com

## Contact

- **Houzz profile:** [PRIM](https://www.houzz.com/professionals/interior-designers-and-decorators/prim-pfvwus-pf~847882230)
- **Website:** http://www.primrealdesign.com
- **Phone:** (508) 983-4905

## Credentials

**Certifications & Awards**
- Best of Houzz Service 2018.  Retail Fashion Merchandiser Readers Choice Award 2013 and 2014.  NCIDQ candidate.  NAPSA resource.  Boston Globe "one strong opinion" designer.

- **Best of Houzz:** 1 award (2018), for Service.

**Affiliations**
- [Rhode Island School of Design](https://www.houzz.com/hznb/professionals/schools-and-organizations/rhode-island-school-of-design-pfvwus-pf~1510685362)

## Reviews

**Overall rating: 5.0 out of 5 — 5 reviews**

### All 5 reviews

**★★★★★ — Pamela JustPamela, March 2020**

> Heather has an amazing gift to transform your home and office from ordinary to outstanding! From design to execution, she makes it fun and exciting. She works to create a plan of action with different options and varying budgets. I highly recommend Heather for your interior design project.

**Comment from PRIM:**

> Thank you Pamela!  From one creative to another, working with you is effortless and fun!  The design process should have a plan start to finish, making any necessary adjustments along the way.  it was a pleasure working with you in the studio!!!!!  All the best with your business!

**★★★★★ — Rooms with a View, April 2019**

> Working with Heather at PRIM over the years has allowed us help clients receive high-quality design in an approachable manner.  Her eye is unique and results in creative new installations we are proud to be a part of!

**★★★★★ — mshunney, Sept. 2017**

> If you are looking for professionalism, quality, and a beautiful outcome then PRIM is the company to hire.  I have used PRIM over the past 15 years for everything from a total room gut to changing a few things for an updated look.  Every project whether small or big has turned out  perfect.   If I could give a 10 star I would!   Love everything about PRIM's designs!

**★★★★★ — newhh1416, Nov. 2014**

> It is counterintuitive to think you should hire someone to decorate your personal space. After all, it's personal. It's very easy for my husband and I to see a piece of furniture and say whether we like it or not, and most of the time we're in agreement.  Then you ask if you think you're capable of putting together an entire room, accessories and all, within a budget, a fairly quick turn around, and can still be married at the end of it!  We hired PRIM!
> The first thing, and the best thing, Heather did was listen!  It is so easy, and I suspect common, for a designer to look at a space and want to develop it to their taste/portfolio.  Heather didn't do this.  Heather has the ability to gather the building blocks of what we like and put it all together. The most input we gave her was that we liked how we felt seeing certain spaces.  Be it a room at a 4 star hotel on Martha's Vineyard, or a picture in a magazine. She took the time to ask good questions, understand our personalities and life, which made it possible for her to put together two rooms that evoke timeless serenity.  Those rooms would not have come together the way they did without her.  Sometimes you don't know what you don't know until you have a talented expert to help clarify it.
> We know hiring PRIM was the right decision because we still love entering the rooms that Heather designed, and because we're still happily married!

**Comment from PRIM:**

> Many thanks and my gratitude for working with wonderful people like you and your husband.. Best - Heather

**★★★★★ — Purple Rose Home, Sept. 2014**

> Working with Heather from Prim is both inspiring and exciting. Our day becomes a little brighter when comes through the doors to our shop. Decisions are always perfect and without hesitation. Some designers do the same look over and over, but not Heather. Finished projects are always unique and never repetitive or cookie cutter. She is not afraid to cross the barriers of style and mix and match design aesthetics. Her eye for style is spot on and her customers are lucky to have such a talent guiding them through the design process.

**Comment from PRIM:**

> Many thanks to you Kim  and Purple Rose Home for your amazing accessories and great ideas.  It is always a pleasure to stop in to your store.. I always find what I am searching for..

## Selected projects

- [PRIM Studio Space](https://www.houzz.com/hznb/projects/prim-studio-space-pj-vj~6123642)
  - Location: Not specified
  - Photos: 26
- [Modern Makeover](https://www.houzz.com/hznb/projects/modern-makeover-pj-vj~6123666)
  - Location: Not specified
  - Photos: 3
  - Description: A fresh perspective with paint. Rather than renovate, the PRIM team utilized paint, stone, and light carpentry to transform a dated family room into a modern, functional space for a wonderful family. Clients own art collection.
- [Historic Home, Fresh Color](https://www.houzz.com/hznb/projects/historic-home-fresh-color-pj-vj~6123697)
  - Location: Westborough, MA
  - Photos: 4
  - Description: A historic house with fresh pops of color. Top to bottom renovation with the clients personal art and photography. This husband and wife are a dynamic duo. Multi talented with amazing eyes for detail!
- [Lux Master Bathroom Renovation](https://www.houzz.com/hznb/projects/lux-master-bathroom-renovation-pj-vj~6123218)
  - Location: Hopkinton, MA
  - Photos: 10
- [Corporate Lounge](https://www.houzz.com/hznb/projects/corporate-lounge-pj-vj~6123154)
  - Location: Framingham, MA
  - Photos: 2
- [Colorful Family Room](https://www.houzz.com/hznb/projects/colorful-family-room-pj-vj~2679701)
  - Location: Westborough, MA
  - Photos: 5
- [Sophisticated office](https://www.houzz.com/hznb/projects/sophisticated-office-pj-vj~2679728)
  - Location: Westborough, MA
  - Photos: 3
- [Barn Office](https://www.houzz.com/hznb/projects/barn-office-pj-vj~2679712)
  - Location: Grafton, MA
  - Photos: 5
- [Suburban Redecoration](https://www.houzz.com/hznb/projects/suburban-redecoration-pj-vj~2679693)
  - Location: Northborough, MA
  - Photos: 5
- [Master Bath Redux](https://www.houzz.com/hznb/projects/master-bath-redux-pj-vj~1616040)
  - Location: Westborough, MA
  - Photos: 5
- [Garden Shed](https://www.houzz.com/hznb/projects/garden-shed-pj-vj~1149261)
  - Location: Not specified
  - Photos: 4
- [Master Attic Bath](https://www.houzz.com/hznb/projects/master-attic-bath-pj-vj~709577)
  - Location: Not specified
  - Photos: 4
- [Serene master bedroom](https://www.houzz.com/hznb/projects/serene-master-bedroom-pj-vj~747085)
  - Location: Not specified
  - Photos: 4
- [Gallery wall - Guest Bath](https://www.houzz.com/hznb/projects/gallery-wall-guest-bath-pj-vj~725766)
  - Location: Not specified
  - Photos: 3
- [Cobblestone farmhouse](https://www.houzz.com/hznb/projects/cobblestone-farmhouse-pj-vj~717923)
  - Location: Not specified
  - Photos: 11
- [Sophisticated Kitchen](https://www.houzz.com/hznb/projects/sophisticated-kitchen-pj-vj~717919)
  - Location: Not specified
  - Photos: 1
- [Ladies Office Retreat](https://www.houzz.com/hznb/projects/ladies-office-retreat-pj-vj~717913)
  - Location: Not specified
  - Photos: 1
- [Updated Farmhouse Basement](https://www.houzz.com/hznb/projects/updated-farmhouse-basement-pj-vj~709924)
  - Location: Not specified
  - Photos: 3
- [Basement guest room](https://www.houzz.com/hznb/projects/basement-guest-room-pj-vj~709906)
  - Location: Not specified
  - Photos: 1
- [Family Room](https://www.houzz.com/hznb/projects/family-room-pj-vj~709242)
  - Location: Not specified
  - Photos: 1

[See all 20 projects](https://www.houzz.com/professionals/interior-designers-and-decorators/prim-pfvwus-pf~847882230)

## Ideabooks

- [Bathrooms](https://www.houzz.com/ideabooks/32475057/list/bathrooms) — 36 ideas
- [kitchens](https://www.houzz.com/ideabooks/32504669/list/kitchens) — 29 ideas
- [condos](https://www.houzz.com/ideabooks/52168600/list/condos) — 3 ideas
- [Master bedrooms](https://www.houzz.com/ideabooks/32415652/list/master-bedrooms) — 8 ideas
- [hallways](https://www.houzz.com/ideabooks/32504824/list/hallways) — 9 ideas
- [Family Rooms](https://www.houzz.com/ideabooks/34195122/list/family-rooms) — 9 ideas
- [closets](https://www.houzz.com/ideabooks/32504666/list/closets) — 6 ideas
- [Client Bathroom](https://www.houzz.com/ideabooks/47125167/list/client-bathroom) — 6 ideas
- [outdoors](https://www.houzz.com/ideabooks/32504839/list/outdoors) — 2 ideas
- [dining rooms](https://www.houzz.com/ideabooks/32504805/list/dining-rooms) — 3 ideas
- [Children's rooms](https://www.houzz.com/ideabooks/34195447/list/children-s-rooms) — 7 ideas
- [laundry](https://www.houzz.com/ideabooks/32504696/list/laundry) — 5 ideas
- [Holiday decor](https://www.houzz.com/ideabooks/34196233/list/holiday-decor) — 1 idea
- [Basements](https://www.houzz.com/ideabooks/34195280/list/basements) — 2 ideas
- [office](https://www.houzz.com/ideabooks/32504862/list/office) — 2 ideas
- [Fashion inspiration](https://www.houzz.com/ideabooks/32997923/list/fashion-inspiration) — 16 ideas
- [Cobblestone House](https://www.houzz.com/ideabooks/32279237/list/cobblestone-house) — 31 ideas
- [great rooms](https://www.houzz.com/ideabooks/32504769/list/great-rooms) — 2 ideas

[See all 18 ideabooks](https://www.houzz.com/ideabooks/users/primreallifedesign)

## Community Q&A

**Q: Show us your Chaddock** *(in Photo Questions)*

Thank you for using the Heath Stools in this beautiful kitchen space, Sophisticated Kitchens. We are starting a blog. Please let us know if there are additional projects using our products that we might feature. Thank you.

A: Beautiful, timeless furniture... It's always a pleasure using Chaddock Furniture in a space.

**Q: walls** *(in Photo Questions)*

what color are the walls? love them!

A: Floor lovers... Lay the tile in a random pattern for a more natural look. I did a light gray grout and should have done a darker color closer to the tile color for a more natural wood floor appearance. Tile is fine timber bark non-rectified 6x26...

**Q: Love that chandelier** *(in Photo Questions)*

I love the way it drips down in front of the loose flat romans. Like a slink shirts with a dramatic necklace.  All looks great with our bench!!

A: Thank you Kim.... The fixture is a new style and an interesting flush mounted chandelier.. Of course the bench was a winner from PRH!!!

---

*Source: Houzz professional profile. Reflects the profile as of 2026-09-21.*
