Lehman Renovation Contemporary Living Room, Chicago
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Living room - contemporary living room idea in Chicago — Houzz
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While the architectural style and age of the home play a role in the look of a staged room, other factors come into play with staging. The style is dependent on market trends, the likely buyer pool and demographic information. DeCapua says stagers glean this information from real estate agents or from prior stagings in the area. Her Los Angeles market is made up of thousands of different cities, neighborhoods and districts — and each one is unique. “Each home receives an appropriate style of staging,” she says. “For instance, an urban downtown loft gets a trendy look, while a San Fernando Valley home will be more family-friendly.”Another plus is the vast inventory of stylish furniture and accessories home stagers have at their fingertips, something a homeowner selling a home is unlikely to spring for. For example DeCapua says she recently put a blush-pink sofa in a luxury condo, and indigo lounge chairs paired with an orange midcentury modern sofa in a more contemporary space. “All-neutral staging is a thing of the past,” she says. “When we started in this industry eight years ago, we saw a lot of blandness. But that has really changed. Now staging is hip, at times brightly colored and often full of personality, but it has to be tempered with good taste and an assemblage of furniture, decor and art that speaks to potential buyers in a powerful way.”