Houzz is the leading platform for home remodeling and design, providing an all-in-one software solution for industry professionals and tools for homeowners to update their homes from start to finish. Using Houzz, people can find ideas and inspiration, hire professionals, and shop for products. As part of the Houzz platform, Houzz Pro provides home industry professionals with a business management and marketing SaaS solution that helps them to win projects, collaborate with clients and teams, and run their business efficiently and profitably.
Our “Platform” is made up of www.houzz.com, www.ivy.co, and all of the related websites, mobile apps, products, software, services, programs, and networks offered by Houzz, including our plug-ins and browser extensions.
The terms “we,” “us,” “our,” or “Houzz” refer to the “Houzz Group,” including Houzz Inc., Houzz Shop LLC, and their corporate affiliates. By “you,” we are referring to visitors and users of any part of our Platform.
The term “merchant” includes sellers and vendors of products available on the e-commerce marketplace on the Platform.
1. Collection of Information
We collect personal information that you provide us, from third parties, and automatically when you use our Platform. We collect information associated with your device using cookies and similar technologies. We may also receive information about your location.
Information You Provide Us
We collect information that you provide us, including your account and profile information, content you submit or post to our Platform, your purchase information, your communications, and information you provide to us as part of surveys and contests.
Account and Profile Information. When you create an account on our Platform, we collect information you provide us, like your name, email address, interests, gender, age, and profile information. If you are a professional, you may also provide us information related to your business, including a business description and areas served.
Purchases. If you purchase or sell products or services or make or receive payments within our Platform, we collect certain information in order to complete your purchases, sales, and payments, such as your phone number, address, and payment method (for example, credit card or bank account information). If you participate in our Trade Program or Business Program, you may be asked to provide proof that you are eligible for the program or for a tax exemption.
Surveys and Contests. If you participate in our surveys, contests, or promotions, we will collect the information you provide to us.
Information from Others
We collect information that others make available to us, including information from other platforms, publicly available information, information from other users of our Platform, information from our partners, service providers, and corporate affiliates, and information from third-party sites.
Other Platforms. We may receive information about you from third-party platforms when you allow the third-party platform to share this information with us or allow Houzz to obtain this information from the third party. For example, we may receive information such as your name, email address, and profile photo when you sign-up for our Platform through Facebook, Google, or Apple. We may also receive information about you when you upload your contacts from your third-party email service; use our Platform (or a third-party integration on our Platform) to manage your calendar on another platform or to manage and send communications (e.g., email or text messages).
Publicly Available Information. If you are a professional, or merchant we may collect information about you from publicly available sources and where permitted by applicable law or, with your permission, make it available as part of our Platform. For example, we may receive your name and contact information from industry associations and dealer networks in which you participate and display your affiliation with these organizations. We also may collect and display the details of any license you have using publicly available records.
Other Users and Customers. Others may post content on our Platform that includes information about you (for example, as part of photos, stories, and reviews) or provide us your information in connection with using our Platform (e.g., to manage their business, organize photoshoots of their projects, participate in referral programs, and to advertise through our Platform). In order to enhance the quality of our Platform, professionals and sellers on our Platform may provide us information about your engagement with them, including whether you have contacted them or responded to them, whether your project has been completed, and whether you have received a product you have ordered. If you are a professional or merchant, Platform users and visitors may provide us with feedback and public reviews about you.
Our Partners and Service Providers. We may receive information about you from our partners and service providers. For example, our payment processors may update your payment information, advertising partners may help us send communications to your address, and third parties may help us prevent fraud by verifying your contact information. In addition, our banking partner that issues the Houzz credit card(s) may provide us with information regarding whether you have such a card, related to any card reward or loyalty program, or resulting from prescreening you for card offers.
Houzz Group. In accordance with applicable laws and subject to this and additional privacy policies, Houzz Group entities may receive information about you from other Houzz Group entities.
Automatically Collected Information
Each time you access the Platform, information is sent to our server by your Internet browser or app and stored in our log files. We collect information about your use of our Platform, including your search activity, the pages you view, the date and time of your visit, and if you use our browser extensions, the content you interact with on third-party sites (for example, if you save an image from a third-party site to your Houzz account), and how you navigate and interact with a page or screen. We also collect information that your device provides to us in connection with your use of our Platform, such as your browser type, type of device, browser language, IP address, mobile carrier, unique device identifier, and requested and referring URLs.
Cookies and Similar Technologies
We will receive your device's location if you enable this through your browser or mobile device. We may infer your general location from your IP address. You may also choose to provide us your location information by inputting this information in our Platform, including in your Houzz settings, Ivy settings, or when you checkout as a shipping or billing address.
2. Use of Information
We use the personal information we collect to provide, support, and personalize our Platform and to communicate with you about our Platform (on and off our Platform). The ways we do this include the following:
- to provide and improve our Platform and its features and functionality, including to display content you post publicly, fulfill your purchases through our Platform, process, store, and deliver your communications; to provide customer service and support; to respond to your inquiries or requests; to back-up our systems; and to improve the security of our Platform;
- to evaluate use of our Platform for our business purposes and to provide and improve our products and services, including new and co-branded products and services and our Platform's functionality;
- to personalize your experience, such as tailoring the content and information made available to you and our support services;
- to display relevant or targeted advertising (on our Platform and third-party sites) for us and other businesses and to evaluate the success of such advertising;
- to provide feedback to professionals and merchants on our Platform;
- to perform research and analysis for our business purposes and to conduct journalist research; and
- to award badges and similar designations and if you decide to participate, to administer surveys, contests, and promotions.
If you provide us information about your contacts (for example, when you sign up for our Platform through Facebook), in order to facilitate a more connected experience, we may inform your contacts who have accounts on our Platform that you also have joined our Platform and follow them on your behalf so that you may view their public activities on our Platform.
We may use your communications generally for quality assurance purposes and training, and to improve our products and services. We may use your communications to understand and help manage the quality of requests received, and responses sent, by professionals and sellers on our Platform and to provide them with feedback. We may use automated technology to review your communications and improve user experience. Learn more.
We may use your log-in information, cookie information, device information, IP addresses, and other information to identify you and log your use across devices, our Platform, and third-party sites. We may use this information to personalize your experience on our Platform.
For your convenience, we and our payment processors will store information about the payment method you use in connection with the Platform. Note that while our payment processors may store your complete credit card number, Houzz does not. You may remove or change your payment method on Houzz through your settings. If you would like to change your payment method on Ivy and you use a credit card, please go to your Ivy settings.
If you make purchases on Houzz as a visitor and subsequently create an account, for your reference, we will make information available to you about any prior purchases completed using the email address for your account.
If you are a client on Ivy, we use your information to show you all of your payments, as well as invoices, proposals, retainers, and similar documents on a per-project basis.
3. Sharing Your Information
We do not rent or sell your personal contact information (such as your email address associated with your account registration) to third parties to use for their direct marketing purposes. We share personal information in the following ways:
Platform Visitors and Users
One of the main purposes of having a Houzz account is to share home renovation and design ideas with others. Through Houzz, others have the ability to find, contact, view, and follow your profile and public activity on Houzz (for example, if you "like'' content on our Platform or if you create an ideabook and do not mark it private) and link it to your username. You can customize your Houzz profile and whether users may follow you through your Houzz settings. Your Houzz content (for example, ideabooks, photos, notes on others' photos, projects, discussions, and social media profiles), followers, and others you follow are publicly viewable on the Platform and open to comments by other Houzz users. If you would like to make certain of your content private, please click here for more information. If you are a professional, or merchant on Houzz, we may also display the following information in order to help visitors and users evaluate you: aggregated information on our Platform about your Platform activity (e.g. response rate), and information that is publicly available from third parties.
Professionals, Merchants, and Other Businesses on our Platform
Service Providers and Partners
In addition, we may share information about you with third-party platforms when you allow the third-party platform to receive this information from us or allow Houzz to share this information with the third party. Our Platform may include third-party social media features and other third-party plug-ins and widgets. When these features are displayed on our Platform, they are operated or hosted by third parties. We are not responsible for these third parties and third-party platforms, so please carefully review their privacy policies and your permissions granted to these third parties and platforms. For example, you may sign-up for our Platform through Facebook, Google, or Apple.
Advertisers and Ad Networks
We use advertising networks and partners to serve advertisements for us and other businesses, including interest-based advertising, on third-party sites and to assist us in evaluating the effectiveness of our advertising. We may also work with advertising networks and partners to serve ads on our Platform and to communicate with you at the addresses they have for you. We may provide advertising networks, advertising partners, and businesses advertising on our Platform with aggregate information but other than hashed information or device identifiers, we do not disclose your name, contact information, or other personal information. For example, we may provide a hashed version of your email address or other information to advertising networks (e.g., Facebook and Google) to serve advertisements to you or others. To opt-out of the use of your information for this purpose, please send a request as provided under the Contact Us section.
Corporate Affiliates and Business Transfers
An essential part of our services that you sign up for when you create an account on our Platform is to receive communications from us or our professional partners through email, phone call, and text message, or through our Platform. If you use our mobile app, these communications also include push notifications. We communicate with you about your account, privacy, use of the Platform, including interactions with your content (for example, if others "like" your ideabook, respond to your comment, or if you earn a badge on our Platform), news relating to the Platform, its features and industry developments, and communications concerning promotions run by us or third parties. We also ask for your feedback about your experience in connection with our Platform or about your home renovation and design plans. In accordance with applicable law, we or our professional partners may send you marketing communications (e.g., with tips, offers, and similar services). These communications may feature us, our Platform, co-branded products and services, professionals, merchants, and other businesses on our Platform.
If you provide us your phone number, we and our professional partners may call you or send you text messages to help you with using the Platform (e.g., to discuss your home remodeling or design project, to find professionals, or to assist with your order or if you are a professional, to find products or to provide you tips about your professional profile). If you are a professional or other business, we may use your contact information (whether publicly available or provided to Houzz) to call and otherwise contact you about our Platform, including to market and sell our products or services or those available on our Platform.
You may change your communication preferences at any time through your Houzz settings if you have a Houzz account and your Ivy settings if you have an Ivy account, and you may also opt-out of similar types of marketing emails from us directly through the email. To opt-out of our text messages at any time, you can follow the instructions provided in the text message, which typically is to reply “STOP.” You may opt-out of sales and marketing phone calls from us by letting us know during the call or by contacting us as described in the Contact Us section. Please be aware that you cannot opt-out of receiving necessary account- and privacy-related messages from us. If you wish to stop receiving push notifications from us, you can turn off push notifications for the mobile application in the settings of your mobile device.
Our Platform also allows you and others to send messages and make calls in our Platform, share content with others outside our Platform, and if you make your contact information available, for others to contact you outside of our Platform.
5. Your Choices and Rights
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. We may ask you to verify your identity in order to help us respond to your request securely and efficiently.
Even where not legally required, we will use reasonable efforts to complete requests to access or delete your personal information. You may request to receive a copy of your Houzz information through your Houzz settings and clicking on Download a Copy of your Data. You may also access both your Houzz and Ivy information by contacting us as provided in the Contact Us section. To request permanent deletion of your personal information, please contact us as described in the Contact Us section or go to your Houzz settings and click on Delete my Houzz Account as further outlined here.
To edit your personal information, you can manage your profile in your Houzz settings and Ivy settings. You may also contact us about correcting or updating your personal information (including your marketing preferences) using the methods provided in the Contact Us section. We will consider your request in accordance with applicable laws.
6. Account Termination and Data Retention
We will keep your personal information only for as long as necessary to fulfill the purposes for which we are processing your personal information unless the law permits or requires us to retain your personal information for a longer period. For example, we may need to keep your personal data to provide services on our Platform or to defend future legal claims. We also will retain de-identified information after your account has been deleted. Information you have shared with others will remain visible after your account has been deactivated or deleted and after the information has been deleted from your own profile or account. We do not control information or content that others have copied out of our Platform. Please note that copies of information that you have updated, modified, or deleted may continue to reside in our systems for a period of time, and we may maintain copies of this information as part of our business records.
Our Platform is intended for general audiences and is not directed to children under 18. We do not knowingly collect personal information from children under 18. In the event that we learn that we have collected personal information from a child under age 18, we will take reasonable steps to delete that information. If you become aware or believe that a child has provided us with personal information, please contact us as provided in the Contact Us section.
8. Data Security
We use reasonable measures to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, and destruction, taking into account the risks involved in the processing and the nature of the personal information.
10. Contact Us
- If you are an Ivy user, please email us at firstname.lastname@example.org;
- if you are a Houzz user and a resident of the European Economic Area, please email us at EUprivacy@houzz.com;
- all other Houzz users, please email us at email@example.com.
You may also reach our Privacy team by mailing us at our address at Houzz Inc., 285 Hamilton Avenue, 4th Floor, Palo Alto, California 94301, USA, Attn: Privacy.
11. International Transfers of Personal Information
Houzz may process your personal data among affiliates of the Houzz Group outside your local jurisdiction. Many of Houzz's third-party processors also are based in different jurisdictions.
Historically, Houzz has complied with the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information (as defined in these Frameworks) transferred from countries in the European Economic Area (“EEA”), United Kingdom (”UK”), and Switzerland, as applicable, to the United States. On July 16, 2020, however, the Court of Justice of the European Union issued a judgment declaring as “invalid” the European Commission’s Decision (EU) 2016/1250 of 12 July 2016 on the adequacy of the protection provided by the EU-U.S. Privacy Shield. As a result of that decision, the EU-U.S. Privacy Shield Framework is no longer a valid mechanism to comply with EU data protection requirements when transferring personal data from the European Union to the United States. That decision does not relieve participants in the EU-U.S. Privacy Shield of their obligations under the EU-U.S. Privacy Shield Framework.
Access and Choice
EEA, UK, and Swiss individuals have the right to obtain our confirmation of whether we maintain personal information relating to them. As an individual from the EEA, UK, or Switzerland, you may also request to correct, amend, or delete the personal information we hold about you. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate personal information, should direct their query as provided in the Contact Us section.
You can manage your profile and settings within our Platform.
European Union, UK, and Swiss individuals with privacy inquiries or complaints should please contact us first as described in the Contact Us section.
12. Additional Information for Individuals in California, Virginia, Colorado, and Connecticut
This section provides notice and specific information to consumers in California, Virginia, Colorado, and Connecticut, including information required by the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively "CCPA"), the Virginia Consumer Data Protection Act, the Colorado Consumer Privacy Act (effective July 1, 2023), and the Connecticut Data Privacy Act (effective July 1, 2023). Please note that the notice, information, and rights for residents in Colorado and Connecticut are only effective July 1, 2023.
In addition to the rights described above and in the Your Choices and Rights section, California residents may also, subject to certain exceptions, request us to provide information about how we have used and shared your personal information. Residents of California, Virginia, Colorado, and Connecticut also have the right to request correction of inaccurate personal information. Residents of Virginia, Colorado, and Connecticut have the right to confirm whether Houzz is processing their personal information. Please submit these requests for information, as well as requests to access, correct, or delete your information, through this online support form, through your privacy settings, or by emailing us at firstname.lastname@example.org. Residents of Virginia, Colorado, and Connecticut may appeal Houzz’s decision regarding their request by contacting us at email@example.com. Consistent with applicable privacy laws, except to the extent reasonably related to the value of your personal information, we will not treat you differently for exercising your rights under these laws.
Your authorized agent may exercise your data protection rights on your behalf via this online support form or by emailing us at firstname.lastname@example.org. We may still require you to directly verify your identity and confirm that you have provided the authorized agent permission to submit the request. Whether you submit your request directly or through an authorized agent, generally, the only means Houzz has to verify your identity is for you to respond to a specific Houzz email from the Houzz support team from the email address associated with your Houzz account or to click a confirmation or similar button in a specific Houzz email from the email address associated with your Houzz account.
We collect, use, and disclose personal information for the following purposes:
- to provide and improve our Platform and its features and functionality;
- to evaluate use of our Platform for our business purposes and to provide and improve our products and services;
- to personalize your experience;
- to display relevant or targeted advertising (on our Platform and third-party sites) for us and other businesses and to evaluate the success of such advertising;
- to provide feedback to professionals and merchants on our Platform;
- to perform research and analysis for our business purposes and to conduct journalist research;
- to award badges and similar designations and if you decide to participate, to administer surveys, contests, and promotions;
- to inform your contacts who have accounts on our Platform that you also have joined our Platform and follow them on your behalf so that you may view their public activities on our Platform;
- to provide quality assurance purposes and training;
- to understand and help manage the quality of requests received, and responses sent, by professionals and sellers on our Platform and to provide them with feedback;
- to review your communications and improve user experience, including using automated technology. Learn more.
- to identify you and log your use across devices, our Platform, and third-party sites;
- to store information about the payment method you use in connection with the Platform;
- to make information available to you about any prior purchases completed using the email address for your account if you make purchases on Houzz as a visitor and subsequently create an account; and
- to show you all of your payments, as well as invoices, proposals, retainers, and similar documents on a per-project basis if you are a client on Ivy.
|Categories of Personal Information we Collect||Disclose for a business purpose||Sharing for behavioral targeted advertising||Disclose for valuable services||Third Parties to which we Disclose Personal Data||Disclose for money||Intended Data Retention Period|
|Identifiers (for example, real name, address, email address, account name, user ID, device identifiers, IP address, or other similar identifiers)||Yes||Yes||Yes (e.g. advertising)||Professionals, vendors and sellers on our Platform, advertising providers, and other service providers
||No||As long as the account is active or as legally required or permitted|
|Customer Records (for example, customer records containing personal information, such as name, signature, address, telephone number, bank account number, credit card number, debit card number, or any other financial information)||Yes||No||No||Professionals, vendors and sellers on our Platform, and other service providers, except for payment information which will be only shared with payment processors||No||As long as the account is active or as legally required or permitted|
|Protected Classifications (for example, gender, age, and ethnicity)||No (except gender and ethnicity may be published at your direction)||No||No||N/A||No||As long as the account is active or as legally required or permitted|
|Commercial Information (for example, records of products, services purchased or considered, and purchase preferences)||Yes||Yes||Yes (e.g. advertising)||Professionals, vendors and sellers on our Platform, advertising providers, and other service providers||No||As long as the account is active or as legally required or permitted|
|Internet Activity Information (for example, browsing history, search history, and interactions with an Internet website, application or advertisement)||Yes||Yes||Yes (e.g. advertising)||Professionals, vendors and sellers on our Platform, advertising providers, and other service providers||No||As long as the account is active or as legally required or permitted|
|Audiovisual (for example, audio, photos, videos, or similar information)||Yes (only if you choose to provide this information)||No||No||N/A||No||As long as the account is active or as legally required or permitted|
|Precise Geolocation Data (for example, latitude/longitude from a particular device)||No||No||No||N/A||No||As long as the account is active or as legally required or permitted|
|Work History (for example, professional or employment-related information)||Yes (if this information is provided)||No||No||N/A||No||As long as the account is active or as legally required or permitted|
|Inferences (for example, inferences drawn from any of the information identified above to create a profile about a consumer reflecting preferences and behavior)||Yes||No||No||N/A||No||As long as the account is active or as legally required or permitted|
Effective January 1, 2023
Click here for the prior revision (modified August 30, 2021)