Best Practices for Following Up on Your Leads
Houzz Pro is here to help you get the most out of your leads. Follow these tips for a better leads experience.
1. Follow up with your leads as soon as possible.
Being quick to respond to your leads puts a positive impression in the homeowner's mind so they see you as a dependable professional. Our data shows that the quicker a pro responds to a lead, the higher the chances of getting hired.
In fact, pros who earned the Responds Quickly badge received a 10% increase in leads, and 13% increase in replies from homeowners.
2. Use multiple communication channels to follow up with leads.
If a lead doesn’t respond initially, don’t give up! Reach out several times through multiple channels, including a phone call with Houzz Pro Click-to-Call, a text message with Houzz Pro SMS, and an email. This will increase the likelihood of a response and show potential clients that you are interested in their project.
3. Make specific reference to what the homeowner liked about your business.
There’s a reason a homeowner decided to contact you. For instance, if you see in your CRM or lead email that they like a specific project photo of yours, be sure to mention that photo when contacting them. This helps build a personalized relationship with the homeowner.
4. Ask the homeowner how they heard about your business (for your website and phone call leads).
Knowing how leads found you provides valuable information for your insights, which are a good indicator of where you might want to focus your marketing efforts.
After you’ve set up your lead settings and used this guide for best practices for following up on your leads, you can provide feedback to Houzz Pro to enable us to provide you with better leads.
To learn more about the various Houzz lead types, including what each is and how homeowners find you that way, see this article. For additional tips about managing your leads, see this article.