Client Project Financing with Figure on Houzz Pro

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Win more and larger deals by removing financing as a roadblock for homeowners. With our new partnership with Figure, fast and easy Home Equity Line of Credit (HELOC) options are directly available within Houzz Pro estimates, proposals and invoices. Figure’s unique, 100% digital application process enables homeowners to be approved in as little as 5 minutes and initiate funding in as little as 5 days(2).

HELOC options are automatically available in Houzz financial documents — no application needed for Pros, and no dealer fees will apply. It’s a hassle-free way to provide financing to grow and manage your business smoothly.

Why Digital HELOCs?

In today’s high interest rate environment, HELOCs are a popular financing option for homeowners looking to fund renovation projects. According to the 2024 U.S. Houzz & Home Study, more than 20% of renovating homeowners use some type of financing to pay for their home remodel, and of those using secured home loans, more than half are leveraging HELOCs.

A HELOC allows homeowners to borrow against the equity they've built in their home over time, providing a flexible and affordable way to fund renovations. 

  • The average homeowner has $311,000 in home equity thanks to rising home prices.
  • According to CoreLogic, total U.S. home equity has grown to $33.8 trillion as of May 2024, a 73% increase from $19.5 trillion in 2019.
  • HELOCs offer lower interest rates than personal loans or credit cards, which makes them a smart and cost-effective choice(4).

Figure’s digital HELOC application process uniquely enables approvals in as little as five minutes and funding in as little as five days(2). This is compared to traditional HELOC application processes that can take on average 40 days and may require in-person meetings, extensive paperwork and lengthy approval timelines. Figure’s fast approval and funding ensures homeowners can confidently start their project with cash in hand.

Financing Details

Figure offers a wide range of loan options, dependent on credit approval and your client’s needs. Benefits include:

  • Competitive, fixed interest rates(1)
  • Higher loan amounts — tap into home equity for up to $400,000(5)
  • Multiple loan term options — 5, 10, 15, or 30-year loans available(6)
  • Easy online application with approval in as little as 5 minutes(2)
  • Funding in as few as 5 days(2)
  • Additional draws available as you pay off your initial loan (up to 100% of your total loan amount)
  • Plus, funds used for home improvement may be tax deductible. You should consult a tax advisor regarding the deductibility of interest and charges to your Figure Home Equity Line.
HELOC Financing in Houzz Pro

When you send an estimate, proposal or invoice through Houzz Pro to your client, a HELOC option is embedded at the bottom of the Houzz Pro financial documents during online payment checkout. Clients can select See HELOC Options to view funding amounts and start the online application process.

If you prefer to remove HELOC options from your financial documents, you can disable this within your online payment settings.

To start, click on the Financials icon in your left navigation, then select Online Payments in the left menu.

By default, the HELOC Financing toggle will be turned on so clients can view it during checkout. If you would like to remove HELOC options from your financial documents, turn the toggle off, then click Save Changes at the bottom.

You can also remove HELOC options from your financial documents directly from the HELOC landing page.

Your clients can also see information related to the Figure HELOC throughout the consumer experience of Houzz.com, including within photos, the professional directory, personal ideabooks (see below) and more.

Application Process

When your client decides to move forward, the application process is pain-free and convenient. There are just three simple steps:

  1. Pre-qualify for a HELOC in as little as 5 minutes: Your clients complete a quick online application that won’t affect their credit score.(2)
  2. Borrow up to $400k: They’ll immediately see their HELOC options — with maximum funding amount, monthly payment, interest rate, and term length.(5)
  3. Funding in as few as 5 days: Your clients choose an option and then complete the final steps of the application. Once completed, they can initiate funding in as few as 5 days.(2)

To learn more about the homeowner application process, watch this video. You can also read this FAQ to learn more about the Figure HELOC terms.

How You Get Paid with a HELOC

Once your client receives approval for a HELOC through Figure, they will receive the full amount of the line of credit upfront via ACH. The funding can be as soon as 5 days after application.(2)

Because the client will receive the cash upfront, you will receive project payments directly from the client.

Scale Up Your Business with the Houzz Pro Financial Hub

The Figure and Houzz Pro partnered solution is specifically designed to serve the remodeling industry. It is part of a broader suite of Houzz Pro Financial Hub offerings that enable seamless and secure online payments and access to capital for pros and homeowners. 

Explore the full suite of services that the Houzz Pro Financial Hub offers to streamline all your finance operations and scale your business while supporting clients in achieving their dream projects.

Figure Home Equity Line is available in AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WY with more states to come.

This site is not authorized by the New York State Department of Financial Services. No mortgage solicitation activity or loan applications for properties located in the State of New York can be facilitated through this site.

  1. The Figure Home Equity Line is an open-end product where the full loan amount (minus the origination fee) will be 100% drawn at the time of origination. The initial amount funded at origination will be based on a fixed rate; however, this product contains an additional draw feature. As the borrower repays the balance on the line, the borrower may make additional draws during the draw period. If the borrower elects to make an additional draw, the interest rate for that draw will be set as of the date of the draw and will be based on an Index, which is the Prime Rate published in the Wall Street Journal for the calendar month preceding the date of the additional draw, plus a fixed margin. Accordingly, the fixed rate for any additional draw may be higher than the fixed rate for the initial draw .
  2. Approval may be granted in five minutes but is ultimately subject to verification of income and employment, as well as verification that your property is in at least average condition with a property condition report. Five business day funding timeline assumes closing the loan with our remote online notary. Funding timelines may be longer for loans secured by properties located in counties that do not permit recording of e-signatures or that otherwise require an in-person closing, or that require a waiting period prior to closing.
  3. To check the rates and terms you qualify for, we will conduct a soft credit pull that will not affect your credit score. However, if you continue and submit an application, we will request your full credit report from one or more consumer reporting agencies, which is considered a hard credit pull and may affect your credit.
  4. A Figure HELOC is secured with your home as collateral, whereas personal loans and credit cards are not.
  5. Our loan amounts range from a minimum of $15,000 to a maximum of $400,000. For properties located in AK, the minimum loan amount is $25,001 and for properties located in TX, the minimum loan amount is $35,000. Your maximum loan amount may be lower than $400,000, and will ultimately depend on your home value, lien position, credit profile, verified income amount, and equity available at the time of application. We determine home value and resulting equity through independent data sources and automated valuation models.
  6. Available APRs range from 7.05% to 15.60%, which includes the payment of a higher origination fee in exchange for a reduced interest rate, which is not available to all applicants or in all states. The lowest APRs are only available to the most qualified applicants, depending on credit profile and the state where the property is located, and those who also select five year loan terms; APRs will be higher for other applicants and those who select longer loan terms. Your actual rate will depend on many factors such as your credit, combined loan-to-value ratio, loan term, occupancy status, and whether you are eligible for and choose to pay a higher origination fee in exchange for a lower rate. Rates change frequently so your exact APR will depend on the date you apply. APRs for home equity lines of credit do not include costs other than interest. You will be responsible for an origination fee of up to 4.99% of your initial draw, depending on the state in which your property is located and your credit profile. You may also be responsible for paying the costs of valuation if an AVM is not available for your property ($180), manual notarization if your county doesn’t permit eNotary ($380), and recording fees ($0 - $315) and recording taxes, which vary by state and county ($0-$1,400 per one hundred thousand dollars borrowed). Property insurance is required as a condition of the loan and flood insurance may be required if your property is located in a flood zone. * Based on Home Equity Lending News Biggest HELOC Lenders 2023.
  7. Houzz is not a financial institution or lender and does not provide Home Equity Lines of Credit (HELOCs),  personal loans, or other financial services. All HELOC products and services are offered by third parties, and Houzz does not guarantee their accuracy or suitability. Please consult a qualified professional for financial advice. By clicking links, you may be redirected to third-party sites with their own terms and policies.

Houzz is not a financial institution or lender and does not provide Home Equity Lines of Credit (HELOCs),  personal loans, or other financial services. All HELOC products and services are offered by third parties, and Houzz does not guarantee their accuracy or suitability. Please consult a qualified professional for financial advice. By clicking links, you may be redirected to third-party sites with their own terms and policies.

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