Participate in online discussions with homeowners.
Part of building a following and extending your online presence is engaging in online discussions. It’s an opportunity to get your name and ideas out there and build your identity as a knowledgeable professional. Have an area of expertise not touched on by your client reviews? Bring it up in a Houzz discussion. Every discussion you participate in becomes part of your Houzz profile, arming it with even more compelling content to share with prospective clients.
Start by visiting the Advice area on Houzz. Search for a conversation that interests you — perhaps color consultation, curb appeal, historical renovations, patios, plants or kitchens. Answer any question in a way that shows off your personality and expertise, and don’t worry if the person asking the question is out of your area or working on a DIY project — the Houzz audience is diverse and global.
While discussion participation is optional, it’s another way you can engage with the Houzz community to grow your business.The idea is to answer each question for the tens, hundreds or thousands of people who may be visiting your profile and using these discussions to help them gauge your expertise and reputation.