If you’re in a more visual field such as interior design or home staging, Instagram also makes a lot of sense. If you’re already investing in professional photography, sharing them to Instagram doesn’t have to be too much effort. However, it’s a purely visual platform so it may not be suited for all pros. If you’re a builder, plumber, roofer, or otherwise aren’t too concerned with channeling your visual style - then you may want to look towards a more text and message-based platform like Facebook or Twitter, where you can share casual updates (they don’t need to be picture perfect!) where you share what you’re working on, tips and tricks, or even funny stories.
2. Be consistent.
Consistency is key when it comes to branding. Be consistent with your logo, colors, personality and slogans across all social channels and on your website. Consistency is what builds brand awareness. Define the style, voice and image of your brand and stick to it. It can be beneficial to sit down with your team and define your company’s mission, vision, competitive advantage and company aesthetic. That way you will have a clear direction when building your brand digitally.
Consistency is not only important for aesthetics. Being consistent in customer communication is a large part of effective branding. Be on top of follow-ups with potential customers. Respond promptly to new leads to show you are a reliable communicator. If a project lead does not fit within your schedule or scope of work, respond amicably anyways. This same customer could need a project that is within your scope of work down the road. You will stay top of mind with potential clients by simply being consistent in your responses. Customer service does not go unnoticed and will have a high pay off in the form of online reviews and client referrals.
Lastly, make sure you are dedicated to consistently updating your website and social media platforms. This is your digital portfolio for all to see, so put in the effort to keep it well updated. This goes hand in hand with staying engaged on your social media platforms. Come up with a weekly schedule for posting on social media. It could be one time a week, or it could be every day; all that matters is that you set a realistic posting goal and stay consistent with it.