Sponsored Marketing Terms
Definition: The analysis and communication of data. An analytics tool or dashboard, such as Houzz Pro Insights, can provide valuable data about the effectiveness of your marketing campaign, such as visits, impressions or clicks.
Why it’s essential: Being able to visualize data effectively will help you determine if a marketing effort is meeting the expectations and goals you set. Analytics can help you track important data like the number visits to your website, the number of impressions your Houzz profile has received, the number of times your photos have been saved to Ideabooks, how many leads have been generated, and the return on your investment.
Houzz Pro members have access to an Insights dashboard that shows the number of times people have viewed their profile, saved photos to their Ideabooks and more. All of this information empowers you to make informed decisions about the content you share. Because the Insights dashboard breaks down metrics for each of your photos on Houzz, it’s easy to see which of your photos are getting the most traction on Houzz. Many pros will take their most popular photos and put them front and center on their website or use them as their sponsored photo for their premium directory listings.
"From Houzz Pro Analytics, I have learned how people respond to different images, how often people view my images, and what photographs people are adding to their Ideabooks. This helps me learn what type of work to include in my portfolio.”
Cory Connor, Cory Connor Designs