You’ll also want your photos to feature good composition. An easy rule of thumb is to take photos from the perspective of a homeowner. What would they like to see if they were to walk around your space to view the work in person?
The more photos you add to your Houzz profile, the more chances you have to be featured on Houzz. Featured pros get free extra exposure on Houzz.
4. Amplify the impact of your photos with keywords and descriptions.
The Houzz photo stream displays photos to homeowners based on an algorithm that takes multiple elements into consideration, including image size, keywords, search filters, descriptions, and locations.
Houzz Pro Ultimate members get increased exposure through targeted, local advertising, they get dedicated support from a Client Success Manager who helps them optimize their photos for maximum exposure.
There are plenty of ways that you can amplify the attention your photos get organically as well. Provide thorough descriptions and make full use of keywords to describe your images and expose them to more Houzzers as they perform searches on the site.
“Once I upload photos, I’ll tag them with brands, products, and details about actual material and finishes because a lot of times homeowners are searching for those specific things,” Julie Lehite of KabCo says. “The more informative I can make the descriptions and keywords, the more likely users are to find the photo.”
Have questions about what makes for a great photo on Houzz? Ask us in the comments!