Forge Your Own Path
After spending a couple of years running a business making and selling personalized baby bedding in boutiques throughout Israel, Oron decided to delay her passion no longer and enrolled in an interior design program. When she moved to California two years later in 2011, she was still learning and found there were fundamental differences between Israeli and American design and construction. “I thought to myself, I'll never work in this industry. It's not going to happen. Just put your dreams aside,” she says.
Then, Oron bought her first house in the Bay Area and was determined to remodel it herself. “I started learning from scratch. All the terms, materials, what to use, how to build with wood, how to make a soapbox and things like that,” she said. The agent who sold her the home was so impressed by Oron’s design prowess she started sending clients her way.
“I jumped into the deep water. I took my first client,” Oron says. “They gave me an opportunity to design their kitchen even though they knew I didn't have a lot of experience. It just started to evolve,” she says. “More people approached me, and then a contractor reached out and asked if I wanted to work in collaboration. It started from 10 small projects a year, and now, it's 30 entire house remodel projects a year.” So impressed by Oron’s work, those first clients returned this year, asking Oron to design their entire house including an addition.
Oron describes her personal aesthetic as ‘modern farmhouse’. “I love using natural materials and I love combining lots of textures and colors together,” she says. “I get my inspiration from old-style places and vintage pieces. I love old vibes and I love to mix them as much as I can and to use a lot of timeless materials, not something that is trendy right now, but something that I look at 10 years from now, and say ‘oh, yes, I still like it.’”