Step 3: Build Credibility
Credibility is an essential component to the success of any business, small or large. It’s what reassures clients your company can be trusted with their investment. However much like a good reputation, credibility has to be earned over time. This is a process that hinges upon your ability to demonstrate authenticity and maintain a trustworthy reputation with each and every project.
1. Set the stage with top-notch client communication.
Establishing a great reputation is crucial for good reviews, referrals and repeat clients. And great reputations are built on great communication. Many businesses turn to customer relationship management (CRM) tools for help with this. Data shows that in 2021, 74% of businesses credited general CRM applications for an increase in customer satisfaction, and 87% using mobile CRM saw sales improvement (FinanceOnline, 2021).
Houzz Pro’s CRM is a great tool even if you’re just starting out and new to using tech. It helps you manage your leads, easily follow up with prospects and clients - and it also saves you time when trying to schedule a meeting. For instance, instead of playing phone tag with potential clients, one aspect of the CRM tool allows homeowners to schedule video meetings with you in accordance with your schedule. Plus, once a meeting is booked, both you and your client receive a confirmation with a calendar invite and the option to reschedule if something comes up. This allows you to have face to face communication and discuss projects with clients no matter where you are in the world. In fact, for Blake Eastwood of Entire Home, the tool is so useful that he often tells those within the industry, “What you should do is get on the computer, familiarize yourself with a CRM tool like Houzz Pro. It’s going to give you a more streamlined path as to how you're going to run your projects."
2. Deliver a stand-out customer experience.
More than just the quality of your work, today’s clients evaluate your company based on the quality of your customer service. Houzz Pro can help. With project management tools, you can easily build to-do-lists for each project, create visual timelines to keep your projects on track even when you’re on the go. All of these tools keep you organized while giving you the range you need to deliver high-bar customer service. “Customer service is huge,” says Tasha Ranieri of Ranieri Construction. “You need to be organized, but you also need to be flexible.” Every satisfied client can help you build your brand by spreading the word and providing positive reviews you can leverage, so it’s essential to provide them with a stellar customer experience.
Building your brand in the construction industry may sound challenging, but with the right approach and technological help under your belt, it may be easier than you think. It’s important to remember that quality building, much like quality branding, requires the right set of tools. And with the all-in-one software solution designed for builders and remodelers, Houzz Pro can help you establish your company’s brand, find clients, and win more projects–all while making it easier to run your business.