At the heart of many busy businesses is the notion of Customer Relationship Management or CRM. This refers to creating and maintaining positive relationships with customers, which is an extremely important skill to have as an interior designer. It doesn’t matter how hard you work on your mood boards and color palettes if you can't gain or keep clients, you won’t grow your business. This is why so many interior designers are investing into CRM software solutions today. With over 92% of businesses describing CRM as a crucial tool in achieving their revenue goals, it’s no wonder that the CRM software market is one the fastest growing in the world right now and is expected to reach more than $80 billion in revenue by 2025.
A simple look at the statistics shows the benefits of CRM solutions. According to a study by Finances Online, of the businesses that used CRM software, 74% noticed improved customer relationships, 65% saw an increased sales, 50% boast improved productivity and 40% found labor cost reductions. Without CRM tools, important steps that are crucial in maintaining positive client relationships become reliant on memory, so it’s easy to forget important client details, or which leads to prioritize. Attention to detail begins with proper customer relationship management.
Houzz Pro solves these issues with a built-in CRM solution that allows you to focus on both prospective clients and existing ones, using two key CRM strategies: lead management and improved client communication.