As technology has revolutionized the interior design industry, many professionals are turning to digital solutions to streamline their business operations. One of them is Kaitlyn Wolfe, who uses Houzz Pro, a business management software that offers an all-in-one solution for lead management, estimate building, client collaboration, online payments, marketing and more.
Wolfe, an interior designer who also has a general contractor’s license, founded the firm Iconic Design + Build. Her background in construction gives her an edge when it comes to blending aesthetics with function.
“When we are figuring out how we want something to look, we're also taking into consideration what the structure is like and how that gets affected,” Wolfe says.
Describing her style as “desert, modern, Scandinavian, midcentury industrial iconic design,” she favors natural materials such as concrete, steel and wood and is a big fan of texture. Her incorporation of classic elements within a contemporary design stems from her time living in the small English village of Elham, where she was inspired by European architecture and history.