Interior Designer Noz Nozawa on Purposeful Design, Pricing Transparency and Technology’s Role in Sustainability
Shaking up the industry with her pricing structure and vibrant designs, this designer inspires and educates along the way
While some would describe Nozawa as a maximalist because of her colorful interiors, she disagrees. “I don’t over-furnish homes; I don’t overdress them; I don’t over-decorate them,” she says. “Every single thing has a justification, and in that way, very ironically, I think like a minimalist.” For Nozawa, every piece that ends up in her client’s homes needs to serve a purpose. “If it doesn’t have a utility, if it doesn’t evoke a memory, if it doesn’t spark joy from a previous trip, if it doesn’t symbolize anything, then I don’t want you to have a random bauble on your shelf,” she says.
This principle reflects what Nozawa believes is the point of design: to “make a client’s everyday life at home better, more functional, and more in the service of their busy lives.” She says a misconception exists that the point of design is to “make it pretty.” “It always goes back to function,” she says. “What we love, aesthetically or otherwise, still needs to serve the client or else it’s a failure of a design.”
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