Moved by these homeowner insights, we designed, tested, and launched the Houzz Pro Online Impact Score to help pros identify specific gaps in their online presence. Pros can access the score in the Insights section of Houzz Pro and see how they compare to other pros in their category. This information is visible only to the individual professional. Armed with the Online Impact Score, pros can take the right next steps to attract more leads, and successfully close even more business.
The Houzz Pro Online Impact Score is a unique measure of the strength of a business's online presence, and it’s based on data from a pro’s Houzz profile as well as their business website. The score is calculated out of a possible score of 100.
The score incorporates many different factors that make up a high-impact online presence that is more likely to result in new business leads. When our algorithm analyzes your website, it looks at a number of key factors, such as mobile-friendly design. Search engines like Google and Bing penalize sites that aren’t mobile-optimized, which means that if your site isn’t mobile-friendly, you’re likely missing out on important website traffic.
The Houzz Online Impact Score also analyzes your website’s load time, because websites with slower loading times lose more visitors- resulting in fewer leads and business inquiries. Additional factors that influence the score are website security -which is important for promoting trust, and SEO best practices - so that you’re more likely to show up in search results.
The score also analyzes the impact a pro’s Houzz profile has on homeowners. Key factors include the quantity and quality of reviews, project photos, the completeness of profile information, and more. If you’d like to boost your Online Impact Score and win more business, consider scheduling a free consultation with a Houzz expert to find ways to strengthen your digital presence.
Find out your Online Impact Score is today by visiting Insights in Houzz Pro.