For remodelers seeking to enhance their growth and elevate their business leadership skills, Mark G. Richardson is the ultimate resource. A highly acclaimed author, speaker, columnist, and remodeling industry expert, Richardson has empowered business and sales leaders nationwide with his wealth of knowledge and experience. With more than 30 years with Case Design/Remodeling as President and Co-Chairman, and accolades including Ernst & Young Entrepreneur of the Year in 2006 and a place in the prestigious National Association of Home Builders (NAHB) Hall of Fame, Richardson stands out as a trusted thought leader and visionary in the homebuilding and remodeling industry.

We worked with Mark Richardson to develop a unique course for our remodeling community on Houzz Pro that focuses on key growth areas and topics: robust business management processes, workflow technologies, financial acumen, and how to strengthen time management skills, among others. This self-paced course includes 10 modules with video and podcast-format lessons, a business assessment worksheet, and quizzes so you can earn a Certificate of Completion. 

Read on for a brief overview of each lesson plan, and start your journey to a sustainable business growth today!

Take Your Remodeling Business to the Next Level

Module 1: Creating a Business vs. a Practice

Discover how to assess your company's strengths and opportunities, understand the distinctions between a business and a practice, and strategically map out your path to independence.

Module 2: Business Themes to Live By

Learn how to get everyone in your company on the same page and work towards the same goals with expert guidance. In this session, we'll introduce you to the golden rules of engagement, a set of principles that can be adapted to fit the needs of any business, regardless of size or stage. 

Module 3: Knowing Your Numbers

Mastering the art of finance can be a daunting task, but it's essential for the success of any business. Learn why having a strong grasp of your financials is crucial, and how to simplify and streamline the process. We'll show you the ropes of communicating money matters with clients and walk you through common budgeting mistakes to avoid. 

Module 4: The 12 Moments of Truth in the Remodeling Process

Explore the science behind a successful remodeling process, from identifying profitable projects to navigating the crucial "moments of truth." In this session, you'll discover how to optimize your sales process, streamline production, and create a truly exceptional customer experience. 

Module 5: Developing a Defined Sales Process

In this session, Richardson will teach you the key characteristics of a top-performing sales person, debunk common sales misconceptions, and walk you through the core steps of a successful sales process. Plus, you'll learn how to track and analyze  key sales numbers that matter most to your business. 

Module 6: Team Recruitment & People Development 

As your business grows, your people become your most valuable asset. In this session, we'll delve into the art of recruiting, developing, and retaining your talent, as well as building a thriving company culture that nurtures success.

Module 7: How “Fit” is Your Business

The strength of your business is crucial for its long-term success and ability to outshine competitors. In this session, we'll show you how to assess your business's health in key areas and use a worksheet to track your progress over time. 

Module 8: Mastering Your Time

This session is all about mastering your time and reducing stress levels by implementing practical tools and techniques. Learn how to take control of your time by understanding why it's important and the difference between proactive and reactive time management.

Module 9: Top Mistakes to Avoid

During this session, we'll discuss the ten most common mistakes made by remodeling businesses and provide you with practical tips and strategies to help you avoid them, making the right choices for your business. 

Module 10: Four Case Studies with Remodeling Business Owners (Podcast Interviews)

In this session, you'll get inspired by real-life success stories of remodeling business owners who have applied the lessons and strategies taught in the previous sessions.  Plus, learn how they have implemented effective time management techniques to manage their day and improve their work-life balance.

For more information on the course and how to sign up, check out our course website along with the frequently asked questions section. 

Ready to take your remodeling business to the next level? Start your journey now!