Working with luxury clients can bring your firm higher margins and potentially give you a showcase project for your portfolio, however:
- How do you attract clients on the higher end of the budget spectrum if they’re not your typical market niche?
- How do you scale your business to win high-end projects?
- What are the unique needs and expectations of luxury clients, and how do you deliver exceptional design experience?
These are some of the questions addressed during our recent live webinar by our expert panelists and successful interior design business owners: Ann Lopez of Studio 790, and Stephanie Lindsey and Jessica Nelson of Etch Design Group. Click to watch the webinar and learn the strategies that have helped our panel of three experts earn success in the luxury design space, where clients pay more for an exceptional experience.
Watch the webinar
Our expert panel covers the following themes:
- The defining characteristics, needs and expectations of luxury clients
- What questions to ask to identify potential high-end projects
- Building relationships, managing expectations and delivering exceptional design experiences
- How to differentiate your design firm and win luxury projects in a competitive market
- The business operations and growth strategies necessary to succeed in the luxury market
- The most important lessons they’ve learned about working with high-end clients
- Advice for designers looking to break into the market
Meet the Panelists
Ann Lopez is the owner of and principal designer at Studio 790 in Miami, formerly Ann Ueno Interior Design. She studied accounting, marketing, advertising and economics in college; worked in corporate at Starwood Hotels and Resorts; and opened her full-time design business in 2018, giving her more than 16 years’ experience in the luxury hotel space and nine years in interior design. Her passion is approachable luxury living, and she has partnered with the Miami Home Show and more. Her firm is a 10-time Best of Houzz award winner. Read her pro success story.
Stephanie Lindsey and Jessica Nelson are the co-founders of and principal designers at Etch Design Group in Austin, Texas, which has 13 Best of Houzz awards. Etch is dedicated to crafting custom interior designs that are tailored to each individual client and their desired aesthetic, and typically handles more than 50 residential design, commercial and construction projects at a time around the United States. Read their pro success story.
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