The Biggest Thing 2021 Taught Him — and What’s Next
“One of the key lessons [from the pandemic] has been to always be organized,” Eastwood says. “As a business, if you’re organized, there’s no storm that can take you down. The organization allows you to adapt quickly.” Business management software tools form the bedrock of the organizing systems at Entire Home: "Houzz Pro helps us get organized and get things in order,” he says. With those tools in place, the company can pivot when needed. “How can we work with the trend? What is the trend now? What are people looking for?” Eastwood says, adding that the pandemic also has taught him “to pay attention to the people, as opposed to just what the business has to provide.”
Looking ahead, “we want to become a household name for homeowners,” he says. “One of our New Year’s resolutions is to be able to not just provide services to homeowners, but we want to be able to have a service contract with all homeowners to ensure that if they need any home repairs, they can call us.” It’s a smart strategy on multiple levels: “We retain them in that strategy. We want to also be always advertising to them on discounts, and also offers and promos related to whatever remodel they’re taking upon in the future, just to make sure that we have acquired more volume as well.” A referral plan is in the works as well.
Now the big question is, “How big are we going to get, and where are we headed?” Eastwood says. “How do we make sure that we are not taking on too much risk with acquiring more projects? How can we manage those risks? These are the things that have me checking my phone at 3 a.m.” But if the past is any indication, Eastwood will figure it out, keeping all of his support tools at the ready. In fact, for any remodelers hesitant to adopt Houzz Pro, “I’ll tell them they are wasting their time with whatever they think they’re doing,” he says. “It offers an entire platform, brings prospects and makes sure the process is smooth.”