Knowing When to Say ‘When’
Handling growth gracefully also sometimes means saying no to certain client requests on a project, or even to certain projects altogether. “You have to go to the school of hard knocks and learn that oftentimes saying yes means that it’s not efficient, not effective, and doesn’t result in high-quality design,” Duffek says. “I think that’s where you start to carve out your niche and figure out where you belong in the design industry.” Duffek found her niche in high-end clients living and working in the resort community of Laguna Beach. “It’s not about quantity, it’s about quality,” she says.
It’s also important to understand just how much work you can handle, and to grow at a pace that’s right for you. “I think the most important thing is to not over leverage yourself,” Duffek says. “I have grown a pretty successful business model by outsourcing when I can outsource, and then hiring in-house when I can or have needed to.” She recommends slowly growing a business “as opposed to biting off more than you can chew. I think that slow and steady wins the race.”
With her positive attitude, strong relationships and sterling reputation, and with Houzz Pro’s support at every turn, you can bet that Duffek will continue to win that race.