Standing out with a digital portfolio
With more than three decades in the business, Hursthouse has also changed with the technology to find clients, grow his business and communicate with clients. “The games have completely changed from where they were. “Obviously, the world has gone digital and now it's time to think about, "How many platforms can you display your work on, in a professional way that people will find?" Of course, Houzz is such a great tool.”
He has a Houzz Pro Premium Profile to help him stand out from his competitors when homeowners search Houzz for landscape architects in the Chicago area. With a Premium Profile, landscape pros can easily pull together their portfolio of stunning photography, manage their reputation with stellar reviews, and let prospective clients book a video meeting directly from the profile page. Hursthouse grabs their attention with an engaging highlight video on his Premium Profile page. Prominently displaying the best client reviews on the profile makes a greater impact for attracting new clients who can then easily contact the pro through the site.
He is a big fan of using Houzz Ideabooks where potential clients build out their visions for transforming their outdoor (and indoor) spaces by choosing and saving photographs of projects they love, awesome products to make their dream happen and the professionals they think can get it done. “Houzz is such a great tool for clients doing a project just trying to figure out what in the world they want to do,” he says. Having high-quality visuals of completed projects is a key way to turn their heads.
Houzz Perfect Capture helps pros populate their portfolios with the type of high-quality photographs that close deals by connecting them to professional photographers in their local area, and even scheduling the photo shoots.