Each month in The Pro Perspective podcast, Houzz Pro brings in thought leaders and experts in residential construction and design to share insights to help building, remodeling and design pros. Hosted by Liza Hausman, vice president of industry marketing at Houzz, the series provides both inspiration and time-tested, real-world strategies for success.

In this episode, “Lessons in Luxury: How to Command Premium Prices,” California luxury interior designer, product developer, author and philanthropist Christopher Kennedy shares insight gained over two decades in the design business, including how to get paid for what your time is worth, what type of pricing model generally works best and how to be confident in your pricing.

Listen now on Apple Podcasts or Spotify

Watch on YouTube

What’s in the Episode? 

Christopher Kennedy is an influential modernist designer whose work has been featured in media around the world, a product designer whose licensed collections include more than 500 artwork pieces, the author of two design books, and a philanthropist who ran a designer showcase that raised money for local charities. In this episode, he discusses the strategies that helped him evolve from underpricing his services to running a multiple-seven-figure business.

“We’re taking stress off clients,” Kennedy says of designing homes. “We’re making their lives easier and better. That’s priceless.” It’s just one of the many insights that both new and established designers can use to increase profit margins and revenue. Kennedy also shares how to:

• Communicate your value to clients
• Make yourself look more established if you’re just starting out
• Know when it’s time to update your pricing
• Respond to clients who ask for a discount
• Determine your ideal client

“The Pro Perspective” podcast is brought to you by Houzz Pro. To learn more about our best-in-class software for winning clients, managing projects and simplifying your workflow, click here.