Burton now finds herself at an exciting crossroads in her business. Until recently she had been doing everything herself — “from the design to the marketing to the admin.” But with demand for her services growing, she’s at that pivotal point where she needs to hire staff members in order to effectively expand her business. “I’ve recently taken on some freelancers who also now use Houzz Pro, who can log in at any time, from wherever, and they know where everything is,” she says, “so it's really accessible for them and has also been a huge time-saver for me.”
Burton, a busy mom of two, says being able to expand her business while also saving time has been revolutionary. “Before, I was entering loads of things into Excel documents,” she says, “so it’s saved me a lot of time on my admin work, giving me more time to focus on actual design as well as more time to spend with my family.” She especially appreciates the automatic and continuous marketing tools Houzz provides. “I just haven’t had time to learn marketing, so it's been a really great tool for me to help grow my business,” she says. Having an online profile not only acts as a 24/7 marketing team, it also helps to enhance her professionalism. The ease of selecting, approving and declining options, as well as pulling off reports or tear sheets to add to presentations, streamlines the entire process and makes her business appear more accomplished.