Flooring Innovations, Inc.
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Flooring Innovations is a privately owned company started in October, 2003 by Bill Nicholson. Bill had worked within the flooring industry at Dupont as a retail store planner for 10 years. During that time, Bill helped to create the concept of a Stainmaster Flooring Center and then set out travelling the country, turning carefully selected but ordinary flooring stores into flagship Stainmaster Flooring Centers.

During all of his travels, Bill picked up a tremendous amount of knowledge about the nuances of the flooring industry from his newly found dealer friends. With the support of all of his comrades within Dupont and around the country, Bill decided to open his own Stainmaster Flooring Center within the Coachella Valley.

Find us at our second showroom as well!
74527 Hwy 111
Palm Desert, CA 92260

Services Provided
Carpet Installation, Carpet Sales, Custom Flooring, Custom Rugs, Cabinets, Kitchen Cabinets, Bathroom cabinets

Areas Served
Cathedral City, Desert Hot Springs, Indian Wells, La Quinta, North Palm Springs, Palm Desert, Palm Springs, Rancho Mirage, Thousand Palms, Bermuda Dunes, Indio
Coachella Valley’s Premier Flooring and Cabinet Design Showroom

Contact: Bill Nicholson
Location: 1050 N Palm Canyon Drive
Palm Springs, CA 92262
License Number: 896824