Sustainability meets luxury in the exceptional natural softness of the Grund Organic Cotton Bath Collection. Made with 100% Organic Cotton, Grund uses the finest quality cotton fibers spared pesticides and chemicals during production, harvesting and processing. The end result is a pristine cotton fiber that is naturally softer, stronger and delightfully smooth to the touch. You can feel good knowing each rug is responsibly made to the highest social and environmental standards and the cotton used can be traced to the very community of cultivation. Treat yourself to the plush softness of the Grund Organic Cotton Bath Collection, available in several styles, sizes, and a wide array of non-toxic dyed color choices. The Asheville bath rug is our softest and most luxurious bath rug yet, with an exquisitely soft and thick sheared pile that you'll want to plunge your feet into after bath time. The Asheville comes with a unique TPR National Floor Safety Institute Certified non-slip backing to keep the rug safely in place.