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About Us

FLOOR360 was founded in 1998 by Laurie and Bob Tobe in Madison, WI. We opened a new showroom and offices in Milwaukee, WI to serve the greater Milwaukee residential and commercial market in 2019. FLOOR360 has the products, people and knowledge to provide unique high-fashion designs as well as value pricing. Our purchasing power is a result of being one of the Midwest most successful residential and commercial flooring companies. And our continual improvement processes ensures the total experience for our customers is both professional and enjoyable! FLOOR360 is proud to provide flooring services at a level well above the ordinary! Our business philosophy is based on relationships. Relationships with our builder and commercial clients to provide the products, installation and scheduling they need. Relationships with the homeowner to ensure we understand their lifestyle, decorating taste and flooring budget. Relationships with our key suppliers are built on fairness and trust. Our continued efforts to make all relationships stronger through performance ensures long term customer satisfaction. Since 2015, FLOOR360 has sponsored Design for a Difference Makeovers in Madison. This community-driven movement brings the interior design community and area businesses together to donate time, materials, talent and funds to provide an interior makeover to one non-profit facility per year. Cumulatively, over 20,000 people have been impacted and over $1 million in contributions have been made since the movement was launched in Madison.

Services Provided

Custom Flooring, Flooring Installation, Flooring Sales, Laminate Flooring Installation, Laminate Flooring Sales, Linoleum Flooring Sales, Subfloor Installation, Tile Installation, Vinyl Flooring Installation, Vinyl Flooring Sales, Wood Floor Installation, Wood Flooring Sales, Hardwood Installation

Areas Served

Cross Plains, Fitchburg, Madison, Maple Bluff, Mc Farland, Mcfarland, Middleton, Monona, Oregon, Shorewood Hills, Sun Prairie, Verona


Madison Area Builders Association, NARI, Milwaukee Homebuilders Association, ASID

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23 Projects

Open concept kitchen - cottage u-shaped vinyl floor and beige floor open concept kitchen idea in Other with flat-panel cabinets, white cabinets, white backsplash, porcelain backsplash, stainless steel appliances and an island

Modern Farmhouse Chic

Carriage Ridge, WI
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Business Details

Business Name


Phone Number

(608) 274-2500


5117 Verona Rd
Madison, WI 53711


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71 Ideabooks

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