Standouts
3x Best of Houzz winner
14 years in business
Online consultation
3 Houzz Awards
7 Houzz Badges
Contact Info:
Jeff Fiorito, Allied ASID
Santa Cruz, CA 95060
Santa Cruz, CA 95060
Typical Job Costs:
$50,000 - $500,000
Category:
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Allied ASID, Full-Service Residential Interior Designer Best of Houzz
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Fiorito Interior Design is a residential design firm specializing in fully customized yet cost-effective solutions for every design project. The company has been owned and operated for over 13 years by principal designer Jeff Fiorito, Allied ASID.
Jeff works closely with every client to realize interior spaces that reflect their own needs, tastes, and personalities, whether the project is a single room such as a kitchen, powder room, or master bath suite, or an entire home. This personalized approach transforms the typical renovation process into an invigorating and creative exploration of personal style.
Jeff bring years of design training and practical renovation experience to the table, including skilled color selection, space use, and modernization strategies and techniques. Whether your current project is for your forever home, a new home, or an old one, you can bring your living space wish lists to life.
The Fiorito Interior Design team provides an extensive network of wholesale and customized artisanal services in addition to these exceptional design services.
Interior design appointments are available on request. Please call to schedule your free one hour initial meeting.
Services Provided
3D Rendering, Bathroom Design, Floor Plans, Kitchen Design, Lighting Design, Sustainable Design, Wine Cellar Design, Art consulting, Furniture selection
Areas Served
Ben Lomond, Bonny Doon, Boulder Creek, Capitola, Davenport, Felton, Holy City, Los Gatos, Mount Hermon, Opal Cliffs, Paradise Park, Pasatiempo, Redwood Estates, Santa Cruz, Scotts Valley, Soquel, Twin Lakes, Aptos, San Jose, Cupertino, Campbell, Atherton, Belmont, Los Altos, Monte Sereno, Mountain View, Palo Alto, Redwood City, Rio Del Mar, San Carlos, Santa Clara, Saratoga, Sunnyvale, Woodside
Awards
+ Allied member ASID + Best of Houzz Service Award Winner, 2018 & 2019
32 Projects for Fiorito Interior Design

Monte Sereno, CA
Refined Rustic Kitchen
3 photos

Monte Sereno, CA
Sophisticated Spa Bathroom
6 photos

Monte Sereno, CA
Rugged Ranch House Bathroom
7 photos

Monte Sereno, CA
A Bathroom Fit For A Princess
5 photos

Scotts Valley, CA
A Wine Connoisseur's Home
21 photos

The Life Aquatic Powder Room
5 photos

Fun Room Sunroom, San Jose, CA
7 photos

"A Walk In The Forest" Bathroom, Santa Cruz, CA
22 photos

Sleek Marble Master Bathroom, San Carlos, CA
12 photos

Scotts Valley, CA
Nature-Inspired Powder Room, Scotts Valley, CA
3 photos

Scotts Valley, CA
Coastal Kitchen, Scotts Valley, CA
10 photos

Ben Lomond, CA
Rustic Modern Master Bathroom, Santa Cruz Mntns, CA
7 photos
Featured Review

Ingrid Parker
Relationship
Client
We had a fantastic experience working on our bathroom remodel with Jeff Fiorito of Fiorito Interior Design. Jeff is experienced, smart, responsive, a good listener, and an outstanding creative partner for your design project.Read Full Review
18 Reviews for Fiorito Interior Design

Ingrid Parker
Relationship
Client
We had a fantastic experience working on our bathroom remodel with Jeff Fiorito of Fiorito Interior Design. Jeff is experienced, smart, responsive, a good listener, and an outstanding creative partner for your design project.
We had big dreams for our tiny master bathroom—a 10’ x 10’ area that also has to accommodate our washer/dryer. The original design of the bathroom was a total disaster. Jeff helped us completely reconfigure the space to maximize functionality and storage while at the same time achieving a harmonious and beautiful design. Because this required removing two half walls and moving the shower, vanity, and toilet, Jeff’s extensive experience with a range of past projects was essential to composition of the design. By creating CAD mock-ups of the space, he was able to help us envision the new design and make adjustments before construction began. His patience through multiple rounds of this process was a key factor in the great success of the final project.
Jeff was an excellent listener and an ideal partner. We started our conversation with Jeff by outlining our big-picture goals and values for our remodel: beauty, elegance, and harmony; natural materials and bringing nature into the home; creative use of light; environmentally friendly choices and supporting local businesses; and a focus on contentment rather than cost. Jeff incorporated our values into all of his choices and suggestions. We could not be happier with the outcome.
Development of the design was a collaborative process. Jeff did a great job of figuring out when I wanted to have input and when he should take the lead. He was always completely open to my ideas but also carefully, kindly offered suggestions and re-directions when he thought I might regret one of my choices. On the other side of the coin, he was never heavy-handed with his design suggestions and never got offended if I didn’t like one of his ideas. Designing our bathroom with Jeff was a fulfilling, organic process that was even fun!
Jeff’s follow-through was excellent. He checked in regularly through the implementation of the whole project. After construction started, he was called in to help solve a couple of major issues that were discovered once the walls were opened up. He was flexible and responded quickly when his input was needed. He acted as an advisor when I needed a sounding board while working out issues with my contractor. He also helped with sourcing and purchasing materials, negotiating on our behalf with local vendors to get excellent deals and customer service.
At the end, I felt that Jeff was as excited about our completed project as we were. When I walk into our new bathroom, I feel a sense of peace, well-being, and a great sense of accomplishment! I am so grateful to have had Jeff Fiorito as my designer.
August 25, 2019

Tom Dennedy
Relationship
Client
I have worked with Fiorito Interior Design on a few projects including a major update to my home. What I appreciated the most was Jeff’s ability to identify changes that would result in the most impact. He quickly pinpointed styles that would work for the space, helped me to determine what furnishings to hold on to, and where to invest in new. He was so flexible and open-minded while driving to clear decisions. I would have been lost without his support. I highly recommend Jeff for any project, big or small.
February 9, 2019

MK Construction Group
Relationship
Colleague
Jeff Fiorito is a pleasure to work with! As a general contractor I take great pride in delivering a quality job on time and on budget and strive to deliver above expectations. Working with Jeff to create his clients' vision made it easy for me to achieve this since he shares the same values. I really appreciated Jeff's excellent flow of communication, impeccable organization and timely scheduled deliveries to the jobsite. Jeff's clients share with me that they are thrilled with his work and that he delivers what he promises and I would have to agree!
December 10, 2018

Holly Simmons
Relationship
Client
I hired Fiorito Interior Design to help me with a diverse project that involved visualizing a new look and feel for my home that had been remodeled from 1970’s hippie house to a modern beach-vibe home. What I most appreciated about Jeff was his ability to listen, identify the needs for the space, and to propose amazing design approaches that turned my house into a completely new experience while taking advantage of some of the vintage characteristics. Jeff is a master in all areas of interior design - layout, colors, wall decor, soft furnishings, furniture, etc. Jeff is an excellent communicator, very well organized, an excellent coach, and did a fabulous job at executing on the vision. It’s clear he loves what he does and it shows every step of the way!
I am so grateful to Fiorito Interior Design for helping me bring my home to be a beautiful space for myself, my family, and guests.
December 4, 2018

Debapriya
Relationship
Client
I hired Jeff to help us design our living and dinning area that reflects our energy, experiences, and personality. He was professional in all regards. He first listened intently to what we had to say and then suggested his creative ideas based on our conversation. As a result, our home looks more beautiful than I could have ever imagined.
Size of our living/dinning space was limited which made his job challenging.and we had to go for customized furniture. Jeff made it super easy to make my selections on everything from furniture to show pieces. Everyone who comes to visit our house appreciated the interior design made by Jeff. I am super happy to work with him and highly recommending Jeff to anyone looking for help on interior designing.
August 17, 2018

Megan Dauphin
Relationship
Client
I highly recommend Jeff Fiorito Interior Design! One thing that is unique about Jeff compared to other designers we spoke with, is that Jeff can work with any person's individual style. You can see this on his website when reviewing his portfolio. I have very particular taste, which Jeff totally understood, and helped me find the perfect items for our project. He is professional and an overall pleasant human being with a good sense of humor! You will be very happy to work with him!
September 26, 2017

Tracey Thomas
Relationship
Client
Through a recommendation from a friend, we hired (Jeff) Fiorito Interior Design to redesign our Master Bathroom. We had no idea where to start, but with Jeff's help and design vision, we got the bathroom we always dreamed about. Jeff was fantastic to work with and took care of the small and large details that go into a remodel. We are extremely happy with the finished product and would definitely recommend Jeff.
July 17, 2017
Comment from Fiorito Interior Design:
Tracey, thank you so much for this great review. YOU were fantastic to work with as well, open to design ideas and solutions. I really love how it all turned out!
Thanks so much for the opportunity. It was a pleasure!
Jeff Fiorito, Allied ASID
http://www.jefffioritointeriordesign.com/
http://fioritointeriordesign.blogspot.com/
Thanks so much for the opportunity. It was a pleasure!
Jeff Fiorito, Allied ASID
http://www.jefffioritointeriordesign.com/
http://fioritointeriordesign.blogspot.com/

Amanda Bierly
Relationship
Client
I loved working with Jeff! He had wonderful ideas and a vast knowledge of the different building/finishing materials that we were using. He helped me find color pallets and match everything beautifully. He listened to what I wanted and did not force his own agenda, which I have found to be the case with other designers. He was also helpful in making sure quotes from suppliers were correct and deliveries occurred on time. Would totally work with Jeff again if/when I have another project.
March 8, 2017

Joan Custer
Relationship
Client
I hired Jeff to help me design the remodel of my master bathroom. I started the project on my own with a local contractor, but was overwhelmed with the choices and decisions that need to be made. Jeff was the first designer I ever worked with and from the first appointment to the finished product, I knew I had made a fantastic choice. In fact. My contractor was so impressed that he started referring potential clients to Jeff.
What I most liked about Jeff, is that he listened to me and designed the bathroom to my likes, vs. pushing any design on me. Though, he did push me out of my comfort zone at times. I told Jeff to offer me choices, as I may not always know what I would like, but I definitely know what I don’t like. As a newbie to working with a designer, Jeff was so patient with him and answered all of my questions.
I will use Jeff again when I have another project and I now recommend him to anyone who asks me for a designer.
Thank you Jeff!
March 2, 2017

Steffen Vulpius
Relationship
Client
Jeff is an amazing designer. Not only does he have a great sense of style, his knowledge and experience allow him to immediately pinpoint the perfect product based on my poorly articulated descriptions. He is a pleasure to work with as he fully subscribes to his client's vision and makes it his own and always strives to deliver the absolutely best solution for any budget. He is trustworthy and easy to work with and just a generally great person to be around.
August 10, 2016

Kevin O'Grady
Relationship
Client
Jeff was a tremendous asset in helping us remodel our 1924 California Spanish style house (living and dining room - furniture, custom drapes & rug, paint color, lighting, etc.). We had concept in mind, but would not have been able to execute without his help. He listened to our ideas and would return with several options for us to choose from. The few times that those options missed the mark he would take the feedback and come back with an option that was right on target. I’ve looked at the retail price of items similar to the ones we purchased and am convinced that the design pro wholesale discounts that he passed on to us more than covered his fees. He was easy to work with, flexible, and talented at tying it all together from a design and style perspective.




July 6, 2016
Comment from Fiorito Interior Design:
Hi Kevin,
Thanks so much for the nice review. I loved working with you on your home. I think it looks great--fresh and modern in an historic setting--and I hope you and your family enjoy it for years to come.
Best always,
Jeff Fiorito, Allied ASID
http://www.jefffioritointeriordesign.com/
http://fioritointeriordesign.blogspot.com/
Thanks so much for the nice review. I loved working with you on your home. I think it looks great--fresh and modern in an historic setting--and I hope you and your family enjoy it for years to come.
Best always,
Jeff Fiorito, Allied ASID
http://www.jefffioritointeriordesign.com/
http://fioritointeriordesign.blogspot.com/

Andrew Nevins
Relationship
Client
If you're looking for a designer who:
1. Is totally knowledgeable
2. Is completely trustworthy. Says what he means, means what he says. Will show up on time and totally ready to go.
3. Has a great sense of style and taste
4. Produces fantastic results
5. Is fun to work with.
Then LOOK NO FURTHER!!! I hired Geoff for a bathroom and I couldn't be more pleased with the results. I would hire him again in a heartbeat. Trust me, you will not be disappointed!
May 9, 2016

nepal7801
Relationship
Client
Jeff Fiorito is the consummate design professional. Instantly, he can find a source for anything from a pillow Fringe to a major custom piece of furniture. Most important, he knows how to listen to the client and create a setting that reflects the client's own vision, taste, and individuality. I could not have found a better person to create my Santa Cruz home.
April 30, 2016

Cathy Kolumbus
Relationship
Client
I have worked with Jeff on two occasions - for my family room and currently on my master bath. I have found Jeff's credentials, experience and knowledge to be of top quality, which is a huge plus in the Santa Cruz, CA area. He is very accommodating to my budget, work style and decision making. Having connections at most of the supply companies, Bay Plumbing, Mission Tile, All Natural Stone & Tile, SV Design Mart, etc. along with contractors, is a huge plus. As a business professional, I appreciate that Jeff conducts his business as such and appreciate that he is easy and fun to work with. I'm luck to have found a reliable resource!
January 6, 2016
Comment from Fiorito Interior Design:
Hi Cathy!
Thank you so much for the great review--I appreciate it! I can't wait to see how the master bath turns out.
Jeff Fiorito, Allied ASID
http://www.jefffioritointeriordesign.com/
http://fioritointeriordesign.blogspot.com/
Thank you so much for the great review--I appreciate it! I can't wait to see how the master bath turns out.
Jeff Fiorito, Allied ASID
http://www.jefffioritointeriordesign.com/
http://fioritointeriordesign.blogspot.com/

DESIGN MART SILICON VALLEY LLC
Relationship
Colleague
At Design Mart Silicon Valley we exclusively work with the interior designers, and Fiorito Interior Design is one of the most creative as well as being a joy to work with. Jeff's series of "before" and "after" pictures attest to his generous talent; he is also a true Renaissance man, a gentleman and a scholar.
Design Mart Silicon Valley
Exclusively to-the-trade
October 9, 2015

Drapery Enterprises Inc
Relationship
Colleague
Jeff is absolutely amazing! We love his work and we love working with him. His designs are beyond beautiful. they are practical, functional and always exceed his customer's expectations. He is a joy to work with, fun, interesting and always attentive to the customer's vision and desires. Jeff's ability to think outside of the box and remain within budget make him unique and highly qualified for any project you may be considering. When you're ready to experience the best, when you're ready to see your ideas blossom into spectacular results, call Jeff!
June 21, 2014

Christy Hagenau
Relationship
Client
I was referred to Jeff by a friend and could not have been happier with the experience. The furniture we had was fine, but we wanted to take it to the next level in our new house and make sure that everything worked together. Jeff helped us define our style and did the vast majority of the leg work in finding the furniture we needed. He is personable and professional. It was such a relief to not have to spend the entire weekend driving around to countless stores looking at hundreds of things. Jeff brought us pictures of 3-5 things and would go back if we needed another round. He also helped manage the ordering and delivery - helping out if there were any issues. We plan on using Jeff again once we get the next phase of our remodel together.
March 3, 2014

Erica Cosgrove
Relationship
Client
I have worked with Geoff on a living room redecorating project, designing window treatments for two homes and general advice on where to buy new furniture and ways to make our space function better for our family. He is so easy to work with, very knowledgeable about design, style, color, fabric, and is always mindful of my budget. He has great ideas about local stores to look at, artists, and places to shop online that suit my taste.
February 19, 2014
Commented: What is the tile used on the floor?Hi again Dale,
Shower wall tile: 36" x 36" EPC Marblestone collection.
Best,
Jeff Fiorito, Allied ASID
3 days ago
Commented: paint colorHi Julia,
The walls are in Exhale AF-515 (ceiling is the same color at 50%), and the fireplace breast and art niche are in Dragonfly AF-510, both from the Affinity collection by Benjamin Moore.
Than...
July 26, 2020
Commented: FAUCETHi kaschoff, all plumbing fixtures for this job are from the Tresa collection made by Brizo.
Thanks for the question!
Best,
Jeff Fiorito, Allied ASID
July 20, 2020
Commented: Valve to head time?Hi Ed! Thanks for your question. You are correct, the valve is on the left. When possible, I like to design that feature for people so they do not have to get wet in the spray to turn on the shower. I...
April 20, 2020
Commented: Cabinet Wood grainHi hydekinerk,
This project was about 9 years ago but to the best I can recall, the custom cabinet maker ended up using maple without a stain, just the clear sealer.
Hope this helps!
Best,
Jeff Fior...
January 24, 2020
Commented: Bathroom tilesHi eevrard,
The 36" x 36" marble-look tiles in the shower are
EPC Calacatta White porcelain
in matte
The return walls in the shower are Pan American Carrara Gioia http://www.panamericancer...
May 1, 2018
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Best,
Jeff