Roughing It In Style

17 Reviews

Interior Designers & Decorators

About Us

3x Best of Houzz winner

Family owned

23 years in business

Leading Interior & Kitchen Designer + Custom Furniture

Roughing It In Style is your premier source for interior design and custom kitchen & bath design. Our stores in Harshaw, WI - & Fort Collins, CO also showcase a wide range of comfortable handcrafted furniture, inspired art, one-of-a-kind antiques, and unique accessories with a rustic flair. Here at Roughing It we believe in honesty, family values, great products, and service, a timeless philosophy that will last generations. We take pride in our heirloom-quality products that are built to last a lifetime and we stand by it 100%. Our custom barnwood furniture and kitchens are handcrafted from solid, reclaimed wood salvaged from torn-down barns throughout the Midwest.

Services Provided

3D Rendering, Art Selection, Basement Design, Bathroom Design, Bedroom Design, Color Consulting, Custom Bathroom Vanities, Custom Beds, Custom Blinds & Shades, Custom Bookcases, Custom Built-ins, Custom Cabinets, Custom Entertainment Centers, Custom Fireplace Mantels, Custom Furniture, Custom Home Bars, Custom Kitchen Cabinets, Custom Pantries, Custom Rugs, Custom Shelving, Custom Storage, Custom Table, Decluttering, Design Consultation, Dining Room Design, Entry Design, Floor Plans, Furniture Selection, Guesthouse Design & Construction, Holiday Decorating, Home Staging, Home Theater Design, Interior Design, Kids Bedroom Design, Kitchen Design, Lighting Design, Living Room Design, Mudroom Design, Nursery Design, Project Management, Space Planning, Sustainable Design, Wine Cellar Design, Home Office Design, Kitchen Remodeling

Areas Served

Harshaw, Hazelhurst, Heafford Junction, Lake Tomahawk, Mc Naughton, Tomahawk, Fort Collins, Northern Wisconsin, Wisconsin, Northern Michigan, Illinois, Wyoming, Denver, Estes Park, Greeley, Timnath, Boulder, Colorado, Nebraska, Rhinelander, Boulder Junction, Presque Isle, Mercer

Awards

Best of Madison Award for Furniture/Home Accessories Category:2009 Winner - Bronze 2011 Winner - Gold 2012 Winner - Bronze2013 Winner - Bronze 2014 Winner - Gold 2015 Winner - Silver

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22 Projects

Land O' Lakes, WI

Credentials

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Featured Review

Joann Pivotto

Relationship

Client

The quality of products and workmanship exceeded our expectations. They go above and beyond to offer honest, helpful suggestions for beautiful style and function. Their service and attention to detail is the best!!!Read Full Review

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17 Reviews for Roughing It In Style

Newest first

Meredith Parrish Design, llc

Relationship

Client

Really fun finds in here for my clients. When I am looking for something unique that doesn't look like it came from RH or PB, this is a great local shop to stop into and see what they've got. It's all got a rustic touch but some of what they offer can fit into a variety of design styles such as a more glamorous or modern setting that just needs a little bit of texture added to it. Really good quality pieces as well. Being an interior designer, I deal with a lot of delivery teams and this one is among the best I've ever had the pleasure of working with. So polite, meticulous, and courteous.

December 28, 2019

Comment from Roughing It In Style:

Hey Meredith,
Thank you so much for choosing Roughing It In Style! We absolutely appreciate your business and for leaving such a wonderful review. Looking forward to working with you on your next project. All the best!

Steven Gold

Relationship

Client

Wonderful customer service every step of the way. They did my entire design and installation. Everything turned out better than expected!

May 5, 2019

Sam S.

Relationship

Client

We would highly recommend Roughing It In Style for your home furnishings! Whether you are looking for window treatments, rugs, accent pieces or looking to furnish an entire home, they have a variety of price points and quality items that would accentuate your taste. As soon as you enter the store, you are met with smiles and friendly greetings. Cheryl is a designer, at the Harshaw store, who loves what she does. She listens well as you describe what look you are trying to achieve and helps guide you to find the perfect items. She works diligently to make sure you are satisfied with your purchases and that you love them in your home. Caring about your satisfaction even continues to the delivery men! They are very protective of your items as they, carefully, set your pieces exactly where you want them and won't leave until you feel as though the look is just right!

March 27, 2019

Comment from Roughing It In Style:

Hey Sam, Thank you so much for the wonderful review! We really appreciate that you took the time to let us know how we did! We'll see you next time :)

Matt Kluetz

Relationship

Client

While we both can appreciate style, neither of us have an eye for creating it. A designer was dispatched to our home, more than once. She asked questions and made suggestions to navigate through some of our stronger opinions while helping us develop a new vision of what could be. Custom furniture doesn't just get delivered the next week or two but every single piece was worth the wait.

August 6, 2017

Comment from Roughing It In Style:

Hey Matt,
Thank you so much for choosing Roughing It! We had a wonderful time working with Laura and you. We truly appreciate your business and absolutely love how the project turned out!

Thanks for taking the time to write a review!

Stu and Kristine Bachmannn

Relationship

Client

First, Roughing in Style has wonderful selection of unique furniture and styles to decorate our lake house. Our sales consultant and designer Laura spent time with us at the store and came to our house to listen to what to the style we wanted for our lake house. She shared measured the area for the furniture that we needed and then came to us with many different ideas. Given we need to manage to a budget, she suggested items we could select now and items that we could select at a later date. She always makes us feel welcome at the store and we feel like we are a valued customer.

March 20, 2017

Comment from Roughing It In Style:

Hey Stu and Kristine,

Thank you so much for choosing Roughing It In Style and for taking the time to write a review! Laura had a ball working with you. We're so glad we were able to help furnish your beautiful home. We'll see you next time, and as always, please let us know if you need anything or have any questions! Thanks again.

Joann Pivotto

Relationship

Client

Beautiful home furnishings and exceptional service at Roughing It In Style. The quality of products and workmanship exceeded our expectations. They go above and beyond to offer honest, helpful suggestions for beautiful style and function. Their service and attention to detail is the best!!!

February 20, 2017

Comment from Roughing It In Style:

Hey Joann,

Thank you for the wonderful review! It was an absolute pleasure working with you.

ccnurse

Relationship

Client

The folks at RIIS are friendly and helpful. The furniture is beautiful and well made! They have decorated two of our homes. Thank you, thank you!

August 14, 2015

Comment from Roughing It In Style:

Thank YOU! We take great pride in our customer service and products. We look forward to working with you again!

gholberg

Relationship

Client

We have a weekend log home in SW Wisconsin and wanted to redo a TV room into another bedroom. "Roughing It In Style " did a great job in choosing the bed design and accessory items for the room! It has a warm and comfortable feel and look. Their delivery team was on time and very careful. We have used "Roughing It In Style" for several projects and plan to use them in a new home we are building for kitchen cabinets and decorating.

May 15, 2015

Comment from Roughing It In Style:

We love the photo!! Thank you for your kind words regarding our delivery and design team. We had a lot of fun working with you on this project and we can't wait to be partners again at your new place. Thanks again!

jujo923

Relationship

customer

Great store with an exceptional staff. Very willing to help find just what you're looking for and to go the extra mile. We are very pleased with our furniture purchases.

May 5, 2015

Comment from Roughing It In Style:

Glad you found some great furniture pieces with us! Thank you for taking time to write a review. Hope to see you sometime soon!

HU-6213361

Relationship

Client

We built a North Woods style sunroom on the back of our house and furnished it at Roughing It In Style. They have a great big selection of rustic-type furniture and accessories. We went with a couch and recliner from Marshfield Furniture with accessory tables and chairs from a local barnwood manufacturer. Paula from Roughing It spent many hours with us helping to select our pieces and helping design our room. She was very helpful and accommodating to us and she along with the rest of the folks there even let us bring in our little dog to try out the furniture! :) We had a barnwood table made to our specifications and when it turned out we had made a mistake in measurement, Beau at Roughing It replaced it for us free of charge. That is truly going above and beyond in service to make sure the customer is happy. In summary, very friendly, knowledgeable and helpful people who will help you find the right design and pieces for your project. Our highest recommendation!

April 25, 2015

Comment from Roughing It In Style:

We're glad that you had such a wonderful experience with our Madison store. We take great pride in our heirloom quality reclaimed barnwood furniture and want to make sure it's exactly how you want it. Some of our customer pieces are just beautiful!! Thanks again for taking time to offer your experience with us. Hope to see you soon!

Mary ann Smith

Relationship

Other

Roughing It In Style is one of the most unique stores I've ever been in. We drive 100 miles just to wander around (which a person must do more than once!). We've bought mostly house accessories, but always wish we had a house big enough to accommodate more. I love everything in the store! We once bought a rug that we thought would be perfect but turned out not to be. The staff - always professional and friendly - assured us there would be no problem taking it back. They even volunteered to pick it up when they were in the area. Check this store out - you won't be disappointed.

April 21, 2015

Comment from Roughing It In Style:

Thank you very much for your wonderful review. We strive for excellent customer service that goes above and beyond. We're glad that you enjoyed your trip to visit us and hope to see you soon! Have a great week and thanks again.

gilbertkitchen

Relationship

Client

We have made several purchases at Roughing it in Style. We love the quality of their products, the great selection and courteous employees. Deliveries arrived in great condition and earlier than we had expected. We have purchased several accent pieces and 2 full barnboard bedroom sets. We are hoping for new kitchen cabinets in the future. We have gotten small items as well. They have a wide variety of items and we love going and seeing what new items they have. The website is nice to have as well

April 17, 2015

Comment from Roughing It In Style:

We're glad that you've found such a wide variety of items with us, because that's something we definitely strive for. We look forward to working with you on your kitchen cabinets at some point, please don't hesitate to reach out with any questions. Thanks for the wonderful compliments on the website, delivery service, and everything else. We feel incredibly lucky to have such great customers like you! Hopefully see you soon!

dggavin

Relationship

Client

We purchased a China cabinet/hutch. We had been searching for the perfect piece in a very focal space in our kitchen/dining area in an open concept to the living room area. We had all the other pieces for the room so it needed to be very specific. We found the right one at Roughing it in Style, IF there were modifications. Once we spoke to the staff there and found we could make those modifications, and more, to really customize it. We were sold! The design staff was such pleasure to work with. We asked lots of questions and they never tired of answering. They offered advice if we asked, but listened when we said what we were thinking. They gave a time frame for completion and it was ready in that time frame. Delivery was included and we were able to get something scheduled easily. The staff that delivered were very pleasant and polite. I could not have been more thrilled with this piece. The look is perfect but the quality and craftsmanship is superb. It is a real work of art!

April 16, 2015

Comment from Roughing It In Style:

I'm glad that we could help you with your custom hutch. We love being creative and coming up with solutions with our clients to make your dreams and vision come true. Thanks for taking the time to write a review and for your kind words. Hope to see you around soon and take care!

zmarie1228

Relationship

Client

The staff at Roughing it in Style (RIIS) are professional, courteous, friendly and most importantly - take the time to listen to you - so that in the end you are choosing items that you LOVE, that reflect your style and personality and make you feel good. Could you go elsewhere and spend a little less money - probably, but then there's the old and true adage - you get what you pay for. We won't go anywhere else when it comes to furniture and furnishings for our home.

April 1, 2015

Comment from Roughing It In Style:

Thank you so much for the kind words and taking the time to write a review. We appreciate it!

viper427

Relationship

Purchased products and used design services for almost 10 years

I've been working with the folks at Roughing It In Style now for almost 10 years and can honestly say everyone there is wonderful to work with. Paula is an incredible designer and a fun person to be around. All the owners are very accessible and genuinely want to help make your visit to their stores a memorable one. All products are high quality and usually unique enough that you're not going to see the same thing in every other home store you visit. Great products, great people, great relationships, what more could you ask for!

March 24, 2015

Comment from Roughing It In Style:

We've enjoyed working with you all these years, too! Thanks for being such a wonderful customer and taking time to write a review.

Jen Stein

Relationship

Client

From the moment we walked into Roughing It In Style about seven years ago, we have been treated like part of the family. “Roughing It” has furnished our entire home – bedrooms, kitchen, multiple living areas, etc. The customer service we receive is phenomenal and unmatched. They are ALWAYS willing to do what they can to achieve the customers’ goal – not their own goal or quota. The professional interior designers constantly have ideas and suggestions. If the showroom lacks that perfect item, they will have something they can order or have it custom-made to fit your needs. If an issue arises with anything you have purchased, they will do everything in their power to make it right. People often talk about the relationships that develop over years of working together. However, at Roughing It In Style, it’s more than just a relationship, it’s a friendship. Given the opportunity, Roughing It In Style will treat you just as wonderfully as they have treated us. Welcome to the “Roughing It” family – I guarantee you won’t be disappointed.

March 18, 2015

Comment from Roughing It In Style:

Jen, thanks so much for your efforts in writing this review and for your business. We look forward to seeing you soon and have enjoyed the friendship that we've built, too. Thanks again!

rlharbat

Relationship

Client

Whether it was during the planning stage for our kitchen in our new log cabin or just general questions about other furniture, Roughing It In Style staff was very friendly, professional and helpful. We couldn't have been more happy with the quality of their product and all aspects of our purchases. The proof of this is the fact that almost all of our furnishings were supplied by Roughing It In Style. I recommend them for anyone interested in buying quality furnishings and having a great experience.

March 16, 2015

Comment from Roughing It In Style:

Once again, thank you! We're glad that you love our products just as much as we do. We hope to see you around and have a wonderful spring and summer!

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55 Comments

Commented: Hi there, where do I get these kitchen cupboards? I live in Ontario.Hey Trudy, We actually design and manufacture this line of reclaimed Barnwood cabinets ourselves! Please reply back with your email and phone number and I would be happy to have one of our on-staff ki...

May 29, 2018

Commented: New barHey Sarah, That's a true embossed or stamped leather that was used on the bar and barstools. We have a couple leather suppliers that offer really unique leathers. Would you like one of our sales te...

April 8, 2017

Commented: Paint colorWe've made an inquiry with the designer to see if they still have this color on record. We'll let you know what we find out.

January 7, 2017

Commented: supplierHey Sandy, That reclaimed barnwood farmhouse table is available from our retail stores. You can check us out at www.roughingitinstyle.com Our table page is:http://www.roughingitinstyle.com/Dining-Ta...

December 30, 2016

Commented: what wood is this floor?Hello! We were not involved in the flooring choices for this project, but we believe that it is a rustic hickory floor based on the photo.

May 9, 2016

Commented: What are the countertops?Hello! These countertops are made out of granite. I'm not sure where you're located but you can contact Creative Granite in Minocqua, WI. They are the ones that helped with this project.

March 21, 2016

Roughing It In Style