Gaile Guevara
20 Reviews

IDSwest - H&L Laneway Home Feature

PROJECT STORY
I was honoured to be asked to design the 2013 IDS West Feature exhibit sponsored by Homes & Living Magazine. Modest beginnings to design a feature around the topic of Laneway Homes. In an effort to expand the audience of IDSwest beyond consumers and to engage a sophisticated audience of Vancouverites as well industry to support such topics around urban density. What started off as a 500 sq.ft feature soon expanded to nearly 6,500 sq. ft of exhibit space.

How do we change the perceived value of how we live and adapt to the changing needs of our communities. While condo living has been a trend over the years, we have challenges ahead of how our urban landscape is changing, Cross-generational living, co-housing, AirBNB, rental models to finding methods of building meant to last longer than the typical 50 year span. A complex challenge of filtering through the housing problems to then facing health and education challenges that affect all age groups.

Creating a story deeper than just trying to sell the idea of laneway homes being an investment I brought forward what will it take for us to care about how we live beyond what we see at face value. Personal experience during the time of the show opened up the opportunity to bring awareness to a cause close to my heart. The challenges of many families becoming caregivers to those suffering from mental health issues, what alternative housing and health strategies can we begin to explore. The meaning of home has never been so important as it is now.

Humans need food, clothing and shelter. Somehow we've embraced food and clothing to be around sustainable means yet how we live has become a disposible exercise.

An amazing experience to gather a community of creatives, industry and suppliers to over 50 student volunteers and over 100 suppliers and trades. When odds were against us, in what little time frame we had available, bringing purpose to our work, enabled the builder and I to raise over $500,000 in sponsorship within 4 weeks. An ambitious project yet one that leaves a legacy. We built a home that was permanent not temporary, we brought awareness to housing issues being overlooked and created a new platform for the Alzheimer's Society of BC to understand how we live impacts our tomorrow.

It is with much gratitude that I have had the opportunity to create a vision and bring to fruition with a group of amazing creatives.

PROJECT PROFILE
IDS West 2013 | H&L Laneway Home Feature

AWARDS
2013.09.23 | Azure Magazine | No.1 Top Picks for IDS West 2013 - Laneway Exhibit
2013.02.06 | IDSwest | Laneway Home Feature - our success story (giving to a cause close to my heart, is an award in itself that is beyond what I could ever feel fortunate enough to be a part of, BIG LOVE and THANKS to our amazing team, volunteers and sponsors for making a difference in our future communities)

PROJECT VALUE | ITEMS INCLUDED IN SALE
$553,965.70 CAD

AUCTION SALE PRICE
$230,000.00 was raised by this project, with all net proceeds going to The Alzheimer Society of B.C.

PHOTO CREDITS
Roger Brooks Photography | http://www.rogerbrooks.ca
Sébastien Panouille | http://www.flickr.com/photos/anaphken/sets/

FOUNDERS
Homes & Living Magazine | Media Sponsor
Informa Canada - IDS West | Event Sponsor

FOUNDERS
Alair Homes | Contractor, Builder and Project Management
Gaile Guevara | Exhibit Curator & ASoBC, BC Alzheimer's Society Advocacy Spokesperson

PROJECT DEVELOPMENT
Alair Homes | Contractor, Builder and Project Management
Modern604 | Interior Design, Exhibit Curator
Italinteriors | Interior Systems and Project Management
Alzheimer Society of British Columbia | Charity & Education

DESIGN TEAM
Gaile Guevara | Creative & Interior Design Director - GAILE GUEVARA | MODERN604
Vanessa Leung | Lighting Designer + Lead Interiors Designer - Designüüd Studio | MODERN604
Paul Conder | Creative Director & Laneway Consulting Inc. Advisory

COORDINATION TEAM
Bronwyn Gourley-Woo | Production Manager & Volunteer Team Lead | BCIT - MODERN604 intern junior designer
Meghan Pitt | Sponsorship & Charity Liaison | BCIT - MODERN604 intern junior designer
Julie Miller | Project & Volunteer Coordinator - Creative Shift Studio | MODERN604

VOLUNTEERS
Mimi Doan | BCIT - MODERN604 intern junior designer
Sarah Duncan | BCIT - MODERN604 intern junior designer
Robyn Ripoli | BCIT - MODERN604 intern junior designer
Andreea Presan | BCIT - MODERN604 intern junior designer

CONTRIBUTORS OVER $100,000.00
Italinteriors | Minimal SRL | Kitchen and Integrated Storage Systems + Lualdi | Internal Doors and Partitions
Millson Technologies | Electrical | integrated electronic systems / motorized blinds

CONTRIBUTORS OVER $20,000.00
Cyan Horticulture | landscaping & garden design
Slung Doors | Slung Suspended Systems - Custom Crafters of Large Sliding Doors
Vitrum Industries | Specialty Oversized Glazing System for Exterior Sliding Systems

CONTRIBUTORS OVER $10,000.00
Bocci Lighting provided by Inform Interiors Contract | Custom Lighting Installation
Dicks Lumber | Lumber & Supplies
Euroline Appliances | Appliances | Combo washer/dryer, dishwasher, fridge, steam oven
Euroline Appliances | Solid Surface | architectural quartz veneer cladding
MindFrame Construction Ltd. | Framing
Robinson Lighting & Bath | Electrical | Interior Fixtures | Downlights & Vanity Mirror Cabinets
Trespa | Ceiling & Soffit | Interior/Exterior | Cladding System

CONTRIBUTORS OVER $5,000.00
Robinson Lighting & Bath | Electrical & Interior Fixtures | Downlights & Vanity Mirror Cabinets
Julian Tile | Tile | Interior/Exterior | Flooring Material
AMS Armstrong Mechanical Services | Plumbing Labor
Blu Bathworks | Plumbing Fixtures & Accessories | Bathroom
Pebo Stone | Solid Surface | Installation
Vancouver Prostyle Contractors Ltd. | Tile | Interior/Exterior | Labour
Vario Glass | Glass | smart glass privacy screen

LOAN PRODUCT $100,207.72
Livingspace | Interior / Exterior Furniture, Area Rugs | Value of Package $81,584.00
Livingspace | Interior / Exterior Accessories | Value of Package $3,097.14
Provide Home | Accessories | Value of Package $7,656.26
Vancouver Special | Accessories | Value of Package $5,370.32
Zoe Pawlak Originals | Artwork | Value of Package $2,500.00
Project Year: 2013
Project Cost: $500,001 - $750,000
Country: Canada
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Rendering Credit: DAVIDE PIPICELLA | MODERN604 PROJECT PROFILE IDS West 2013 | H&L Laneway Home Feature PROJECT VALUE | ITEMS INCLUDED IN SALE $553,965.70 CAD AUCTION SALE PRICE $230,000.00 CAD NET proceeds donated to the Alzheimer's Society of BC PHOTO CREDIT Roger Brooks Photography | http://www.rogerbrooks.ca FOUNDERS Homes & Living Magazine | Media Sponsor Informa Cana...More
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IDS West 2013
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Rendering Credit: DAVIDE PIPICELLA | MODERN604 PROJECT PROFILE IDS West 2013 | H&L Laneway Home Feature PROJECT VALUE | ITEMS INCLUDED IN SALE $553,965.70 CAD AUCTION SALE PRICE $230,000.00 CAD NET proceeds donated to the Alzheimer's Society of BC PHOTO CREDIT Roger Brooks Photography | http://www.rogerbrooks.ca FOUNDERS Homes & Living Magazine | Media Sponsor Informa Cana...More
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Photo Credit | Sébastien Panouille SOURCE GUIDE Mirror Cabinet by Minimal Italy Plumbing Fixtures by BLU BATHWORKS Accessories provided by PROVIDE HOME Resin Bowl & Accessories by Martha Sturdy Felt containers by DAFF
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