How to Add a Company Highlight Video to Your Houzz Profile and Directory Listing
The Company Highlight Video gives your business a spotlight to showcase your projects and key information in a visual way that homeowners can watch. You can include project and company photos, your company rating, reviews, contact information and more.
Your highlight video will always appear at the top of your profile, but you can also add slideshow photos or project videos to showcase more of your work.
How to Create a Company Highlight Video
To create a highlight video on your profile, go to your profile edit screen. Under the About Us section, click Add Highlight Video.
You will then be able to select from a wide variety of templates. The video templates vary by pace and music, which you can change at any time.
Most of the templates include space for 1 review, but templates Delhi, Tokyo, and Toronto each include space for 2 reviews, and template Sydney includes space for 3 reviews and a space for additional text or a motto. Some templates include stock footage of the design and construction process, including templates Paris and Stockholm, which include 1-2 scenes. Templates Tel Aviv, Venice, and Berlin include 3-4 scenes.
Click on a template to Preview the template, or click Select to move forward on the customization process.
In edit mode, you are able to make changes to all aspects of your highlight video.
At the bottom of your screen, you can adjust the slides that appear by either deleting them with the red X, restoring them if they were removed, or selecting them to edit the slide details.
Once you are on a slide, you can:
- Select a new photo or video on the left side of your screen
- Edit the text on the left side of your screen
- Adjust the music at the top right of your screen
- Crop the slide underneath the slide
- Click the play button to preview the slide
- Use the arrows to the left and right of the slide to move to the next slide
You can preview the entire highlight video by clicking Preview on the bottom right of your screen. If you are happy with how it looks, click Publish.
After your video is created and processed, it will then appear on your Houzz profile and directory listing.
How to Edit a Company Highlight Video
If you want to make changes to your existing Company Highlight Video, you can do this at any time. Go to your Houzz profile, then click on the highlight video within your profile.
A new screen will appear with a preview of your existing video. Click Edit to make changes, or click Unpublish if you want to completely remove the video.
If you click Edit, you will open edit mode, where you will be able to change the template and customize the content as needed. Be sure to click Publish once complete.
Company Highlight Video FAQ
1. What is a Company Highlight Video?
The Company Highlight Video is a premium branding feature that brings your business to life through a custom video.
It automatically selects highlights from your Houzz profile including photos, your business description, reviews and badges. It combines them together with music to create a compelling multimedia experience. You can easily update your highlight video with new project photos and recent reviews.
2. Who is eligible for a Company Highlight Video and what does it cost?
A Company Highlight Video is available to US Ultimate and Essential pros at no additional cost. To upgrade your subscription, see our pricing page. Having a profile photo and at least 3 project photos on your Houzz profile is necessary for using this feature.
3. Where does my Company Highlight Video appear on Houzz?
Your Company Highlight Video is displayed at the top of your Houzz profile (as the first item in your profile slideshow if you have one) and in your directory listing, so potential clients can easily view it. Just click the Preview Public Profile button in the top right of your profile to view how homeowners will view your highlight video in your profile.
4. What components of my Houzz profile can the Company Highlight Video feature?
- Profile photo
- Business name
- Business description
- Project photos (3-6)
- Reviews
- Houzz badges/awards
- B-roll (stock video footage provided by Houzz)
- CTA (customizable message such as “Contact us to discuss your project”)
5. What are the benefits of a Company Highlight Video?
Prospective homeowners love videos. A short video can say a thousand words, and an engaging profile helps potential clients quickly understand what your business can bring to the table.
Did you know?
- 72% of customers would rather learn about a service through video
- 81% of businesses use video as a marketing tool
- Video can increase conversion rates up to 80%
6. Will the Company Highlight Video include my contact information?
Yes, the highlight video will include your phone number that is publicly listed on your profile (this can be your Call Tracking phone number or your actual phone number).
If you have Call Tracking enabled, which is provided for free with every Ultimate and Essential subscription, you’ll be provided with information about each call you receive through Houzz. You’ll be able to view each call’s date, time, and call length via your Houzz inbox.