Tips for Building an Outstanding Interior Design Portfolio
Once you have decided the goal of your portfolio, it’s time to start making an interior design portfolio that accurately and stylishly reflects you and your work. Approach its creation with the same detail and creativity you devote to your interior design projects and your portfolio will speak volumes. These interior design portfolio tips will keep you on the right path.
1. Pick the type of Portfolio
These more traditional portfolios are typically notebooks or binders filled with pages of photographs, visuals and credentials. Use high resolution, professional-looking photographs and visuals as well as a high stock, quality paper to add to the professional look and to make it more durable to wear and tear. The composition of every page should be eye-catching and make the reader want more.
Today, digital format portfolios are the most common type used by interior designers and the most effective. They are easy to share with clients and employers no matter where they are located and lets them peruse your work at their leisure instead of only when you are in the same room with them. State-of-the art online portfolios are visually compelling, easier to update without the hassle of making print copies, and mistakes can be easily corrected in real time.
Professional interior designers use templates to create these e-portfolios on their personal or business websites, and get more eyes on them by also adding them to websites popular with their niche customers and design enthusiasts.
Making a digital portfolio pleasant and easy to navigate is key for making sure visitors spend quality time reviewing it. Optimize visuals so that they load quickly and use high resolution, professional-quality photographs.
2. Please the Eye
- Emphasize visuals such as photos, 3D views, hand renderings and sketches. Select high-resolution, beautifully composed images that showcase work you have done on interior design projects in the past.
- Showcase your design range with a variety of projects in both style and format. For example, if you’ve redesigned commercial as well as residential space, include both.
- Know your audience. Don’t go overboard and overwhelm clients with too many technical drawings and AutoCAD layouts that they likely won’t understand
3. Start with You
- Including a photograph of yourself on the cover of your portfolio adds a personal touch and builds an immediate connection
- Add pertinent information such as your interior design philosophy and point of view
4. Tell A Story
Telling a narrative with visuals that demonstrate the design process from beginning to end takes readers on a journey that they will enjoy taking:
- Weave in before and after photographs of projects
- Note project location and its start and completion dates
- Describe the client’s directive & how you accomplished it
- Add images of mood boards, sketches and color swatches
5. Build Credibility
Even though visuals are the stars of every great interior design portfolio, words matter too. Sprinkle your portfolio with information that raises your credibility as a professional interior designer:
- Include anything that helps you build trust with potential clients such as education, certifications, and awards
- Client testimonials are golden for attracting future clients so display those five-star ratings prominently.
6. Make Yourself Easy to Find
Since the intent of an interior design portfolio is to keep you busy doing the work you love, make it simple for customers to hire you:
- Leverage social media such as Instagram to promote your portfolio
- Don’t bury contact information deep in the online portfolio
- Make business cards easily accessible in a physical portfolio