8. Add Value
Informing clients of the full extent of your services can help them understand the value you bring beyond just the project itself. Homeowners may be so focused on the project itself, they don’t realize the value you bring long term. Share the following aspects to show what you bring to the project:
a. You have access to trade-only sources and can source more products with personalized service
b. Any education, certifications, or years of experience you have.
c. Your network of subcontractors or team of workers to carry out high quality craftsmanship
d. You will handle the challenging parts of the renovation, like permitting or the technical aspects
If the client has already reached out to you, or is researching your Houzz profile or website, chances are, they don’t want to take on a DIY project. Different things will resonate with clients, so share everything that makes your company stand out so clients realize why they should hire your firm specifically.
“We show potential clients we are a resource by telling them about our warranty programs, as it is our duty to make sure that they are happy with the product we have installed, and any deficiencies are corrected immediately. We explain why hiring us, with our 37 years of experience will be a direct benefit to them not only in the final product but the longevity they will experience in their newly renovated space.” Blake Tubby, Arbordale Landscaping