The possibilities are endless. It all comes down to how much time and resources you want to spend! 

1. Targeted Local Advertising: Online advertising for contractors on Houzz, the #1 platform that leads use to find professionals, can be extremely effective for finding hiring homeowners in your area for very minimal effort. Lucky for you, online advertising for contractors comes included with an Ultimate Houzz Pro plan. 
2. Email Marketing: Your list of contacts is a great way to promote your general contracting business. Not only will email newsletters help re-engage past leads, but it can help you stay top-of-mind when their friends or family mention they’re looking for a construction professional like you! With Houzz Pro’s email marketing features, you’ll be able to send beautiful email newsletters with no technical expertise.
3. Print Advertising: Business cards, flyers, park benches—these more traditional forms of advertising will likely cost you for materials or placements but may still be effective for finding leads today.
4. Social Media: Promoting your business across social media channels can be quite lucrative depending on the size of your following! Promote your business organically or most social media providers offer pay-to-play advertising models.
5. Search Engines: Having an SEO-optimized website can help searchers find you when they search for services you can offer. With Houzz Pro, we’ll actually build and maintain a business website for you. Search engines like Google also offer paid advertising for construction businesses, but can be quite costly.

Explore our full guide on how to advertise your construction business to keep learning more.

If your goal is to grow your client base, construction company ads are worth it—you just need to find the right advertising platform! We suggest running the numbers to determine how much you’re willing to pay per advertisement to remain profitable. And remember, one lead can turn into two, three, six or ten if you make a great impression. Be sure to consider the lifetime value of online advertising for contractors when evaluating different platforms. We recommend starting with Houzz Pro. With access to over 65 million homeowners, we have the connections to bring you quality leads (and even pre-screen them for you).

Houzz Pro’s online advertising for contractors comes as part of our Advertising Packing, where you get custom ad solutions bundled in one plan. It includes a preferred directory placement and admission to our lead generation program, which matches you to homeowners in your area based on their budget, project type, and more.

You can find more information about what features are included with each of our plans here.

Subscribers of our online advertising for contractors will be able to reach our support team by phone Monday through Friday from 6am to 5pm PST or at (833)-452-3779. You’ll receive onboarding support and training, and exclusive access to our Houzz Pro academies. We also have a wide variety of help articles available in our Help Center and in-depth how-to videos on our YouTube channel.