Absolutely! Every general contractor should have a business website to not just build credibility with potential leads, but also to expand online reach to find new leads. Sounds like a lot of work? Not with Houzz Pro. We’ll build, optimize and maintain your website for you at no extra cost. Plus, a contractor website design is a great supplement to your Houzz Pro profile as it gives you another platform to showcase your work and highlight what makes your business better than the rest. Homeowners do their homework, so when they search the web for more information about your business, you’ll want your general contractor website to be visible. Better yet, with a business website that’s optimized for SEO you might even be able to attract new leads who haven’t found you on a different platform yet! 

Well with Houzz Pro, we’ll do it for you! But if you’re keen on tackling this on your own, here are some seamless steps we recommend: 

1. The first step is choosing a website builder for contractors. With so many general contractors digitizing their businesses, there are many website builders to choose from. Be sure to look for one that highlights the ability to create websites that look great on any device and that are optimized for SEO. Pro Tip: Most website builders for general contractors can be time intensive to learn how to use or require technical expertise. With Houzz Pro, you’ll get a custom-built, complimentary website without having to add “developer” to your resume.
2. Once you’ve determined what platform you want to build it on, you’ll need to purchase a domain and find a hosting provider. 
3. Next you’ll want to plan out your content. Will you want an “About Me” page or a section to house all of your great testimonials? This is where you can really give homeowners a peek into what it’s like to work with you, so don’t hold back!
4. Once you’ve defined the pages you’ll create, choose a template that can accommodate your content and that fits your personal style. 
5. Nail down your call to action. Do you want website visitors to call you or fill out a contact form? Make sure this language is visible across your website to encourage conversions.

Once you’ve completed the steps above, you’re ready to launch your website! Be sure to promote it across any other platforms where you market your business—Houzz, social media, your business card, even! Now you’re ready to monitor how it performs and make adjustments to continuously improve the experience for your website visitor. With Houzz Pro, you’ll get easy-to-interpret analytics and a team to help you with maintenance. That’s why general contractor website design with Houzz Pro is a no brainer.

Good general contractor website designs inspire, educate and persuade. Use your homepage and portfolio page to inspire homeowners to visualize what their home could look like if they hired you! Use your about page and your homepage to educate visitors about what it’s like to work with you, what your mission is and any important information they should know if they are considering you for a job. Adding a blog is a great way to continuously provide education. Lastly, your contact page should persuade users to reach out and get in touch. These are just the basics— you should feel empowered to create a contractor website design that’s as unique as you. Have fun with it!

GCs use many different platforms and companies to build websites. Choosing the right website builder for contractors is all about determining how much time and resources you have to devote to your website. One of the most cost effective ways to build a stunning GC website design is to work with Houzz Pro. Not only will we build you a business website for a much lower cost than most web design companies, but we’ll also cover domain purchasing, hosting and ongoing maintenance. It’s a great solution for busy pros like yourself who know they need to be present online but need to stay focused on the jobs at hand.

When you sign on for a subscription of Houzz Pro, our general contractor website services team will work with you to define your vision for your website. From there, you can expect:

• Domain purchasing
• Hosting capabilities
• Website building
• Expert support to help with content population 
• Ongoing website maintenance
• Auto-sync with your Houzz Pro profile
• Direct connection to your Houzz Pro CRM