There are many ways to find painter leads, but most will require a significant chunk of time to screen leads and ensure they meet the criteria for jobs you’re looking to take on. While it comes at a cost, the most effective way to get qualified, pre-screened leads is to use a lead provider like Houzz Pro. With lead generation being a core offering of Houzz Pro, we’re confident in our ability to help you get qualified painter leads after you set up your profile.

Some other common sources of painter leads include:

• Client referrals - This is a great way to find paint leads since any leads being referred to you from existing customers are likely familiar with your work. If you did a great job with the project that referred you, the lead might already be your advocate!
• Ask friends or family - Since you already have a level of trust with your friends and family, they might be interested in giving you a chance to help them with their next painting project. This is a great way to build up your portfolio if you’re looking for your first painting lead.
• Advertising via signs, business cards or other print materials - Car magnets, lawn signs, flyers — anything you can do to spread awareness of your services can potentially turn into a painter lead!
• Door-to-door marketing - Knocking on doors is a tried and true way to find paint leads. Be selective about the neighborhoods you want to work in, find homes that could truly benefit from your services and offer to provide an estimate to see if the homeowner is interested.
• Network or find a Lead Group - Occasionally professionals in different industries will band together to exchange leads. Another approach is to find other painters in your area who might not have the bandwidth to take on work. Consider throwing them a portion of your earnings for each client they refer to you.

The possibilities are endless. It all comes down to  how much time and resources you want to spend! 

• Targeted Local Advertising: Advertising on Houzz, the #1 platform painter leads use to find professionals, can be extremely effective for finding hiring homeowners in your area for very minimal effort. Lucky for you, targeted local advertising comes included with an Ultimate Houzz Pro plan. 
• Email Marketing: Your list of contacts is a great way to promote your painting business. Not only will email newsletters help re-engage past leads, but it can help you stay top-of-mind when their friends or family mention they’re looking for a painter like you! With Houzz Pro’s email marketing features, you’ll be able to send beautiful email newsletters with no technical expertise.
• Print Advertising: Business cards, flyers, park benches—these more traditional forms of advertising will likely cost you for materials  or placements but may still be effective for finding painter leads today.
• Social Media: Promoting your business across social media channels can be quite lucrative depending on the size of your following! Promote your business organically or most social media providers offer pay-to-play advertising models.
• Search Engines: Having an SEO-optimized website can help searchers find you when they search for services you can offer. With Houzz Pro, we’ll actually build and maintain a business website for you. Search engines like Google also offer paid advertising, but can be quite costly.

If your goal is to grow your client base, painter lead generation programs are worth it—you just need to find the right one! We suggest running the numbers to determine how much you’re willing to pay per lead to remain profitable. And remember, one lead can turn into two, three, six or ten if you make a great impression. Be sure to consider the lifetime value of a lead and their referrals when evaluating different lead providers. We recommend starting with Houzz Pro. With access to over 65 million homeowners, we have the connections to bring you quality interior or exterior painter leads (and even pre-screen them for you).

With a Houzz Pro membership complete with painter lead generation services, you’ll have access to solutions that help you find better clients:

• A premium profile on Houzz with a featured review, business standouts, a highlight video and more
• A custom-built business website optimized for SEO and responsive for all device types
• Targeted local advertising
• Quality lead generation
• Access to video consultations
• Live connections with pre-screened leads

When you sign on for Houzz Pro’s painter software, you’ll also get the following tools that help you win the projects you want:

• Professionally branded estimates
• A CRM that helps you stay organized
• Simple email marketing tools
• Lightning fast takeoffs

We even help you manage projects with: 

• Real-time approval tracking and e-signatures
• Project profitability analytics

When it’s time to get paid, you’ll enjoy the convenience of:

• Online payment & invoicing tools
• Time and expense tracking
• Financial reports
• Integrations with Gmail, Zoom, QuickBooks Online and more

Subscribers of our painter lead generation services get the full support of our customer support team. We’re available via chat, email or phone to help ensure you’re getting the most out of Houzz Pro. As a Stevie Award Winner recognized for Innovation in Customer Support we’re confident we can help you through any challenge. Need help figuring out how to better optimize your Houzz Pro profile to stand out in the Find Pros directory? We’ve got your back. Need a tutorial of how to better target the project sizes and budgets you want most? We’ll make it happen!