Interior Design Marketing Strategy Costs & Savings Tips
- Business logo - A recognisable custom-designed logo that represents your brand is a great way of making your business stand out from the crowd. Once you’ve nailed the design, you can use it on your website, social media account and business cards, making your brand look professional and interesting to potential clients. Top logo designers can charge anything from $25- $75 per hour, so it’s worth shopping around to find a designer that understands your brand’s ethos straight away and doesn’t spend too long getting it right.
Money-saving tip: If you have the time, and the will, try designing your own logo for free by downloading easy-to-use logo making software, such as WIX. Or perhaps put a call out on social media for a budding graphic design student to see if they’d like to take on the project as part of their college work.
- Interior design business website - Showcasing your work on a professional looking website is a great way for potential clients and collaborators to get a feel for your beautifully designed interior spaces. There are many different options to go with, from free website services that will allow you to put basic designs together, to spending a few thousand dollars on a bespoke site created by an experienced website designer. Another common route is to use a website design site where you can purchase a domain name and hosting for around $250 a year, and customize a smart interior design website that’s unique to you.
Money-saving tip: Look for an all-in-one platform, such as Houzz Pro, that not only offers business management software and tools, but can also create a professional website for your business and take care of the domain and hosting, saving you valuable time and money on your interior design business expenses, like multiple website subscriptions.
Don’t miss our article on How to Build An Interior Design Business Website.
- Business cards - This is not an essential interior design startup cost to be splashing out on if dollars are tight, however, business cards are a great way of getting your name about the local area, especially if you display them on community notice boards or in store windows. Prepare to pay between $50-$200 for custom-designed cards and printing costs.
Money-saving tip: Use a free business card website to create simple yet attractive designs, or get creative and make hand-drawn or crafted ones. Yes, this will take more time, but your unique designs will certainly grab-attention.
- Advertising - If you want to reach out to a wider audience, you could consider splashing out on a search engine, which averages between $1-$2 per click, and is great for reaching people who search for specific keywords, such as “Interior Designer + Your Location.” Social media ads are another option and cost an average of $0.94 per click, reaching potential clients who meet the specific criteria that you set, such as “Women 30 - 50, interested in interior design, live in your area.”
Advertising your business in local or national magazines is also an option, however, the reach isn’t as large as online advertising, and you are likely to pay anything from $250 for a small ad in a local publication, to a whopping $500,000 for an ad in a glossy national magazine.
Money-saving tip: Getting your projects featured as an editorial story on design websites, blogs and even in local or national magazines costs nothing, yet gives your brand tons of positive exposure. You could also offer your free services to magazines and websites as an ‘interior design expert providing valuable tips’, in return for a credit to cut down on your interior design business expenses.