7. Market Your Business
Entire books dedicated to marketing a business exist, but we’ll cover the basics here: creating an online presence, building your brand and advertising. Creating a professional-looking website and professional profiles on home design sites like Houzz, with high-quality project photos if you have them, is step one.
Create a website. If you don’t have the time or money to build a website from scratch, let Houzz Pro do it for you. Start by building a Houzz Pro profile, which displays customer reviews, project pictures and your contact info to potential clients. Then, using Houzz Pro, create a custom website, you can pull photos, reviews and more from your profile to create a beautifully designed website with just a few clicks. You can customize the website too, choosing a theme, a color palette and fonts that match your aesthetic as well as adding your logo.
Get more leads. Social media can go a long way toward getting your business in front of potential clients’ eyes, but be savvy about it. Posting photos into the general social media ether will get you only so far. Try to use a targeted approach, posting where your target audience spends the most time online. The costs for paid advertising can add up quickly if you don’t know what you’re doing, so consider paid ads carefully or get professional support. Houzz Pro, for example, offers a number of ways to get leads — including targeted advertising — with expert support.
“I love getting new client leads through Houzz Pro,” designer Nate Fischer says, “as they are all listed in one place, with all the client’s information and project details. I even get a reminder if I forget to reply to a new client lead, which has saved me more than once.”
Build your brand. Consider these 7 tips and more ways to build your brand. Overall, you want to use imagery that strongly conveys your design philosophy, have a cohesive style across all media platforms and make sure that everything client-facing is as professional-looking as possible.
Getting positive reviews for your work and posting them is critical for building your brand as well as for attracting new and repeat clients. “Online reviews are great, because they are one of the first things prospective clients see if they look for us, and they boost our positioning with search engines,” says Brit Amundson, president and owner of TreHus Architects + Interior Designers + Builders.
“I’ve noticed more and more contacts being made due to the amount of reviews I have, and even my responses to reviews,” says Natasha Burton of NB Interiors UK.