Interior design startup guide: part 4

How to grow your interior design business

Starting and growing your interior design business comes down to three main steps:

01. Market your business and find clients

02. Build processes for working with your first client

03. Improve processes as you work with new clients


In this guide from Houzz Pro, you’ll find lots of useful resources to help answer any questions you might have about how to grow your interior design business.

Finding clients & marketing your interior design business

Clients will make or break any business, so it’s essential to know how to reach them, market your services to them and stand out from the competition. Today, there are many options for gaining the attention of interior design clients, whether through digital advertising, social media, PR, your own website and more.

The following topics will cover popular strategies for finding interior design clients, as well as industry best practices to try so you can set up a solid marketing mix and start growing your interior design business.

Working with your first interior design client

Once you’ve gained your first client, you’ll need to complete a range of tasks throughout these common interior design stages: pre-consultation, consultation, design, installation and billing. Explore our resources to help you accomplish these stages with step-by-step guides, templates and more.

It’s important to make working with your client as seamless and professional as possible. Delving into these topics is a great way to make sure you’re knowledgeable about how to run various aspects of your interior design business and are well-prepared when you make that first client connection.

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INTERVIEW WITH REAL DESIGN PROS

How to grow an interior design business

Houzz Pro interviewed real interior designers to learn the steps they took to become the successful interior design business owners they are today. Watch and listen to get inspired!

How to provide an excellent interior design client experience

After you’ve mastered the basics of finding and working with your first client, you’ll want to level up your skills with more advanced ways to work with clients and grow your interior design business even further. This includes topics such as client collaboration and improving client relationships, project management tips, how to grow your business with a CRM, creating financial reports and more.

While you’re growing your interior design business, it’s crucial you take care of the people who are essential to success: your clients, your employees and, of course, you! So, we’ll also cover topics like avoiding burnout, tips for attracting great employees and keeping them happy and how to resolve client disputes successfully.

Your one-stop interior design business-management shop

Each month, millions come to Houzz — the #1 app for renovating homeowners — searching for professionals like you for their home projects. This makes Houzz the perfect place to reach high-quality interior design clients who are ready to hire with our quick and efficient lead generation services.

We also have innovative yet easy-to-use interior design software that can help you do everything from generate proposals, manage leads, source products, get paid and more. With visualization tools like a 3D Floor Planner and a Room Planner, and top-of-the-line features like Proposals and Invoicing, selling clients on your vision is easier than ever before.

Start a free trial to see our interior design business management tools in action or upgrade to find high-quality interior design leads today!

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